Tricia Coyne
Event Planner
Doylestown,PA
Summary
Talented Business Development & Event Management Professional with 20+ years of experience driving new business, planning, developing and executing events and initiatives to achieve maximum potential. Creative and highly strategic with excellent leadership and client relations abilities. Professional and outgoing with success in building relationships and attracting new clients.
Overview
20
20
years of professional experience
Work History
Founder
Meetinghouse Social
Doylestown, PA
06.2019 - Current
- Schedule and attend pre-event meetings with clients to discuss event details and objectives.
- Assist in the preparation of budgets and monitor expenses throughout the duration of events.
- Develop detailed event plans and timelines to ensure successful execution of events.
- Coordinate and manage vendors, ensuring all vendor requirements are met in a timely fashion.
- Review invoices from vendors promptly upon receipt and process payments accordingly.
- Hire, train and supervise support staff required for events.
- Lead site walk-through and meetings prior to event to go over checklists and delegate assignments to staff.
- Develop diagrams and floor plans with event setup requirements.
Residential Market Representative
Cambria
Doylestown, Pennsylvania
12.2019 - 05.2022
- Develop, promote, and grow sales of Cambria throughout assigned territory to reach sales objectives and goals
- Planned and executed sales and marketing events with kitchen and bath dealers, interior designers, builders, architects, developers and stone fabricators to influence and drive sales
- Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
- Delivered product knowledge presentations to business partners and key influencers on Cambria’s competitive advantages
- Provided support in developing marketing campaigns and promotions
- Maintained involvement in industry associations such as the National Kitchen and Bath Association and South NJ Builders Association to network and drive sales
Account Manager
New Balance Athletics, Inc.
Charlotte, North Carolina
07.2015 - 11.2019
- Recruited to optimize sales of footwear, apparel, and accessories to retail stores in five states
- Prepared and delivered high impact sales and product presentations to key decision makers in alignment with New Balance sales and brand strategies
- Executed go-to-market campaigns and promotional events, optimized product placement, and trained sales associates
- Analyzed weekly sales and financial data of department store chain and high volume accounts, reporting results to executive management.
Senior Director
The Charlotte Destination Group
Charlotte, North Carolina
07.2012 - 07.2015
- Recruited to manage all business operations and identify & seize opportunities with new businesses in diverse channels
- Developed and executed strategy to grow the company by successfully targeting new market segments; developed customized programs that exceeded client goals and expectations while managing budget constraints
- Successfully designed, presented, and won contracts to plan and execute events for the 2012 Democratic National Convention, Charlotte Knights AAA Baseball team, The International City and County Managers Association, Publix, Cost Plus World Market, Coors Light, NASCAR Hall of Fame, DuPont, Met Life Board of Directors, and many others community events.
- Performed destination management services for conventions and visiting associations, and planned & executed turn key events from start to finish with local businesses; managed budgets, sourcing, and contracting
- Collaborated with clients to thoroughly understand messaging and goals of each event in order to create unique and memorable experiences for their attendees
- Managed teams of up to 250 contract employees and third-party vendors to plan, staff, execute, and manage all facets of multi-dimensional meetings and events with up to 10,000 attendees
- Managed multiple projects simultaneously while ensuring deadlines were met.
Travel Director
Fusion Marketing
Charlotte, North Carolina
04.2004 - 07.2012
- Recruited to execute corporate and experiential marketing events for high-profile global clients
- Provided on-site management of events with up to 5,000 attendees; collaborated with convention services managers, production companies, and third-party vendor partners to deliver exceptional events and ensure overall client satisfaction
- Led, trained, and motivated teams of up to 25 event professionals on registration, hospitality desk, food and beverage functions, meeting facilitation, transportation management, VIP events, and off-site excursions
- Managed agendas and needs of C-level executives, board members, key note speakers, and celebrity guest entertainers
- Made and communicated critical decisions consistently with leadership, integrity, quality, urgency, and teamwork.
Education
Bachelor of Science in Marketing -
Rochester Institute of Technology
Skills
- Account Management
- Project Management
- New Business Development
- Event Planning & Execution
- Experiential Marketing Execution
- Team Leadership
- Problem Resolution
- Negotiation
- Budget Management
- Vendor Relations
- Analytics
- Microsoft Office Suite
- Salesforcecom
Timeline
Residential Market Representative
Cambria
12.2019 - 05.2022
Founder
Meetinghouse Social
06.2019 - Current
Account Manager
New Balance Athletics, Inc.
07.2015 - 11.2019
Senior Director
The Charlotte Destination Group
07.2012 - 07.2015
Travel Director
Fusion Marketing
04.2004 - 07.2012
Bachelor of Science in Marketing -
Rochester Institute of Technology
Community Service
- Mecklenburg County Social Services - Guardian ad Litem (Since 2016)
- Charlotte Chamber of Commerce - Board of Advisors Member | Co-Chair, Annual Meeting Committee (2012 to 2015)
- Healthy Charlotte - Chairperson, Engagement Committee (2012 to 2015) | Member BLSJ | Member NKBA
References
References available upon request.
Community Service
- Mecklenburg County Social Services - Guardian ad Litem (Since 2016)
- Charlotte Chamber of Commerce - Board of Advisors Member | Co-Chair, Annual Meeting Committee (2012 to 2015)
- Healthy Charlotte - Chairperson, Engagement Committee (2012 to 2015) | Member BLSJ | Member NKBA
References
References available upon request.
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