Travis Frazier
Chula Vista,CA
Summary
Results-Driven. Competitive. Consistent. Accountable. Adaptable. A few traits that speak to a 25+ year journey in Marketing, the last 20 with Cox Media. They align with a successful track record of propelling strategy to quantifiable revenue, which in turn drives business success and long-term partnerships...both for internal and external stakeholders.
Overview
24
24
years of professional experience
Work History
Marketing and Digital Media Manager
Cox Communications/Cox Media
01.2006 - Current
- Impacted over $25 million in advertising sales revenue over a 10-year period: $3.5 Million in 2025.
- Act as the go-to Subject Matter Champion across Cox Media’s full-funnel suite of products, spanning Cable TV, Streaming, YouTube, Amazon, Pre-Roll Video, Audio, Social Media, Email Marketing, Display, SEM/PPC, Auto/Sports-focused products, and Local Channel/Sponsorship opportunities.
- Partner with sales teams to craft compelling, multi-platform stories that clearly connected media strategies to measurable advertiser outcomes.
- Develop high-impact analytical narratives leveraging GA4, Google Ads, YouTube, Amazon, Nielsen, SpyFu, Comscore, Scarborough/Prime Lingo, AdMall, MediaRadar, Media Monitors, and advanced AI tools
- Execute trainings around specific industry, sponsorship and program opportunities.
- Serve as liaison between Sales/Marketing and internal/external stakeholders, both local and nationwide. Influence team leader to garner required results for sales meetings, internal projects, etc.
Marketing/Digital Analyst
Cox Communications/Cox Media
01.2012 - 08.2015
- Created hundreds of multi-screen data-driven stories. Presented to potential and current advertisers. Lead to increased client/Cox Media partnerships as well as new and incremental revenue.
Digital Media Specialist
Cox Communications/Cox Media
10.2006 - 12.2011
- Created presentations and online display ads, fulfilled insertion orders, and provided impactful storytelling reporting recaps. Responsible for over 400 Digital Media client campaigns, driving millions in revenue.
Sales & Marketing Specialist
Verizon Information Services
04.2002 - 10.2006
- Created marketing programs, promotions, and sales processes. Trained sales team on go-to market strategies. Efforts assisted in hitting annual budget goals of $8 million-$10 million.
Education
B.A. - Communication, Journalism, Marketing
Shippensburg University
Skills
- Growth Leadership
- Relationship Building
- Cross-Functional Collaboration
- Visionary
- Multi-Screen Campaign Development
- Analytical Storytelling
- Marketing Strategy
- Brand Focused
- Digital Media Sales and Marketing
- GA4 and Google Ads
- SEM Strategy
- Audience Targeting
- Scarborough/Prime Lingo
- Microsoft PowerPoint and Excel
Timeline
Marketing/Digital Analyst
Cox Communications/Cox Media
01.2012 - 08.2015
Digital Media Specialist
Cox Communications/Cox Media
10.2006 - 12.2011
Marketing and Digital Media Manager
Cox Communications/Cox Media
01.2006 - Current
Sales & Marketing Specialist
Verizon Information Services
04.2002 - 10.2006
B.A. - Communication, Journalism, Marketing
Shippensburg University