Tremayne Cates
Baton Rouge,LA
Summary
Dynamic marketing and sales professional with over 24 years of proven success in driving domestic and international growth within the cement, aggregate, and construction sectors. Expertise spans various segments, including paving, mining, oil and gas, as well as industrial and heavy civil construction. Demonstrated ability to enhance market share through innovative selling strategies, effective project management, and strong key account relationships. Skilled in salary and hourly management, with a proven track record in supervising both professional and administrative teams to achieve organizational objectives.
Overview
2026
2026
years of professional experience
Work History
Sales Manager II, River Aggregates
Amrize Building Materials
06.2025 - Current
Territory Manager, River Aggregates
Holcim US
04.2012 - 05.2025
- Sales professional leading a market with annual revenue of $32.14M. Responsibilities include, reestablishment of Holcim in the Baton Rouge market, grow market share, vertical integration coordination, assistance with strategic framework and daily construction operations.
- Manage direct barge sales for Southern Louisiana and East Texas Markets including fixed ready mix and asphalt plants as well as large Mega Projects.
- Increased distribution depot sales 75% from 200k tons to 350k tons annually.
Distribution Yard Manager, River Aggregates
Holcim US
2019 - 2021
- Manage the day to day operations for the Southern Louisiana distribution yards.
- Led and completed a successful audit on Louisiana facilities.
Area Sales Manager, Cement
Lafarge North America
08.2008 - 03.2012
- Sales Executive responsible for leading and managing a district sales team with gross revenue upwards of $80 Million. Provide leadership using district marketing plan and strategy. Support sales efforts of construction materials with pricing, contract negotiation, distribution and accounts receivable.
- Increased revenue 6% through maintained market share and price position improvement resulting in $5 Million cash on investment enhancement.
- Led to completion various multi-million dollar projects including a Northern Manitoba Hydro Dam with total revenue of $5 Million and cash on investment of $1.5 Million.
- Successfully negotiated multi-year mining industry supply contract resulting in revenue of $21 Million.
- Implemented a credit collection policy which produced a 50% reduction in days outstanding past due balances resulting in annual savings of $130,000.
Territory Sales Manager, Cement
Lafarge North America
06.2001 - 07.2008
- Account Manager maintaining responsibility for market share and sales of cementitious products in the Indiana market with gross revenue of $25 Million.
- Successfully introduced new construction material into the Indiana market bringing an additional $3 Million in gross revenue.
- Received Lafarge North America Creativity Award, for best territory marketing plan.
- Developed market shipping reports used by national sales team to track daily customer shipments.
- Increased forecast accuracy by 10% by embracing demand management forecasting tool. Championed the business unit efforts for conversion to new forecasting tool.
- Developed key customer relationships increasing revenue by $500,000.
Education
Bachelor of Science - Sociology
Eastern Michigan University
Ypsilanti, MISkills
- Market growth
- Margin improvement
- Sales strategy development
- Market analysis
- Revenue growth
- Key Account Relationships
- Presentation and negotiation skills
Affiliations
- Louisiana Associated Builders & Contractors
- Louisiana Concrete Association
- Louisiana Asphalt Pavement Association
- Safety Leadership Team, River Aggregates
- Manitoba Ready Mix Concrete Association, Board of Directors
- Western Canada Diversity Council
- Indiana Ready Mix Concrete Association, Chairman
- Lafarge North American Sales Council, Great Lakes Representative
Timeline
Sales Manager II, River Aggregates
Amrize Building Materials
06.2025 - Current
Territory Manager, River Aggregates
Holcim US
04.2012 - 05.2025
Area Sales Manager, Cement
Lafarge North America
08.2008 - 03.2012
Territory Sales Manager, Cement
Lafarge North America
06.2001 - 07.2008
Distribution Yard Manager, River Aggregates
Holcim US
2019 - 2021
Bachelor of Science - Sociology
Eastern Michigan University
Awards
Lafarge North America Creativity Award, best marketing plan.
PROFESSIONAL DEVELOPMENT
- Sandler Bronze Certification Baton Rouge, Louisiana
- Lafarge University Drive Program, Potomac, Maryland
- Queens University Leadership Program, Kingston, Ontario