Summary
Overview
Work History
Education
Skills
Timeline
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Tracy Novak

Folsom,CA

Summary

Highly creative and versatile Writer with 10+ years of experience in journalism, copywriting, editing and branding. Proficient in writing and editing accurate, informative, and effective news scripts/stories for easy consumption by the reader/ public. Deadline-driven and thriving in fast-paced environments.

Overview

17
17
years of professional experience

Work History

Freelance Copywriter and Editor

Folsom, CA
02.2023 - Current
  • Writes effective copy that leads to action and results
  • Writing/creating persuasive copy for ads, social media, websites, email responses, letters, etc
  • Editing website and newsletter copy to keep company objectives and branding consistent and maintain priorities
  • Growing understanding of SEO, CTRs, and other metrics.

Homemaker and Mother

Folsom, CA
03.2020 - Current
  • At the start of the Pandemic, I removed myself from the corporate workforce to stay home
  • With my husband's ever-changing work schedule and the unpredictability of daycare availability for my two young kids, I worked to stabilize our daily lives and prioritized our health and well-being.

Independent Consultant

Arbonne
Folsom, CA
02.2020 - Current
  • Promoted to the top 25% of the company in 2 months through my product sales
  • Match my clients with wellness products that complement their goals and achieve their desired results
  • Maintain constant communication with my 145+ clients and send updates on promotions/deals that could benefit them
  • Share my reviews/experiences with products and those of my clients on social media and in person
  • Host events to build community with like-minded people.

News Producer

KMAX
West Sacramento, CA
05.2013 - 03.2020
  • Researched, organized, and selected 15+ of the most valuable stories by collecting and analyzing local, national, and international news stories from multiple news media sources, social media, and press releases to create the most informative, accurate, clear, and timely content for the morning newscast
  • Independently review, write, edit, and prepare content through proofreading and simplifying information, improving the quality of the scripts and the public understanding of each story
  • Strong ability to multitask and execute fast turnover of new information, video, visuals, and soundbites for stories to keep news blocks up-to-date and maintain interest
  • Established and maintained a strong reputation for consistent and effective internal communication with my fellow staff in and out of the newsroom, along with developing external relations and partnerships with other public agencies and relevant community partners to resource and confirm vital information.

Producer / Reporter

Metro Networks
Sacramento, CA
04.2007 - 03.2009
  • Responsible for reporting personable, informative, accurate, and educational traffic reports every 20 minutes on multiple public radio stations throughout the Central Valley.
  • Researched, disseminated, edited, and updated details of road incidents from various sources (CHP Media Cad and cameras, SigAlert.com, Traffic.com, local news broadcasts, and caller reports) and produced/ prepared the template used and replicated by all Metro reporters and Metro clients for their scripts and reports.
  • Maintain consistent, respectful, and timely communication with co-workers, city police, CHP dispatchers, and news media.

Education

Bachelor of Arts - Communications Studies

Sonoma State University
Rohnert Park, CA
06.2006

Skills

  • TV News Writing
  • Copy Writing/Editing for Print
  • Radio Reporting
  • Deadline Management
  • Verbal and Written Communications
  • Responsible Leadership

Timeline

Freelance Copywriter and Editor

02.2023 - Current

Homemaker and Mother

03.2020 - Current

Independent Consultant

Arbonne
02.2020 - Current

News Producer

KMAX
05.2013 - 03.2020

Producer / Reporter

Metro Networks
04.2007 - 03.2009

Bachelor of Arts - Communications Studies

Sonoma State University

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Tracy Novak