Tracy Emery

• Provide operational, onboarding, and client focused consulting services to small businesses and franchise organizations.
• Support leadership teams with process optimization, workflow improvements, and strategic planning initiatives.

•Oversaw an $80M book of business by managing relationships with 66 companies and 74 offices, supporting 592 agents to drive retention and growth.
•Achieved 90% adoption of brand product models by driving national marketing strategies that enhanced visibility, strengthened brand initiatives, and increased customer satisfaction and loyalty.
•Maintained compliance and enforced brand standards across all operations, achieving 100% audit pass rate and reducing brand violations by 25% year-over-year.
•Led renewal and expansion initiatives with cross-functional teams, increasing retention by 15% and driving 5% growth in new contracts.

• Directed cross-functional collaboration among engineering, sales, and executive leadership aligning priorities to accelerate product delivery by 20% and contributed to $1M revenue growth.
• Collaborated with the COO to enhance operational systems, streamline workflows, and optimize processes, boosting efficiency and organizational performance by 30%.
• Developed and delivered comprehensive cost segregation studies, achieving 95% on-time reporting and maximizing client tax benefits.
• Led strategic initiatives as Project Manager, overseeing pipeline management, reconciliations, budgeting and long-term planning, improving organizational alignment and financial accuracy by 40%.
• Managed administrative operations, human resources, vendor partnerships, and office administration, driving seamless business support and operational efficiency.

• Guided 25+ franchise owners through exit planning during litigation-driven market distress, mitigating risk and preserving 45% of brand equity in affected regions.
• Championed brand visibility by representing the company at 12+ national and regional expos, generating a 15% increase in qualified franchise leads and strengthening industry partnerships.
• Leveraged Buxton’s data intelligence platform to conduct demographic analysis, identifying 40+ high-potential site locations that improved market penetration by 20%.
• Led onboarding and operational training for new franchise owners, improving compliance scores by 30% and reducing ramp-up time by 25%.

•Led structured team meetings and 1:1s to clarify expectations, strengthen engagement, and support professional development.
•Monitored and analyzed teams’ performance using KPIs, providing timely coaching and feedback to drive results.
•Directed multi-functional team across operations, training, and compliance, acting as a subject-matter expert to support decision-making on new initiatives.
•Partnered with executive leadership to plan and execute annual franchise conventions for 900+ attendees, aligning national leadership and franchisees around strategic initiatives and boosting post event engagement by 25%.
•Identified and implemented operational infrastructure within the internal team to facilitate franchise growth, optimizing systems and processes for scalability and efficiency by reducing onboarding time by 30%, maximized royalty collection to over 98%, and improved franchisee satisfaction scores by 18% year-over-year.
•Communicated structured feedback and coaching to internal staff clearly across multiple channels (documentation, email, meetings) to ensure team alignment and readiness during system rollouts and organizational change.
•Partnered with senior leadership to deliver actionable insights on team performance and implementation trends, enhancing customer experience and operational effectiveness.

•Built and developed a high-performing operational team, establishing clear roles and providing ongoing coaching to strengthen engagement, accountability, and results.
•Developed and implemented core franchise infrastructure, including agreements, policies and procedures manuals, training programs, royalty reporting systems, and annual Franchise Disclosure Documents (FDDs).
•Managed operations team workflow to accelerate new office opening times by 25%, driving 100% adaptation of systems, and operational readiness within 60 days through creation of streamlined onboarding processes.
•Facilitated comprehensive in-person training with my internal team to onboard new franchise owners and their staff, driving brand consistency, operational excellence, and long-term franchise loyalty.
•Led the operations team in driving national growth, expanding the network from three brokerages in two states to 27 brokerages across seven states, while increasing agent representation from 1,000 to over 16,000 in seven years.