TRENDA ASHBURN
Cheyenne,WY
Summary
Forward-thinking Communications Director with 15 years crafting marketing strategies, implementing campaigns and measuring results. Skilled in content creation, public relations, and digital marketing. Known for adaptability and delivering results in dynamic environments. Recognized for strong leadership, effective communication, and strategic planning.
Overview
2023
2023
years of professional experience
1
1
Certification
Work History
Executive Assistant/Communications Project Manager
DISH Network/EchoStar/
Cheyenne, WY
2023 - 2025
- Oversaw comprehensive in-house multimedia production to enhance brand visibility.
- Designed and executed multimedia content strategies for online platforms and social media, aimed at maximizing public outreach effectiveness.
- Partner with personnel to produce internal training and educational videos that enhance operational clarity and staff development
- Managed end-to-end story development, including conceptualization, interview coordination, scriptwriting, and packaging for optimal presentation on streaming platforms.
- Executed still photography to produce compelling visuals for agency documentation and marketing materials.
- Support public engagement by handling incoming calls ensuring responsive and professional communication
- Conducted thorough post-production editing, optimizing footage for quality and consistency across projects.
- Analyzed viewer feedback and performance metrics to refine content strategy and improve future productions.
- Managed executive calendars, ensuring optimal scheduling and prioritization of appointments.
- Organized high-profile events, coordinating logistics and resources to ensure seamless execution.
- Processed travel expenses and reimbursements using Concur for executive team and senior management group.
- Acted as a liaison between departments to enhance interdepartmental communication.
- Prepared comprehensive reports and presentations, enhancing decision-making processes for leadership.
- Implemented office procedures that improved workflow efficiency and reduced operational delays.
Dir., Communications, Publications, Digital Media
Wyoming Stock Growers Association – Non-Profit Agency
Cheyenne, WY
2021 - 2023
- Oversee budgeting, timeline development, stakeholder communication, and creative quality control across all multimedia initiatives
- Direct collaboration to produce brand-aligned assets that support WSGAs content strategy and public engagement objectives
- Ensure consistent branding, accessibility, and archival integrity of multimedia content across platforms and departments
- Developed strategic initiatives to enhance member engagement and support advocacy efforts
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Apply deep knowledge of communication production principles—including pre-production planning, script development, visual composition, and post-production editing—to deliver impactful multimedia products
- Self-motivated, with a strong sense of personal responsibility.
Facilities Coordinator
CBRE/Microsoft
Cheyenne, WY
2016 - 2018
- Coordinated facilities management activities to ensure operational efficiency and workplace safety.
- Assisted in budget tracking and resource allocation for facility-related projects.
- Supported scheduling and logistics for maintenance and repair services across multiple sites.
- Implemented process improvements to enhance service delivery and client satisfaction.
- Analyzed feedback from stakeholders to identify opportunities for facility enhancements and upgrades.
- Communicated with general managers and facility teams regarding upcoming repairs and projects.
- Directed vendors, facilities staff, and service providers as required to create efficient and non-disruptive work environment.
Multimedia Communications Leader – Public Affairs
Encore Green Environmental – Non-Profit Agency
Cheyenne, WY
01.2021 - 01.2023
- Managed production of various video projects focused on advancing public education regarding water recycling
- Produced engaging public information and educational videos for streaming platforms
- Drive pre-production planning including storyboarding, scriptwriting, scheduling, and stakeholder coordination
- Apply advanced audio recording and mixing principles to ensure professional sound quality across all media assets
- Operate and maintain various video camera equipment, applying expert shooting techniques and lighting setups to optimize visual impact
- Capture still photography to support agency documentation, promotional campaigns, and visual storytelling
- Coordinated and executed multiple projects concurrently, balancing tight deadlines with a commitment to creative quality and technical detail
- Produced innovative digital content tailored for social media channels, enhancing overall brand recognition
- Created and maintained editorial calendars to ensure consistent content delivery across channels
Digital Communications/Public Affairs Coordinator
Peak Wellness Center
Cheyenne, WY
01.2018 - 01.2021
- Coordinated logistics for internal and external communication planning sessions, including scheduling, documentation, site setup, and technical support for facility-hosted productions
- Managed documentation for digital communications-related expenses, purchase requisitions, and operational budgets tied to content development and service delivery
- Collaborated with customers, contractors, community partners, and industry stakeholders during meetings to ensure alignment on project timelines and messaging objectives
- Coordinated community outreach programs to enhance public awareness of wellness services
- Managed social media channels, increasing engagement with target audiences through informative content.
- Streamlined internal processes for information dissemination, improving efficiency in public communications.
Education
Associates of Arts - Retail Merchandising/Marketing
Casper College
Associates of Science - Communications/Journalism
Casper College
Bachelor of Science Studies - Television Production
Arizona State University
Bachelor of Science - Social Sciences
University of Wyoming
Skills
- Project Management
- Video Production
- Social Media
- Community/Media Relations
- Public Relations/Affairs
- Photography
- Radio/Audio Production
- Advertising/Marketing
- Copywriting
- Digital Marketing
- Branding
- Print Layout
- Executive office management
- Information confidentiality
- Database management
- Document preparation
- Project management
- Business administration
- Strategic planning
- Policy enforcement
- Social media
- Administrative support specialist
- Microsoft office
- Problem-solving
- Team coordination
Certification
- OSHA 10
- TIPS
- Interviewer (DISH)
Timeline
Multimedia Communications Leader – Public Affairs
Encore Green Environmental – Non-Profit Agency
01.2021 - 01.2023
Digital Communications/Public Affairs Coordinator
Peak Wellness Center
01.2018 - 01.2021
Associates of Science - Communications/Journalism
Casper College
Bachelor of Science Studies - Television Production
Arizona State University
Bachelor of Science - Social Sciences
University of Wyoming
Associates of Arts - Retail Merchandising/Marketing
Casper College
Executive Assistant/Communications Project Manager
DISH Network/EchoStar/
2023 - 2025
Dir., Communications, Publications, Digital Media
Wyoming Stock Growers Association – Non-Profit Agency
2021 - 2023
Facilities Coordinator
CBRE/Microsoft
2016 - 2018
OTHER
- Photographer - Wyoming Freelance Photography
- Editor/Photographer - One More From the Road (Digital Magazine) - Squarespace
- Clients include: Cowboy Skills, Gary Sinise Foundation, Eric Church
AWARDS
Telly Award – EchoStar IV Launch, Telly Award – DISH Year in Review, Communicator Award – EchoStar IV Launch, Best Copywriter – Wyoming Association of Broadcasters