Hi, I’m
Tracy Nelson
Richmond,VA
Summary
Digital Advertising professional who takes the initiative with extensive experience in the media production industry. Motivated to manage operations, customer support, workflow optimizations, platform management, inventory analysis and internal and external relationships. Collaborative leader partners with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
23
years of professional experience
Work History
BH Media Group - Amplified Digital Agency - Lee Enterprises
MANAGER/DIRECTOR
2014.01 - Current (10 years & 8 months)
Job overview
- Served as liaison between sales, creative, engineering, and content teams to ensure campaign fulfillment and client satisfaction
- Helped oversee building out and transitions of teams/staff and all of platforms
- Technical support to numerous teams to insure successful sales initiatives
- Pilot innovation, workflow enhancements, and best practice implementation
- Collaborated on launch of new reporting platform, enhancing consistency and boosting efficiency in company-wide reporting by 75%
- Manage/support agency's main digital reporting platform to ensure accurate reporting for client campaigns and marketing products.
- Provide and update reporting platform collateral for both agency admins and sales users
- Troubleshoot technical issues and research new features in platforms, including working closely with vendor support and engineers
- Direct and assist in building, launching, and management of paid media campaigns as necessary
- Oversee and collaborate in management of new and existing projects.
Conservation Strategies
MARKETING COORDINATOR AND CUSTOMER SERVICES
2009.01 - 2014.01 (5 years)
Job overview
- Managed client relationships, providing product consultations based on needs and budget
- Processed orders through Mail Order Manager (M.O.M), tracking profit margins
- Liaised with vendors for product inquiries, freight quotes, and shipment status
- Assisted in developing and optimizing company's advertising strategy
- Maintained brand-aligned website, social networks, and blogs.
The Martin Agency
INTERACTIVE PROGRAM MANAGER AND DIGITAL PRODUCER
2008.01 - 2009.01 (1 year)
Job overview
- Managed digital projects from concept to launch, ensuring timely delivery within scope and budget
- Developed and maintained project plans and schedules
- Coordinated digital deliverables across strategy, production, and creative teams
- Liaised with Account team for meetings and work delivery
- Conducted risk mitigation and issue resolution
- Organized project status meetings and production kickoffs
- Oversaw testing, quality control, and campaign optimization.
Media General
ADVERTISING SALES · INVENTORY ANALYST - MANAGER
2002.01 - 2008.01 (6 years)
Job overview
- Led 5-person Ad Ops team supporting 80 online sales entities, managing inventory, scheduling, and delivery optimizations
- Improved workflow efficiency by 75%, increased ROI, and boosted remnant rates by 30%
- Managed digital projects from concept to launch, ensuring SOX compliance and maintaining turnaround times
- Implemented new processes and procedures, resulting in significant efficiency and revenue improvements
- Coordinated online convergence sales, increasing them by 40% through collaboration with print executives
- Oversaw local campaign scheduling, staff/client training, and developed revenue-generating strategies.
Education
Virginia Commonwealth University , Richmond, VA
Bachelor Of Fine Arts - Fashion Merchandising from Fashion Merchandising
05.1996
Skills
- Strong oral and written communication
- Excellent copywriting skills
- Superior attention to detail
- Knowledge of social media platforms and industry trends
- Ability to perform under pressure for multiple campaigns and clients
- Strong track record building and maintaining excellent business and client relationships
- Ability to be accountable and work independently, while also working as a positive, flexible, and collaborative team member
- Ability to run reports and export data from various online platforms
- Experience supporting and building out data in various reporting platforms
- Staff Training and Development
- Organizational Development
Professional Development
- Squared Online Digital Marketing Program, Google/Avado, 2019
- Management Development Program, Floricane, 2016
Timeline
MANAGER/DIRECTOR
BH Media Group - Amplified Digital Agency - Lee Enterprises
2014.01 - Current (10 years & 8 months)
MARKETING COORDINATOR AND CUSTOMER SERVICES
Conservation Strategies
2009.01 - 2014.01 (5 years)
INTERACTIVE PROGRAM MANAGER AND DIGITAL PRODUCER
The Martin Agency
2008.01 - 2009.01 (1 year)
ADVERTISING SALES · INVENTORY ANALYST - MANAGER
Media General
2002.01 - 2008.01 (6 years)
Virginia Commonwealth University
Bachelor Of Fine Arts - Fashion Merchandising from Fashion Merchandising
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