Trevor Simpson
Communication & Collaboration / Sales & Merchandising
Essexville,MI
Summary
Detail-oriented Marketing Coordinator with experience in supporting and executing marketing programs. Conducted drive-alongs to assess team performance and ensured marketing materials were up-to-date. Researched geographic areas to optimize service utilization and analyzed marketing data alongside the clinical director to facilitate effective strategy implementation.
Overview
1
1
Language
1
1
Certification
23
23
years of professional experience
Work History
Mail Carrier
Post Office USPS
01.2023 - 03.2025
- Delivery package Driver, making sure to follow protocol with driving two ton trucks. Scanning merchandise securing proper placement for location for customers mail. Other duties included collections driving two ton trucks picking up shipments from different locations Federal government buildings courthouse, Best Buy, Office Depot,Ace Hardware. Collect all the mail from government mailboxes all over town. Unload all the two ton trucks at the end of the day, 6 days a week, 9 to 10 hours a day.
- Oversaw stock levels of office supplies to ensure availability of office supplies related to mailing operations, restocking when necessary
- Processed outgoing mail by weighing, stamping, and labeling packages and envelopes
- Operated postage meter machines to affix correct postage on outgoing mail items
- Maintained precise records of incoming and outgoing mail using computerized tracking systems to ensure accuracy and accountability.
- Processed outgoing mail by weighing, stamping, and labeling packages and envelopes to ensure proper delivery and compliance with mailing standards.
- Managed inventory of office supplies related to mailing operations, restocking when necessary
Banquet Captain
DoubleTree by Hilton
07.2019 - 10.2022
- Responsible for overseeing operations, helping guest with their Events and request. Working alongside sales team preparing events to make sure we met all clients' expectations. Setting up AV systems/ setting up banquet rooms and tear downs. Setting up bar for bartenders. Making sure to meet deadlines. Working with our chef going over menus for parties and timelines. Setting up bartenders with their bars and cash drawers. Running the end of the night reports. Submitting emails to upper management. Working with clients and their request on events. Designing floor plans and staffing events. At the end of the months I was in charge of upcoming inventory and ordering for events.
- Executed corporate events including conferences, seminars, and team-building activities, ensuring seamless execution and client satisfaction.
- Coordinated logistics for board meetings, selecting venues, arranging catering and audiovisual setups, ensuring all details aligned with client requirements.
- Increased efficiency through effective coordination of multiple projects simultaneously
- Served as point-of-contact for clients/customers/vendors resolving inquiries promptly
- Functioned as the key liaison for clients, customers, and vendors, addressing inquiries quickly.
- Coordinated executive's daily schedule, optimizing time allocation for maximum productivity
- Performed research tasks such as gathering data or compiling reports to support decision-making processes
Director of Operations and Business Development
American Home Care & Hospice
01.2013 - 05.2019
- Develop and implement business strategies, goals, and policies to drive growth and operational efficiency.
- Supervised daily operations across manufacturing, purchasing, logistics, and sales, ensuring alignment with strategic goals.
- Lead cross-functional teams, manage department heads, and foster a culture of performance and accountability.
- Monitor revenue margins, operating expenses, and budgets in collaboration with the CFO to ensure profitability.
- Identify inefficiencies and implement process improvements using methodologies like Lean or Six Sigma.
- Managed relationships with external vendors and service providers, optimizing quality and cost-effectiveness.
- Ensure regulatory compliance and assess operational risks to safeguard business continuity.
- Work with HR to develop job descriptions, oversee hiring and training, and implement evaluation systems.
- Analyzed operational data and KPIs to evaluate performance, informing strategic decisions and operational adjustments. .
- Participate in corporate growth activities such as acquisitions, new market entry, and product launches.
- Oversaw all aspects of operations for a multi-location organization, including budgeting, staffing, and performance management
- Implemented strategic initiatives to improve operational efficiency and reduce costs, resulting in 100 % increase in profitability
- Led cross-functional teams to develop and implement standard operating procedures (SOPs) to ensure consistency and quality across all locations
- Managed vendor relationships and negotiated contracts to optimize pricing and service levels
- Collaborated with sales team to forecast demand accurately, leading to improved inventory planning and reduced carrying costs
- Managed the recruitment, onboarding, training, and development of staff members at multiple locations
- Improved customer satisfaction ratings by implementing customer feedback surveys and addressing areas for improvement
- Implemented lean manufacturing principles to improve efficiency and reduce waste in production processes
- Developed and implemented employee training programs to enhance skills and knowledge within the organization
- Managed capital expenditure projects, ensuring on-time completion and adherence to budget constraints
- Established key performance metrics for each department, tracking progress towards operational goals
Director of Marketing
Southern Care Hospice
07.2010 - 12.2013
- A Hospice Director of Marketing leads strategic efforts to promote hospice services, build community relationships, and drive patient referrals. This role blends healthcare knowledge with marketing expertise to support compassionate end-of-life care.
