Trina Gaylord

• Support 50 Ford dealerships in the region with training on E-Commerce software/process training
• Host teach back sessions with peers to collaborate and share key learnings to streamline in-dealership E- Commerce software and delivery of EV vehicles
• Deliver and facilitate impactful In-dealership EV and Virtual Training courses for Ford.
• Model e sales and management teams; emphasizing hospitality and soft skills to improve consumer engagements, improve CSI scores, and increase guest retention.
• Train and present at national, regional and client sponsored consumer and employee events
• Coach Model e sales team on the delivery process using the E-Comm platform to increase market share.
• Drive brand sales and recognition through employing measurable productivity metrics

• I led a team of sales representatives to achieve record-breaking sales numbers.
• 2021 YOY Policy sales had a increase of 125%
• 2022 YOY Policy sales had a increase of 210%
• Oversaw day-to-day operations, ensuring a high level of efficiency and performance.
• Team Leadership: Provided leadership and guidance to a team of 100 Agents
• Regulatory Compliance: Interfaced with the Department of Insurance (DOI) to ensure compliance with industry regulations and standards
• Ensured that all business practices adhered to legal requirements.
• Collaborated with marketing department personnel to optimize strategic initiatives.
• Facilitated and delivered presentations for account-specific meetings and conference calls.
• Led sales planning, development and account management to grow existing accounts and establish new sales accounts.

• Contract Negotiation: Pursued and negotiated contracts for multiple full-time positions with specified time limits
• Leveraged outsourced talent to refine internal operations, implementing strategic measures aimed at increasing sales volumes and overall efficiency.
• High-Profile Client Conversion: Successfully converted high-profile organizations from prospects into closed business deals.
• Business Development Center Development: Developed business development centers within client organizations.
• Corporate Training: Served as a corporate trainer and sales process coach, imparting knowledge and skills to team members
• Facilitated training programs to enhance sales capabilities, including effective prospecting, closing techniques, and customer relationship management.
• Efficiency Improvement: Coached medium- to large-sized companies on processes to improve efficiencies and close operational gaps
• Worked to create smooth internal workflows and fostered an integrated team approach to sales, ensuring all departments worked cohesively toward common goals.
• Client Relationship Management: Instructed teams on client relationship management techniques, emphasizing the importance of maintaining strong client relationships
• Introduced associated systems to enhance client interactions and seamlessly integrate them into the sales process.
• Lead Conversion: Identified and trained business development center team members on the entire lead lifecycle, from initial contact to successful conversion.

• Sales Operations Ownership: Took full ownership of new and used product sales operations for multiple high-profile brands in eastern North Carolina, with a particular focus on internet channels
• Implemented strategies to enhance operational efficiency.
• Business Development Centers: Conceived and executed innovative business development centers with a primary focus on cold calling
• Created a structured approach to engage potential customers effectively.
• Team Building: Assembled a sales-focused, customer-centric team within the business development centers
• Handpicked team members with a passion for sales and a commitment to customer satisfaction.
• Training and Mentorship: Provided comprehensive training and mentorship to new team members
• Ensured their understanding of processes and seamless integration into the team
• Focused on enhancing employee satisfaction and encouraging long-term tenure with low turnover rates.
• CRM Implementation: Implemented and managed Customer Relationship Management (CRM) systems to streamline operations, enhance customer interactions, and track sales leads.
• Call Center Oversight: Held responsibility for the day-to-day operations of the call center, ensuring a consistent influx of qualified leads to fuel sales pipelines with new customers.
• Sales Volume Growth: Spearheaded initiatives that frequently led to doubling or tripling previous sales volumes, achieving up to a 125% increase in sales while maintaining exceptional customer service standards throughout the region.