Tricia Singleton

• Conducted customer needs assessments with local business owners, marketing directors and local & regional advertising agencies.
• Created and presented new and updated multi-platform marketing campaigns to key decision makers.
• Prepared and collected advertising copy, digital images, videos, emails and other collateral for campaigns.
• Gathered insights during and after marketing campaigns to assess performance against goals.
• Developed new accounts by consistently prospecting new business openings, competitors and through various networking opportunities.
• Secured long-term accounts by providing excellent attention to detail, follow through service and new ideas as needed.
• Increased sales by adding new accounts as well as maximizing new product introductions.
• Collaborated with other departments (on-air staff, digital team, promotions and business departments) to carry out successful client campaigns and multiple community service initiatives.
• Maintained updated client info in corporate CRM database.

Outside Sales Representative for a full-service printing and marketing company.

• Responsible for maintaining a current customer list as well as establishing new accounts.
• Attended trade shows, chamber functions and conducted daily outside sales calls.
• Developed 30 new accounts in first year.

• Created a golf guide and participated in golf shows to book golf packages from Savannah to Jekyll Island, GA.
• Assisted convention and tour & travel groups with bookings to Savannah.

• Established the sales and marketing department for a 1,200 seat facility.
• Booked groups of 15 or more to purchase tickets to various shows including Broadway, ballet, musical, concerts and movies.
• Worked with hotels, local organizations and corporations as well as convention and tour & travel groups visiting Savannah.

• Established the sales and marketing department of the 107 room property as well as 5 other properties under same ownership.
• Established tour & travel, association, sports and reunion business to increase occupancy and average daily rate.