Travis Zumwalt
Seattle
Summary
PR professional with my most recent experience being in a Sales and Marketing role. Experience in employer branding. Skilled in managing multiple projects, identifying media trends, and crafting newsworthy stories. A team player with strong communication skills paired with an outgoing personality. Passionate about learning, teaching, and discovering new brands and trends.
Overview
3
3
years of professional experience
Work History
Sales And Marketing Representative
XcoloredUSA
11.2024 - 03.2025
- Developed graphics for promotional ads, leading to a 40% rise in sales during Black Friday by creating visually appealing and targeted content.
- Led sales efforts, generating 30% of company revenue in the final month of my internship before becoming full-time.
- Managed logistics to feature XcoloredUSA at a photo booth expo, leveraging cross-marketing opportunities.
Sports beat reporter
The Front, WWU Student Newspaper
04.2022 - 12.2023
- Achieved industry recognition for exceptional reporting, evidenced by awards, by producing engaging content that pushed the boundaries of traditional sports reporting.
- Launched the first documentary series on the Western Front Online YouTube account, significantly enhancing brand visibility and audience engagement through innovative multimedia storytelling.
- Demonstrated expertise in video production and editing, contributing to the development of compelling visual content that resonated with a diverse audience.
Social Media Marketing Specialist
Bellingham Bells
06.2023 - 08.2023
- Amplified brand presence and generated high-quality leads, directly contributing to a 20% increase in conversion rates by executing targeted social media campaigns and crafting buyer personas.
- Elevated online user engagement by 15%, as measured by likes, shares, and comments, by developing and sharing content tailored to resonate with target audiences across multiple platforms.
- Enhanced sponsor visibility and engagement through strategic live in-game moments on Instagram.
Education
Bachelor - Journalism, Public Relations
Western Washington University
Skills
- AP style expert
- Public Relations Strategies
- Adobe InDesign
- Adobe Premiere Pro
- Graphic Design
Timeline
Sales And Marketing Representative
XcoloredUSA
11.2024 - 03.2025
Social Media Marketing Specialist
Bellingham Bells
06.2023 - 08.2023
Sports beat reporter
The Front, WWU Student Newspaper
04.2022 - 12.2023
Bachelor - Journalism, Public Relations
Western Washington University