Summary
Overview
Work History
Education
Accomplishments
Timeline
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Tracy Snyder

Summary

I am a talented and experienced Journalist with a proven record of accomplishment and the desire to go above and beyond. I serve as a critical link between NBC Nightly News and local markets. I have a keen sense for what Stations and Affiliates want editorially and what NBC News needs as a business. I have the advantage of working at the local level, providing expert awareness of how to give, and get, the most from partnerships. I have a history of innovation, growth, and collaboration with unmatched relationships. I'm ready for a new venture that allows for expansion, adaptability, and a new phase of leadership.

Overview

26
26
years of professional experience

Work History

Senior Producer, NBC News Partnerships

NBC News
06.2017 - Current
  • Created and leveraged 3-5 daily pieces of Nightly News branded editorial content for placement inside Station and Affiliate broadcasts. Wrote standout scripts for attention and easy local newscast integration.
  • Emphasized and supported Nightly News exclusive and enterprise stories, including focused attention for 'Lester Holt Reports'. 22 pieces of promotional content for Lester's storytelling in October 2023 alone.
  • Proven results with growth for six years running. In October 2023, average of 70 uses of Nightly News branded content per day. If Nightly News was to purchase this branded placement, it would cost, conservatively, more than $2.45 million dollars.
  • Twice daily communication briefs with more than 1,700 Station and Affiliate staffers to share Nightly News early content and suggestions for placement and tie-ins.
  • Personal outreach to Stations and Affiliates with market specific stories.
  • Targeted underperforming local markets and ownership groups with ratings analysis
  • Primary contributor on Nightly News collaboration efforts with Stations and Affiliates, especially on pitches and logistics. Helped lead to successful collaborations with WESH, WTVJ, WPXI, KXAS, and KNTV in 2023.
  • Pivotal liaison between Nightly News producers and News Channel for breaking news and large story elements, including weather.
  • Developed live Nightly News ‘Countdown', including producing graphics and writing all teases
  • Revamped Lester Holt's ‘Reasons to Watch' with more urgent language. Produced graphics and text for the tease. Started a ‘West Coast' version of the tease.
  • Identified Nightly News correspondents and stories for Station and Affiliate live and taped cross-talks
  • Managed story selection and wrote daily live teases between Lester Holt and Stations
  • Developed and lead Producer Workshops for Stations to provide step-by-step guidance on how to effectively integrate Nightly News branded content into newscasts
  • Coached news coverage teams on best practices for effective in-field teases and shared results
  • Project management on location for large initiatives involving Nightly News and Affiliates, including travel with Lester Holt

Supervising Producer, The Olympic Zone

NBC Olympics
06.2020 - Current
  • Supervisor of Stamford team responsible for national award-winning ‘The Olympic Zone' broadcast airing 6 days per week by at least 85% of NBC affiliates. Currently working on Paris coverage for 11th Olympic Games.
  • Manager for team of 20 including Correspondents, Producers, Associate Producers, Editors, Production Assistants, and Interns
  • Planning year-round with NBC Sports for milestone events connecting Stations and Affiliates to the NBC Olympic brand, including live talent opportunities from Olympic cities and at Rockefeller Center
  • Synchronized with Sports marketing and ad sales for sponsorship and commercial opportunities
  • During Olympic Games, responsible for all aspects of the broadcast, including show open, headlines, production, stacking and timing rundown, script and edit approvals, and tease content
  • Chief communicator of content and rundown to Stations and Affiliates, including guiding Stations on best ways to use material and moments for extra anchor involvement

Senior International Desk Editor

NBC News London
11.2012 - 05.2017
  • Drove daily coverage of international stories to serve immediate and growing needs of all NBC News platforms
  • Breaking news coverage including mobilizing foreign crews, communication of complex ongoing stories, editorial developments, live planning, and video intake. Major story coverage included the downing of Malaysia Airlines Flight 17, disappearance of Malaysia Airlines Flight 370, 2017 Manchester Arena bombing, 2016 Brussels attacks, 2015 France attacks, and multiple royal events.
  • Coordination with International Bureaus to develop editorial information for new stories and pitches
  • Management and mentorship of Desk Editors, including navigation of show requests
  • Wide communication of stories and events through daily conference calls, office meetings, and emails
  • Next day and long-term planning for international events

Olympic Desk Senior Editor + Field Producer

NBC News
06.2002 - 01.2019
  • Planning for Olympic Games including Athens, Torino, Beijing, London, Sochi, Rio, and PyeongChang, providing Team USA updates, story pitches, and Olympic site surveys
  • Project Manager for NBC News Stations and Affiliates for key Olympic celebrations
  • Travel to Olympic Games with duties including coverage of breaking news, desk planning and communications, working with production teams, security, and liaising with USOC and IOC representatives
  • Field Producer on location for Olympic Games, handling 30 live shots per day
  • Athlete interviews in Mixed Zone for multiple sports


Evening Assignment Manager

NBC News Channel
05.2000 - 11.2012
  • Evening team leader for news gathering and distribution of content to NBC News Affiliates and NBC News platforms
  • Direct contact with Affiliates to source stories for News Channel feeds
  • Communication of breaking news editorial information and material to NBC News entities
  • Fast-paced customer service expert with daily deadlines
  • Field Producer for multiple large events including political primaries.

News Producer

WSOC-TV
01.1998 - 01.2000
  • 6pm and 11pm newscast producer
  • Duties included stacking and writing broadcast, working with reporters and anchors, and live control room operations
  • Control room producer for breaking news

Education

M.A. History -

University of Alabama At Huntsville
Huntsville, AL

B.A. History & Political Science -

University of Alabama At Huntsville
Huntsville, AL

Accomplishments

  • Sports Emmy Win 'Outstanding Live Special' Beijing Olympics (2022)
  • Sports Emmy Nomination 'Outstanding Live Special' Tokyo Olympics (2021)
  • Emmy Nomination 'Brussels Under Attack' (2016)
  • Emmy Nomination 'Outstanding Coverage of a Breaking News in a News Magazine, Dateline NBC: Terror in Paris' (2015)
  • Emmy Win 'Outstanding Coverage of a Current News Story- Long-Form' coverage of MH-17 (2014)
  • Regional Emmy Win 'Best Newscast' (2000)

Timeline

Supervising Producer, The Olympic Zone

NBC Olympics
06.2020 - Current

Senior Producer, NBC News Partnerships

NBC News
06.2017 - Current

Senior International Desk Editor

NBC News London
11.2012 - 05.2017

Olympic Desk Senior Editor + Field Producer

NBC News
06.2002 - 01.2019

Evening Assignment Manager

NBC News Channel
05.2000 - 11.2012

News Producer

WSOC-TV
01.1998 - 01.2000

M.A. History -

University of Alabama At Huntsville

B.A. History & Political Science -

University of Alabama At Huntsville

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Tracy Snyder