- Develop and execute marketing strategies aligned with the hospice’s mission and goals.
- Identify target audiences including healthcare providers, patients, families, and community partners.
- Represent the hospice at community events, health fairs, and professional gatherings.
- Cultivated and strengthened relationships with referral sources including hospitals, clinics, and senior care facilities to enhance patient referrals.
- Oversee creation of marketing materials that reflect the hospice’s values and services.
- Coordinate advertising efforts including print, radio, and direct mail.
- Supervise marketing staff and collaborate with fundraising, clinical, and administrative teams.
- Analyzed marketing performance metrics to refine strategies, improving overall campaign effectiveness.
- Monitor referral trends and patient intake to evaluate campaign effectiveness.
- Experience: 3-5 years in healthcare marketing, preferably in hospice and palliative care.
- Skills:
- Strong interpersonal and communication abilities.
- Knowledge of HIPAA and healthcare compliance.
- Proficiency in marketing software and CRM tools.
- Hospice care is deeply personal and emotionally sensitive. A Director of Marketing in this field must not only promote services but also educate the public, reduce stigma, and ensure families feel the support during this difficult times. The role is both strategic and empathetic—requiring a heart for service and a mind for growth.
- Developed and executed comprehensive marketing strategies that enhanced brand awareness, expanded customer acquisition, and contributed to revenue growth.
- Led a team of 12 marketing professionals in the successful implementation of integrated marketing campaigns across multiple channels
- Managed a multi-million dollar marketing budget, allocating resources effectively to maximize ROI and achieve business objectives
- Analyzed market trends, consumer insights, and competitor activities to identify new opportunities for growth and innovation
- Implemented data-driven decision-making processes to optimize campaign performance and improve targeting accuracy
- Collaborated with cross-functional teams including sales, product development, and finance to align marketing initiatives with overall business goals
- Created compelling messaging and positioning statements that effectively communicated the value proposition of products or services
- Oversaw the development of creative assets such as advertisements, brochures, websites, videos, social media content etc
Manager
Cottonwood Financial
04.2002 - 06.2007
- Helping a family plan for their children’s college funds, or empowering business or community leaders to access the resources they need to launch their next big ideas. The possibilities to achieve their goals.
- Acknowledged in strong commitment, dedication, and experience in the financial profession.
- Focused on building long-term personal relationships with clients.
- Demonstrated commitment and dedication in the financial profession.
Education
Bachelor's degree - Business Management
Wayne State University
Detroit, MI05-1990
Skills
- Package logistics management
- Operations team coordination
- Client relations
- Customer account management
- Building client relationships
- Strategic account oversight
- Relationship management expertise
- Customer relationship management
- Efficiency optimization
- Enhanced operational productivity
- Operational efficiency enhancement
- Excel proficiency in data analysis
- Collaborative teamwork
- Project coordination
- Stakeholder relationship management
- Organizational strategy development
- Efficiency in operational strategies
- Experienced with CRM tools
- Enterprise resource planning expertise
- Skilled in utilizing database applications
- Budget oversight
- Lead performance assessment
Certification
- Driver's License
- Non-CDL Class C
- BLS Certification
- Bartender License
- ServSafe
- TABC Certified
Additional Information
Authorized to work in the US for any employer
Personal Information
- Driving License: Driver's License; Non-CDL Class C
- Work Permit: Authorized to work in the US for any employer
Languages
English
Timeline
Mail Carrier
Post Office USPS
01.2023 - 03.2025
Banquet Captain
DoubleTree by Hilton
07.2019 - 10.2022
Director of Operations and Business Development
American Home Care & Hospice
01.2013 - 05.2019
Director of Marketing
Southern Care Hospice
07.2010 - 12.2013
Manager
Cottonwood Financial
04.2002 - 06.2007
Bachelor's degree - Business Management
Wayne State University