Tracy Sica
Morristown,NJ
Summary
Creative professional with expertise in graphic and web design, specializing in branding. Skilled in producing detailed, high-quality materials for print and digital platforms. Thrives in team settings, adapts quickly, and meets tight deadlines with precision and creativity.
Overview
26
26
years of professional experience
Work History
Senior Graphic Designer
Preventive Measures, Inc.
10.2023 - Current
- Enhancing the organization’s brand identity across digital, print, and website materials to ensure a consistent and strong presence
- Creating event materials to support branding and engagement efforts
- Leading the company’s rebranding to refresh and modernize its image
- Redesigning the all the websites to align with the new brand
Freelance Business Owner / Senior Graphic Designer / Web Designer
TSica Design
03.2022 - Current
- Designing websites, digital assets, and print materials to promote clients’ businesses and strengthen their brands
Senior Graphic Designer / Web Designer Contractor
We’ve Got Friends
01.2022 - Current
- Establishing a strong brand identity across digital, print, website, Canva templates, and event materials to enhance the nonprofit’s presence with donors and participants
Senior Graphic Designer Contractor
Moore, CDR Division
04.2023 - 11.2023
- Supported fundraising efforts for nonprofits by designing direct mail, email mockups, print campaigns, and social media graphics
Art Director / Senior Graphic Designer / Web Designer
United Way of Northern New Jersey
07.2003 - 04.2023
- Designed consistent marketing, social media, digital, and event materials
- Boosted community awareness by managing the website and email campaigns
- Led branding and production for the national United For ALICE project
- Managed and art-directed designers to ensure cohesive artwork
- Successfully rebranded the organization while following United Way Worldwide’s guidelines
Web Designer Contractor
Roche Pharmaceuticals
01.2007 - 03.2008
- Designed and developed websites and email campaigns to promote prescription drug sales to the public
Freelance Business Owner / Graphic Designer / Web Designer
Tracy K Designs
05.2002 - 03.2008
- Designed, developed, and maintained websites for businesses of all sizes, driving growth and online presence
- Created designs that promoted client businesses, increased sales, and ensured a cohesive brand across materials
Senior Graphic Designer
Brandesign Incorporated
09.2002 - 07.2003
- Created brand identities and designed innovative packaging for clients
Senior Graphic Designer / Visual Manager
Viva International Group
06.1999 - 09.2002
- Designed marketing materials to promote eyewear for brands including GUESS, Geoffrey Beene, Ellen Tracy, and Candies
- Boosted sales by adhering to strict brand guidelines to ensure a consistent look and feel
- Managed the design process from concept to final print production for point-of-purchase eyewear displays
- Developed and organized visual displays for trade show presentations in New York City
Education
Associate in Applied Science - Graphic Design
County College of Morris
Randolph, NJ06.1997
Continuing Education Certificates - Multiple courses for Adobe Creative Suite and web development
05.2025
Web Design Certificate - undefined
Sessions College, Online School of Design
06.2005
Skills
- Photoshop
- InDesign
- Illustrator
- MS PowerPoint
- MS Word
- Wix
- Acrobat
- Canva
- Constant Contact
- XD
- Art Direction
- Branding / Identity
- Creative Design
- Design Principles
- Graphic Design
- Marketing
- Nonprofit
- Photo Editing
- Problem Solving
- Project Management
- Strategic Planning
- Time Management
- Typography
- Brochures
- Flyers
- Infographics
- Invitations
- Packaging
- Point of Purchase
- Postcards
- Posters
- Reports
- Digital
- Animation
- CMS
- Email Newsletters
- HTML / CSS
- Social Media Graphics
- UI Design
- UX Design
- Virtual Events
- Website Design
- Website Development
Timeline
Senior Graphic Designer
Preventive Measures, Inc.
10.2023 - Current
Senior Graphic Designer Contractor
Moore, CDR Division
04.2023 - 11.2023
Freelance Business Owner / Senior Graphic Designer / Web Designer
TSica Design
03.2022 - Current
Senior Graphic Designer / Web Designer Contractor
We’ve Got Friends
01.2022 - Current
Web Designer Contractor
Roche Pharmaceuticals
01.2007 - 03.2008
Art Director / Senior Graphic Designer / Web Designer
United Way of Northern New Jersey
07.2003 - 04.2023
Senior Graphic Designer
Brandesign Incorporated
09.2002 - 07.2003
Freelance Business Owner / Graphic Designer / Web Designer
Tracy K Designs
05.2002 - 03.2008
Senior Graphic Designer / Visual Manager
Viva International Group
06.1999 - 09.2002
Continuing Education Certificates - Multiple courses for Adobe Creative Suite and web development
Web Design Certificate - undefined
Sessions College, Online School of Design
Associate in Applied Science - Graphic Design
County College of Morris
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