Dionne Mance
Troy
Summary
Professional and prepared marketing expert with strong background in event planning and execution. Known for driving impactful campaigns through strategic planning, creative problem-solving, and effective communication. Valued team collaborator who adapts to changing needs and consistently delivers measurable results. Skilled in project management, vendor coordination, and audience engagement strategies.
Overview
12
12
years of professional experience
Work History
Event Marketing Specialist
Dassault Systèmes
02.2023 - Current
- Spearheaded the planning and execution of high-impact events across the DELMIA marketing calendar, including the Community Summit, User Day, User Champion Workshop, third-party trade shows, and executive-level Factory Showcase presentations.
- Managed all event logistics—from venue coordination and speaker alignment to timelines and deliverables—ensuring seamless execution and brand consistency.
- Collaborated with internal teams and the in-house agency to create event landing pages and promotional content, highlighting DELMIA’s presence and driving engagement through email, web, and social channels.
- Hosted and coordinated live webinar segments, overseeing the full cycle from pre-event planning, agenda development, and speaker preparation to technical support during the broadcast and follow-up communications.
- Led internal and external communications through DELMIA Communities, maintained detailed tracking via marketing dashboards, and ensured lead capture and upload into Adobe Campaign and Salesforce.
- Supported customer advocacy efforts by managing logistics for on-site video testimonials and coordinating remote recordings for podcast initiatives.
- Regularly contributed event performance insights and post-show summaries to DELMIA leadership, supporting strategic planning and team alignment.
Event Manager
Havas (Ten35): Client - Beam Suntory
04.2019 - 01.2023
- Increased brand awareness through event marketing, demonstrations and brand promotion.
- Set up and broke down promotional materials and talked to potential consumers for successful promotional events.
- Developed innovative marketing campaigns based on key objectives.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Staff and Schedule brand ambassadors client brand events and promotion.
- Coordinated catering services and planned menus to compliment event theme and selected musical or guest speaker entertainment
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Produced and Managed over 600 activations and Special Events per year with client Beam Suntory.
- Oversaw preparation and management of event budgets to deliver at or below projected costs
Event Manager
La Casa Cigar Lounge
03.2013 - 07.2022
- Responsible for coordinating event entertainment, venue, seating, dining, and guest lists
- Strategize plans to increase bar revenue through innovative promotional concepts, specialty drinks and customer-focused events.
- Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
- Created effective employee schedules maintaining coverage at peak times and minimizing labor costs.
- Liaised with marketing and PR colleagues to promote special events in social calendars
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures
Education Assistant
Educational Staff Resources, Paraprofessional
09.2014 - 06.2017
- Assisted the instructor with building child specific strategies and action plans
- Assisted with planning support services within the classroom schedule
- Strengthened student skills in collaboration with special education staff and school psychologists
- Maintained inclusive learning environment to enable students to gain maximum benefit from lessons
- Participated in professional development opportunities and attended in-services and seminars
Education
Bachelor of Science - Mass Communications, Public Relations
Alabama State University
Montgomery, ALSkills
- Verbal and Written Communication
- Marketing Strategies
- Attention to Detail
- Decision Making/Problem Solving
- Social media strategy
- Team collaboration
- Problem solving
- Event execution
- Work Planning and Prioritization
- Performance Monitoring
- Microsoft proficient
- Calendar Management
- Negotiation skills
- Brand management
- Multitasking
- Sales strategy
Timeline
Event Marketing Specialist
Dassault Systèmes
02.2023 - Current
Event Manager
Havas (Ten35): Client - Beam Suntory
04.2019 - 01.2023
Education Assistant
Educational Staff Resources, Paraprofessional
09.2014 - 06.2017
Event Manager
La Casa Cigar Lounge
03.2013 - 07.2022
Bachelor of Science - Mass Communications, Public Relations
Alabama State University
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