Travis Dahlke
Middletown,CT
Summary
Ten years of experience driving sales, market awareness and brand impression through creative copywriting and visual design. Skilled in developing multi-faceted B2B and B2C campaigns that resonate with target demographics. Proficient in Adobe Creative Suite, Canva, Microsoft 365, Surefire, WordPress, Constant Contact, MailChimp, HubSpot, Google Analytics, Surefire, SEO/SEM campaigns, web design and social media management.
Overview
10
10
years of professional experience
Work History
Marketing Strategist
CMG Home Loans
04.2024 - Current
- Develops and executes comprehensive digital marketing strategies, including social media campaigns to enhance brand presence and engage target audiences.
- Utilizes CRM platforms to build and maintain company's digital marketing roadmap, ensuring alignment with overall business objectives and brand messaging.
- Designs visually compelling digital assets for marketing campaigns, including social media graphics, email templates, and website visuals, to effectively communicate mortgage products and services while driving lead generation.
- Reviews and strategizes potential email deployments based on individual data insights.
Senior Graphic Designer/Copywriter
Norcom Mortgage
Avon , CT
01.2023 - 04.2024
- Designed web, social, and print marketing collateral for mortgage and real estate subsidiary companies.
- Aligned long and short-form copy strategy across all marketing channels to boost online presence and promote mortgage offerings.
- Kept up-to-date with industry trends, changes in mortgage regulations, and emerging marketing strategies to adapt and enhance branding approaches accordingly.
- Developed content to illustrate mortgage trends, interest rates, and other relevant information for internal and external stakeholders.
Marketing Associate
Tallan
Hartford , CT
06.2020 - 12.2022
- Planned, developed, and delivered campaigns across social media and other markets throughout IT industry.
- Designed collateral, including technical one-sheets, sales decks, and marketing brochures.
- Designed and produced engaging internal newsletters and marketing materials to enhance employee communication and promote company initiatives, resulting in increased engagement and awareness.
- Customized website content and design to reinforce brand consistency and improve user experience.
- Wrote and edited copy for landing pages, case studies, blogs, newsletters, and sales assets.
Marketing & Communications Manager
CT River Valley Chamber of Commerce
Glastonbury , CT
12.2016 - 06.2022
- Successfully strategized & implemented a rebranding campaign for newly merged Chambers
- Rehauled primary website with engaging design and industry-leading, SEO-friendly content.
- Managed and developed content strategies for social media channels and multiple websites.
- Designed graphic pieces and created video content for Chamber events and programs.
- Oversaw public relations activities and communications, including press releases, company literature, and announcements.
Marketing Coordinator
Klaus Larsen LLC
Hebron , CT
02.2015 - 12.2017
- Optimized company web presence to secure consistently high lead generation and increase brand traction.
- Wrote daily content for technical case studies, blogs, newsletters, and press releases, improving organic search rankings and customer education.
- Developed and maintained partnerships with local businesses and contractors to expand referral networks and enhance service offerings.
Education
B.A. - Graphic Design / Minor in Creative Writing
Eastern Connecticut State University
01.2011
Skills
- Digital Marketing
- Graphic Design & Layout
- Project Management
- Content Creation
- Web Management
- Creative Copy Writer
- Data Analysis
- Campaign Management
Timeline
Marketing Strategist
CMG Home Loans
04.2024 - Current
Senior Graphic Designer/Copywriter
Norcom Mortgage
01.2023 - 04.2024
Marketing Associate
Tallan
06.2020 - 12.2022
Marketing & Communications Manager
CT River Valley Chamber of Commerce
12.2016 - 06.2022
Marketing Coordinator
Klaus Larsen LLC
02.2015 - 12.2017
B.A. - Graphic Design / Minor in Creative Writing
Eastern Connecticut State University
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