Tracy Straub Luttkus
PEWAUKEE,WI
Summary
Results-driven marketing leader with a track record of developing strategic campaigns that enhance profitability and market share. Expertise in project management, team building, and campaign optimization, ensuring high productivity and timely task completion. Extensive experience in digital marketing strategy, market research, and brand management, contributing to significant business growth. Strong communication and leadership skills foster team success and drive exceptional results.
Overview
19
19
years of professional experience
Work History
Director of Marketing and Business Development
Treiber & Straub Jewelers
Brookfield , WI
08.2017 - 04.2025
- Executed targeted marketing campaigns to drive sales and enhance brand awareness for jewelry products through in-store and digital initiatives.
- Coordinated co-op marketing initiatives with industry leaders like Rolex and Cartier to strengthen brand positioning.
- Managed marketing budgets effectively, maximizing return on investment.
- Conducted market research to identify trends and opportunities in jewelry retail.
- Developed customer engagement initiatives, including loyalty programs and social media campaigns.
- Oversaw multi-channel marketing efforts, optimizing digital, print, and in-store promotions.
- Maintained brand reputation through strategic messaging and consistent marketing activities.
- Collaborated with sales and operations teams to align marketing strategies with business objectives.
Director of Product Management | PR
OLSON Engage
Chicago , IL
07.2014 - 09.2017
- Established project management services across multiple agency accounts to enhance efficiencies in accounting, staffing, program execution, and budgeting.
- Collaborated with account leads to deliver strategic direction and coordinate essential resources for projects.
- Recruited and trained a team of project managers to standardize processes across all agency accounts.
PR Director
Olson Engage
Chicago , IL
02.2009 - 06.2017
- Developed and implemented comprehensive public relations strategies and plan execution for clients, including Wrigley, SkinnyPop, and Pizza Hut.
- Managed budgets for public relations activities to ensure financial adherence.
- Oversaw media relations outreach, including relationship development, outreach materials, coordination of media interviews and events, and results tracking.
- Led and managed a team of public relations professionals. Set objectives for the team, and monitored performance. Provided coaching and mentorship to team members.
- Developed and implemented internal communication outreach to keep employees informed.
- Planned and executed public relations events, such as press conferences, and media tours.
- Managed relationships with clients and agencies to ensure brand consistency through 360-degree marketing communications.
PR Account Supervisor
Hill & Knowlton
Chicago , IL
01.2006 - 02.2009
- Implemented public relations campaigns, boosting brand awareness across platforms.
- Crafted communication strategies to enhance visibility in competitive markets.
- Oversaw social media initiatives, amplifying messaging for food and beverage brands.
- Collaborated with U.S. F&B groups, including P&G and PepsiCo, to foster engagement.
- Produced events and sponsorships that reinforced brand presence and deepened consumer relationships.
- Forged partnerships with celebrities and influencers to maximize audience reach.
- Analyzed consumer insights, guiding strategic decisions and optimizing campaigns.
- Led integrated marketing communications for lifestyle brands, strengthening brand strategy.
Education
Bachelor of Arts - Communications And Media
University of Wisconsin
Milwaukee05-1997
Skills
- Strategic marketing and planning
- Public relations
- Budget management
- Project management
- Event coordination
- Digital marketing
Timeline
Director of Marketing and Business Development
Treiber & Straub Jewelers
08.2017 - 04.2025
Director of Product Management | PR
OLSON Engage
07.2014 - 09.2017
PR Director
Olson Engage
02.2009 - 06.2017
PR Account Supervisor
Hill & Knowlton
01.2006 - 02.2009
Bachelor of Arts - Communications And Media
University of Wisconsin
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