Summary
Overview
Work History
Education
Accomplishments
Timeline
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Tracy Snyder

Senior Producer | Strategic Storyteller

Summary

I am a talented and experienced Journalist with a proven record of accomplishment and the desire to go above and beyond. I am a critical link between NBC Nightly News and local markets. I possess a keen eye for what Stations and Affiliates want editorially and what NBC News needs as a business. I have a history of innovation, growth, and collaborations with relationships you won't find anywhere else. I'm ready for a new venture that allows for expansion and adaptability.

Overview

26
26
years of professional experience

Work History

Senior Producer, News Partnerships

NBC NEWS
New York
06.2017 - Current
  • Created and leveraged 3-5 daily pieces of Nightly News branded editorial content for placement inside Station and Affiliate broadcasts. Wrote standout scripts for attention and easy local newscast integration.
  • Emphasized and supported Nightly News exclusive and enterprise stories, including focused attention for 'Lester Holt Reports'. 22 pieces of promotional content for Lester’s storytelling in October 2023 alone.
  • Proven results with growth for six years running. In October 2023, average of 70 uses of Nightly News branded content per day. If Nightly News was to purchase this branded placement, it would cost, conservatively, more than $2.45 million dollars.
  • Twice daily communication briefs with more than 1,700 Station and Affiliate staffers to share Nightly News early content and suggestions for placement and tie-ins.
  • Personal outreach to Stations and Affiliates with market specific stories.
  • Targeted underperforming local markets and ownership groups with ratings analysis
  • Primary contributor on Nightly News collaboration efforts with Stations and Affiliates, especially on pitches and logistics. Helped lead to successful collaborations with WESH, WTVJ, WPXI, KXAS, and KNTV in 2023.
  • Pivotal liaison between Nightly News producers and News Channel for breaking news and large story elements, including weather.
  • Developed live Nightly News ‘Countdown’, including producing graphics and writing all teases
  • Reignited interest in Lester Holt’s ‘Reasons to Watch’ with more urgent language. Produced graphics and text for the tease. Started a ‘West Coast’ version of the tease.
  • Identified Nightly News correspondents and stories for Station and Affiliate live and taped cross-talks
  • Managed story selection and wrote daily live teases between Lester Holt and Stations
  • Developed and lead Producer Workshops for Stations to provide step-by-step guidance on how to effectively integrate Nightly News branded content into newscasts
  • Coached news coverage teams on best practices for effective in-field teases and shared results
  • Project management on location for large initiatives involving Nightly News and Affiliates, including travel with Lester Holt

Supervising Producer, The Olympic Zone

NBC Olympics
Stamford, CT
06.2021 - Current
  • Supervisor of Stamford team responsible for national award-winning ‘The Olympic Zone’ broadcast airing 6 days per week by at least 85% of NBC affiliates. Currently working on Paris coverage for 11th Olympic Games.
  • Manager for team of 20 including Correspondents, Producers, Associate Producers, Editors, Production Assistants, and Interns
  • Planning year-round with NBC Sports for milestone events connecting Stations and Affiliates to the NBC Olympic brand, including live talent opportunities from Olympic cities and at Rockefeller Center
  • Synchronized with Sports marketing and ad sales for sponsorship and commercial opportunities
  • During Olympic Games, responsible for all aspects of the broadcast, including show open, headlines, production, stacking and timing rundown, script and edit approvals, and tease content
  • Chief communicator of content and rundown to Stations and Affiliates, including guiding Stations on best ways to use material and moments for extra anchor involvement
  • Responsible for delivering all content to Stations via VOD system

