Tracy Jones
Bend,OR
Summary
Results-driven professional with a strong background in brand strategy and guest engagement. Demonstrates leadership in coordinating wellness programs and managing front desk operations, consistently improving guest satisfaction and operational efficiency.
Overview
30
30
years of professional experience
Work History
Brand Manager
Only Vegans Left Behind
Los Angeles, California
01.2025 - Current
- Developed brand strategies to enhance product visibility and appeal.
- Managed social media campaigns to build brand awareness and engagement.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
Guest Experience and Wellness Coordinator
Juniper Preserve
Bend, OR
12.2022 - Current
- Developed wellness programs aligned with resident needs and preferences.
- Coordinated fitness classes for diverse resident groups to promote engagement.
- Managed check-in and check-out processes for all guests effectively.
- Supervised front desk staff, ensuring exceptional service quality.
- Resolved guest inquiries and complaints to improve satisfaction levels.
- Maintained accurate reservation records and coordinated room assignments.
Brand Development Manager
Kyle Labs
Los Angeles, California
02.2017 - 05.2022
- Executed events that enhanced brand awareness and visibility.
- Developed brand strategies aligned with market trends and company objectives.
- Conducted competitive analysis on existing brands to inform strategic decisions.
- Collaborated with design team to create impactful logos and visuals.
- Managed inventory of raw materials, optimizing usage patterns and supply orders.
- Analyzed raw materials for compliance with safety and regulatory standards.
- Utilized analytical equipment to ensure accuracy in formulation processes.
- Participated in research initiatives to innovate new product formulations.
Wellness Director
Happy House Los Angeles
01.2015 - 02.2017
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Developed personalized wellness plans for clients based on individual health goals.
- Conducted one-on-one coaching sessions to motivate clients toward healthier lifestyles.
- Educated clients about stress management techniques and mindfulness practices.
- Provided ongoing support and resources to ensure client accountability and engagement.
- Developed personalized nutrition plans tailored to the needs of each client.
Senior Brand Manager
Herbl
Los Angeles, California
06.2011 - 12.2014
- Collaborated with cross-functional teams to launch new product lines successfully.
- Developed brand strategies to enhance market presence and consumer engagement.
- Managed advertising campaigns across multiple channels to boost brand awareness.
- Mentored junior brand managers on best practices and strategic planning methods.
- Established partnerships with retailers to optimize product placement and visibility.
- Collaborated with cross-functional teams to ensure successful execution of brand initiatives.
- Directed the design of promotional activities including advertising, public relations and events.
- Developed and implemented strategic brand plans to increase market share, revenue and profitability.
- Maintained relationships with external vendors such as agencies, printers and designers.
- Evaluated existing campaigns in order to optimize results based on data analysis.
Brand Manager - Ecommerce and Digital Marketing
Happy House L.A.
08.2009 - 08.2011
Mortage Broker
World Savings Bank
Los Angeles, California
01.1996 - 03.2008
- Evaluated client financial situations to recommend suitable mortgage products.
- Assisted clients with mortgage applications and documentation processes.
- Built relationships with real estate agents to streamline loan approvals.
- Reviewed credit reports to assess borrower eligibility and risk factors.
- Guided clients through closing procedures and final paperwork requirements.
- Researched competitors' offerings and developed strategies for differentiating services from other brokers and lenders.
- Ensured compliance with state and federal laws governing mortgage lending operations.
- Participated in marketing events such as open houses or trade shows to increase visibility in the community.
Education
BBA -
University of Colorado At Boulder
Boulder, CO06-1990
Skills
- Guest relations management
- Brand development
- Project management
- Wellness program development
- Product marketing
- Visual design
- Brand strategy
- Resort operations
- Marketing strategy
Timeline
Brand Manager
Only Vegans Left Behind
01.2025 - Current
Guest Experience and Wellness Coordinator
Juniper Preserve
12.2022 - Current
Brand Development Manager
Kyle Labs
02.2017 - 05.2022
Wellness Director
Happy House Los Angeles
01.2015 - 02.2017
Senior Brand Manager
Herbl
06.2011 - 12.2014
Brand Manager - Ecommerce and Digital Marketing
Happy House L.A.
08.2009 - 08.2011
Mortage Broker
World Savings Bank
01.1996 - 03.2008
BBA -
University of Colorado At Boulder