Years of professional experience
Tracy Williams
Redondo Beach,CA
Summary
Motivated and energetic leader skilled in helping clients optimize resources to increase revenue and profitability. A results oriented consultant that creates innovative, customer driven solutions that exceed expectations. Specializes in strategy, efficiency, building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service and overachieving sales goals.
Overview
20
20
Work History
Sales and Marketing Consultant
Denison Yacht Sales
01.2021 - 12.2022
- Developed and executed Hubspot outbound promotions to boost visibility and drive new sales for west coast brokerage.
- Initiated new inbound marketing programs and created templates for existing and potential customers to develop and maintain business relationships and further referral sales.
- Collaborated with corporate team to coordinate west coast sales and marketing plans.
- Represented company at marina and brokerage events to gain exposure to potential consumers.
- Achieved $1B in sales goals supporting west coast brokerage teams.
VP of Marketing
Global Tech City
01.2018 - 12.2019
- Developed overall marketing strategy and go-to-market plan for a B2B fin-tech App.
- Developed segment specific marketing plans, created customer personas, journey maps and value streams for members.
- Established multi-channel digital marketing programs and created campaign metrics to ensure KPI achievement.
- Managed digital marketing campaigns and event marketing initiatives in print, video, web and social media.
Startup Founder
Zaniaclearning
01.2015 - 12.2018
- Created business plans for an after school STEM Education Center. Presented plan and forecasts to financiers, securing funding for start up and 2 year operating expenses.
- Developed strong partnerships with local educational partners to allow collaboration and more efficient service to customers.
- Developed key operational initiatives that drove 200% YOY sales growth.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Studied EdTech market to determine optimal pricing of goods, capitalizing on our outstanding brand reputation.
Vice President of Sales and Marketing
Cd Projekt Red
01.2012 - 12.2014
- Drove company branding efforts to increase market presence and brand recognition in the United States.
- Developed overall marketing strategy and support implementation across multinational PR, Marketing, Development and Sales departments.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Managed $21M annual marketing budget.
- Developed corporate sponsorships and worked with key partners to expand public relations and brand exposure.
- Created strategic customer roadmaps for new video game releases by platform.
- Managed 28 member marketing team comprised of content creators, graphic artists, CRM and social admins, PR and marketing coordinators.
- Drove 10M units of Witcher 3 videogame sales and increased forecasted profitability through effective sales strategy and business planning.
Education
Mini MBA - Business Administration And Management
University of California, Irvine
Irvine, CA12.2023
Certification - Google Analytics
Google
Online01.2020
Certificate - Organizational Leadership
Activision | Blizzard
Santa Monica, CABachelor of Science - Marketing
Rutgers, The State University of New Jersey
New Brunswick, NJSkills
- Global Sales and Marketing
- P&L Responsibility
- Strategic Planning
- Operational Efficiency
- Promotions and Marketing Strategies
- Portfolio Strategy
- Revenue Generation
- Brand Development and Marketing
- Online Marketing and Advertising
- Leadership and People Development
Community Leadership
- DSO-FN & FSO-FN (Finance Officer)– U.S.C.G. Auxiliary, Flotilla 12-05, 12th District, Redondo Beach, CA
- Skipper – Ladies Sailing Fleet, King Harbor Yacht Club, Redondo Beach, CA
- Secretary – Fleet Captains’ Corporation, King Harbor Yacht Club, Redondo Beach, CA
- Board Member – WaterfrontEducation.org Foundation, Redondo Beach, CA
Timeline
Sales and Marketing Consultant
Denison Yacht Sales
01.2021 - 12.2022
VP of Marketing
Global Tech City
01.2018 - 12.2019
Startup Founder
Zaniaclearning
01.2015 - 12.2018
Vice President of Sales and Marketing
Cd Projekt Red
01.2012 - 12.2014
Mini MBA - Business Administration And Management
University of California, Irvine
Certification - Google Analytics
Google
Certificate - Organizational Leadership
Activision | Blizzard
Bachelor of Science - Marketing
Rutgers, The State University of New Jersey
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