Senior International Desk Editor

NBC NEWS
London, UK
11.2012 - 05.2017
  • Daily coverage of international stories to serve immediate and growing needs of all NBC platforms including MSNBC, CNBC, and NBC digital
  • Breaking news coverage including mobilizing foreign crews, communication of complex ongoing stories, editorial developments, live planning, and video intake. Major story coverage included the downing of Malaysia Airlines Flight 17, disappearance of Malaysia Airlines Flight 370, 2017 Manchester Arena bombing, 2015 France terror attacks, multiple events in the Middle East, and multiple royal events.
  • Coordination with International Bureaus to develop editorial information for new stories and pitches
  • Management and mentorship of Desk Editors, including navigation of show requests
  • Wide communication of stories and events through daily conference calls, office meetings, and emails
  • Next day and long-term Planning of International events, including leading planning meetings
  • Working with NBC News partner ITN for story sharing opportunities

Olympic Desk Senior Editor

NBC NEWS
PyeongChang, Rio, Sochi
01.2013 - 01.2019
  • Planning for Olympic Games including ongoing communications of story threads, Athlete and Team USA updates, IOC and WADA news, breaking developments, story pitches, and Olympic site surveys
  • Project Manager for NBC News Stations and Affiliates for key Olympic celebrations
  • In this capacity, collaborated with NBC Sports and Team USA for more than 150 Athlete interviews and more than 200 live shots for Affiliates
  • Developed NBC News internal Wiki including production locations, venues, facts and stats, Team USA/USOC, NOC, and IOC details and updates
  • Tracking Athletes during Olympic Trials for potential pre-Games profiles
  • Story identification and pitches for all NBC platforms during the Games
  • Travel for the Games with duties including coverage of breaking news, desk planning and communications, working with crews, production teams, security and local-hires, and liaising with USOC and IOC representatives.

Evening Assignment Manager

NBC NEWS
Charlotte, NC
05.2000 - 11.2012
  • Evening team leader for news gathering and distribution of content to NBC News Affiliates and NBC News platforms
  • Direct contact with Affiliates to source stories for News Channel feeds
  • Communication of breaking news editorial information and material to NBC News entities
  • Fast-paced customer service expert with daily deadlines
  • Field Producer for multiple large events including political primaries.

Olympic Games Field Producer

NBC NEWS
London, Beijing, Torino, Athens
01.2002 - 06.2012
  • Field Producer on location for Olympic Games
  • Athlete interviews in Mixed Zone for multiple sports including Gymnastics, Swimming, Diving, Road Cycling, Archery, Triathlon, Snowboard and Ski disciplines, Figure Skating, and Curling
  • Team USA press conference coverage
  • Producer for informative and visual live shots approximately 25 times per day.

News Producer

WSOC-TV
Charlotte, NC
01.1998 - 01.2000
  • 6pm and 11pm newscast producer
  • Duties included stacking and writing broadcast, working with reporters and anchors, and live control room operations
  • Control room producer for breaking news

Education

M.A. History -

University of Alabama At Huntsville
Huntsville, AL

B.A. History & Political Science -

Univ. of Alabama - Huntsville

Accomplishments

  • National Sports Emmy Win 'Outstanding Live Special' Beijing Olympics (2022)
  • National Sports Emmy Nomination 'Outstanding Live Special' Tokyo Olympics (2021)
  • National Emmy Nomination 'Brussels Under Attack' (2016)
  • National Emmy Nomination 'Outstanding Coverage of a Breaking News in a News Magazine, Dateline NBC: Terror in Paris' (2015)
  • National Emmy Win 'Outstanding Coverage of a Current News Story- Long-Form' coverage of MH-17 (2014)
  • Regional Emmy Win 'Best Newscast' (2000)

Timeline

Supervising Producer, The Olympic Zone

NBC Olympics
06.2021 - Current

Senior Producer, News Partnerships

NBC NEWS
06.2017 - Current

Olympic Desk Senior Editor

NBC NEWS
01.2013 - 01.2019

Senior International Desk Editor

NBC NEWS
11.2012 - 05.2017

Olympic Games Field Producer

NBC NEWS
01.2002 - 06.2012

Evening Assignment Manager

NBC NEWS
05.2000 - 11.2012

News Producer

WSOC-TV
01.1998 - 01.2000

M.A. History -

University of Alabama At Huntsville

B.A. History & Political Science -

Univ. of Alabama - Huntsville

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