Tracy Steele
Indialantic,FL
Summary
Proactive and achievement-oriented public relations professional bringing 20+ years of marketing, community relations and fundraising experience with special emphasis helping non-profit clientele. Effectively manages complex special events, multifaceted public awareness campaigns, social media reach and client digital profile to catapult organization forward. Articulate communicator, community connector, organized manager and collaborative team member.
Overview
36
36
years of professional experience
Work History
Development Manager
Brevard Schools Foundation
2700 Judge Fran Jamieson Way
06.2019 - Current
- Develops and implements outreach strategies and marketing plans to reach priority audiences to help further mission of Foundation.
- Identifies and fosters partnerships with community organizations, business leaders and supporters to increase awareness of mission
- Serves as liaison between 85 schools and Foundation
- Established and manage first School Ambassador Program
- Connects and collaborates with state education foundations and elected officials to increase awareness and funding of programs
- Develops and implements creative and effective special event plans which align with Foundation's mission and goals including gala dinners, golf tournaments, award celebrations and workshops
- Manages event budgets, logistics, operations and post-event evaluations
- Creates compelling promotional materials for special events including printed collateral, social media posts, webpage content and press releases
- Increased participation in signature special event by 175%
- Develops presentations and performs public speaking on behalf of the Foundation
- Oversees all fundraising and donor cultivation events
- Manages website, social media, media relations, brand identity and marketing initiatives
Manager, Individual Giving
Brevard Zoo
Melbourne, FL
07.2017 - 06.2019
- Cultivated relationships with community and business leaders to increase donor base
- Organized special events for donors including dinners, auctions, educational summits and private tours
- Managed capital campaign for zoo expansion securing $2 million in 12 months
- Coordinated membership and activities for VIP club
- Worked with education department on special events for schools
Development Director
Melbourne Central Catholic High School
Melbourne, FL
08.2007 - 06.2017
- Provided oversight for event logistics, staffing and implementation of all details for community-building and fundraising events including gala, vintage festival, receptions and 5k race
- Served as liaison for admission to 8 elementary schools
- Organized and hosted student events including shadow day, field day, Brain Blast and admission tours
- Organized fundraising mailings
- Developed marketing materials including view book, web page design and admissions materials
- Collaborated with team on capital campaign raising $4 million for school improvements
Community Relations Director
Health First
Melbourne, FL
08.1989 - 03.2005
- Planned and implemented public relations strategies for three hospitals, health plans, medical group and ancillary services
- Organized a variety of community and special events including the opening of new pediatric floor, heart center and fitness facility
- Worked with schools to organize tours and speakers
- Represented organization at a wide variety of community events including business fairs, civic events, chamber meetings
- Served as media coordinator and worked collaboratively with local, state and national media
- Provided oversight for market research
Marketing Director
Community Credit Union Of Florida
Rockledge, FL
12.1987 - 08.1989
- Managed overall marketing and public relations program for financial institution
- Developed marketing materials including brochures, statement stuffers, signage and promotional forms
- Managed TV and radio buys and production
- Represented organization at community events such as chamber meetings, civic clubs and vendor fairs
Education
Bachelor of Arts - Journalism/Advertising
University of Central Florida
Orlando, FL1987
Skills
- PR Strategy Development/Implementation
- Event Planning Expertise
- Digital Media/Social Media Management
- Donor Cultivation/Fundraising Strategy
- Brand Development/Messaging
- Writing/Collateral Development
- Media Relations
- Public Speaking
- Microsoft Word, Excel, Power Point
- Canva Graphic Design
- Constant Contact Marketing Software
- Wave Video Editor
Timeline
Development Manager
Brevard Schools Foundation
06.2019 - Current
Manager, Individual Giving
Brevard Zoo
07.2017 - 06.2019
Development Director
Melbourne Central Catholic High School
08.2007 - 06.2017
Community Relations Director
Health First
08.1989 - 03.2005
Marketing Director
Community Credit Union Of Florida
12.1987 - 08.1989
Bachelor of Arts - Journalism/Advertising
University of Central Florida