Tricia Lewis
San Diego,CA
Summary
Dynamic professional with over 20 years of experience in the pharmaceutical and medical device industries, currently leading the Aesthetic Market Development Group. Expertise includes strategic marketing initiatives, rebranding, and market development, with a strong focus on understanding client needs to create tailored branding solutions that enhance market value. Proven track record includes significant roles at Elan Pharmaceuticals and Medtronic, driving successful marketing strategies for high-revenue products and pioneering first-to-market innovations. Adept at collaborating with key stakeholders and managing cross-functional teams to effectively launch and position brands in competitive landscapes.
Overview
25
25
years of professional experience
Work History
Founder
Aesthetic Market Development Group
08.2016 - Current
- Marketing and business development group, specializing in branding and market development, including social media optimization and customer acquisitions
- Lead strategic client engagements for pharmaceutical, aesthetics and digital health organizations
- Partnered with clients on market development opportunities, built and executed client acquisition and retention programs
- Developed and streamlined social media platforms for optimal client exposure
- Support marketing and sales teams with insights, KOL engagement and growth metrics
- Lead cross functional teams to develop software solutions for pharmaceutical and medical device tools
Principal Product Specialist – Critical Care, Continuous Glucose Monitoring Launch
Medtronic
08.2011 - 11.2014
- Drove marketing efforts to launch Sentrino, including definition of unique brand identity, collateral development, launch campaigns, promotions and sales force education
- Engaged cross-functional leadership including close collaboration with regional marketing, pricing, operations, managed markets, R&D, regulatory and sales to ensure launch success of a first to market monitoring tool in a soon to be crowded market segment
- Optimized marketing programs around given business objectives, market trends, and customer needs to drive market penetration and improve customer retention
- Managed sales collateral development, PR and advertising activities and communication of clinical data, competitive positioning and industry news
Product Manager/Associate Director, Marketing – Anti-Infective Hospital Brands
Elan Pharmaceuticals
03.2001 - 04.2010
- Unique marketing initiatives developed and pulled through in several therapeutic areas including oncology, surgery, pharmacy, pediatrics, emergency medicine and critical care
- Revitalized an old antibiotic therapy and averaged 8% sales increases year after year
- Collaborated with analytics team to closely monitor trends in the anti-infective market and aligned marketing strategies to capitalize on these rapidly fluctuating trends
- Aligned with the legal, regulatory and medical teams ensuring efficiency building programs and materials
- Cultivated relationships with advisors across all specialties and developed numerous thought leader programs
- Produced and delivered dynamic sales and marketing presentations
- Implemented novel cross training programs and sales force advisory panels to improve team communication and collaboration efforts
- Analyzed several business development initiatives prior to generics hitting the market
Education
MBA - Marketing
Keller Graduate School of Management
San DiegoBachelor of Science - Biology
University of California
San DiegoSkills
- Client interaction
- Product knowledge training
- Expertise in managing product launches
- Market-driven pricing analysis
- Industry trend evaluation
- Market positioning
- Excellent collaboration abilities
- Product lifecycle oversight
- Sales experience
Timeline
Founder
Aesthetic Market Development Group
08.2016 - Current
Principal Product Specialist – Critical Care, Continuous Glucose Monitoring Launch
Medtronic
08.2011 - 11.2014
Product Manager/Associate Director, Marketing – Anti-Infective Hospital Brands
Elan Pharmaceuticals
03.2001 - 04.2010
Bachelor of Science - Biology
University of California
MBA - Marketing
Keller Graduate School of Management
FIELD RELEVANT TRAINING
- DDMAC training workshop
- HMCCouncil Product Manager Development Program
- Rosenblatt-Klauber Group – System 100, The Marketing of Pharmaceuticals Products
- Rosenblatt-Klauber Group – System 400, Advanced Pharmaceutical Marketing Strategy