Travis Miller
Ladera Ranch,California
Summary
Sales and Marketing Director with a strong record of driving 230% revenue growth through strategic national sales initiatives and brand repositioning. Expertise in building high-performing teams and executing data-driven strategies across diverse industries, including consumer, retail, and sports.
Overview
25
25
years of professional experience
Work History
Director of Sales & Marketing
Core Technology USA Inc.
01.2023 - Current
- Drove 230% revenue growth within first three years through national sales strategy and brand repositioning
- Built and led North American sales organization, hiring and managing 12 sales and marketing professionals
- Defined GTM strategy across retail, team sports, and professional markets (MLB, PGA, NCAA)
- Managed annual marketing budget ($45K) and restructured allocation to optimize ROI and enhance demand generation
- Executed influencer, affiliate, and social media programs on Meta, Instagram, and TikTok to increase brand visibility
- Implemented HubSpot CRM, establishing standardized forecasting, pipeline management, and reporting
- Led inventory planning, customer service workflows, warranty programs, and operational SOPs
- Produced monthly performance reports for Executive Board, highlighting actionable insights for growth
- Represented brand at national trade shows and industry events (ABCA, NFCA, PAGT, AEM)
Owner / Principal Consultant
The Method Consulting LLC
Irvine, California
01.2012 - Current
- Provided executive-level sales, marketing, and operational leadership for consumer brands:
- Strike Visuals - Sales Consultant; generated $2.5M in new revenue
- Aluminati Skateboards - Acting GM; scaled revenue from $750K to $1.7M
- 2Thrive Media - Acting GM; marketing and large-format print operations
- Rossignol Skis - Project Manager; $800K national resort campaign
- Currie Technologies - Project Manager; North American e-bike roadshow
- Developed targeted consulting strategies addressing specific client needs to enhance project outcomes.
- Managed project timelines and deliverables across multiple consulting engagements, ensuring timely execution and client satisfaction.
Regional Sales Manager / Key Accounts Manager
Bluepoint Fasteners Inc.
01.2021 - 01.2023
- Achieved 15% year-over-year growth through territory expansion and key account penetration
- Managed enterprise retail and distribution accounts including Home Depot, Lowe's, Grainger, White Cap, FBM, Builders FirstSource, ensuring high-level customer satisfaction and retention
- Generated $2.8M in annual revenue for Western Region, contributing to overall business growth
- Led and developed 7 territory sales representatives across multi-state region
- Negotiated national and regional wholesale agreements, enhancing product availability and market reach
- Partnered cross-functionally with operations and product teams to support warranty programs and customer retention
Business Development Manager
BrightView Landscape Inc.
01.2019 - 01.2021
- Led business development and estimating for large-scale commercial construction projects
- Closed over $500M in total project value, including:
- SoFi Stadium ($400M)
- SDSU Snapdragon Stadium ($50M)
- San Diego Embarcadero ($25M)
- Negotiated contracts, establishing long-term maintenance agreements that ensured project sustainability and client satisfaction
- Provided executive-level estimating and blueprint analysis, overseeing post-build performance to enhance project outcomes and client relations
Western Regional Business Development
Oakley Inc.
01.2006 - 01.2012
- Received three promotions due to dedication and results-driven approach
- Oversaw management of $13M Western territory within Luxottica retail channel, driving sales and market presence
- Served as liaison during Luxottica-Oakley integration, facilitating collaboration and alignment between teams
- Developed and executed retail strategy, enhancing brand storytelling and expanding sport-to-luxury channel
- Contributed to Olympic Marketing Teams (Vancouver 2010, London 2012)
- Supported national sales training, warranty development, and content initiatives
Professional Skier
01.2001 - 01.2006
- Sponsored athlete; Freeski World Tour competitor; PSIA Level II Instructor
Education
Bachelor of Arts - Business Communications
Southern New Hampshire University
Skills
- Go-to-market strategy
- Revenue growth strategy
- Sales forecasting
- Customer retention strategies
- Market analysis
- CRM strategy
- Lead generation
- Business development
- New business development
- Sales pipeline management
- Key account management
- Channel management
- Budget management
- Profit maximization
- Data analytics
- CRM software proficiency
- Data-driven decision making
- Strategic planning
- Effective leadership
- Team development
- Cross-functional collaboration
- Data analytics
Leadership And Strategic Expertise
- Revenue Growth & Go-To-Market Strategy
- National Sales Team Leadership
- Sales & Marketing Alignment
- P&L & Budget Ownership
- Retail, Distribution & Enterprise Accounts
- CRM Implementation & Forecasting
- Brand Positioning & Market Expansion
- Executive & Board-Level Reporting
- Contract Negotiation & Key Accounts
- Process Optimization & SOP Development
Timeline
Director of Sales & Marketing
Core Technology USA Inc.
01.2023 - Current
Regional Sales Manager / Key Accounts Manager
Bluepoint Fasteners Inc.
01.2021 - 01.2023
Business Development Manager
BrightView Landscape Inc.
01.2019 - 01.2021
Owner / Principal Consultant
The Method Consulting LLC
01.2012 - Current
Western Regional Business Development
Oakley Inc.
01.2006 - 01.2012
Professional Skier
01.2001 - 01.2006
Bachelor of Arts - Business Communications
Southern New Hampshire University