Elizabeth Russell
Detroit,MI
Summary
Strategic-thinking marketing executive, with over 15 years of experience in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships. Robust background in directing and managing large-scale operations, consistently driving success through strategic planning and execution. Adept at implementing innovative solutions that enhance productivity and operational effectiveness. Known for fostering teamwork and adapting to evolving business needs, ensuring alignment with organizational goals.
Overview
15
15
years of professional experience
1
1
Certification
Work History
SENIOR MARKETING ACCOUNT PROGRAM MANAGER
Transcend Creative Group
10.2023 - Current
- Company Overview: Globally recognized automotive manufacturer
- Direct and oversee a team of 40+ marketing professionals, leading the development and execution of high-impact experiential marketing campaigns for a globally recognized automotive manufacturer, achieving a 25% increase in audience engagement
- Spearheaded benchmarking initiatives to assess marketing performance, resulting in a 15% improvement in campaign outcomes and optimizing lead generation processes
- Collaborated with cross-functional teams to design integrated marketing strategies that improved customer satisfaction scores by 30%, contributing to enhanced brand loyalty
- Implemented advanced marketing automation strategies using HubSpot and Salesforce, resulting in improved lead conversion rates and campaign efficiencies
- Conducted comprehensive campaign ROI analyses, providing executive stakeholders with actionable insights to drive strategic marketing decisions
- Globally recognized automotive manufacturer
DIRECTOR OF MARKETING & STRATEGIC OPERATIONS
Grand Valley State University Detroit Center
08.2020 - 09.2022
- Led a team of 60+ professionals, orchestrating strategic marketing and operational initiatives that increased audience engagement by 35% and secured over $3M in fundraising for key community programs
- Championed data-driven marketing strategies across multiple channels, enhancing facility utilization by 90% and fostering strong community relationships that expanded the organization's footprint
- Managed GVSU community art initiatives, Artprize, and local partnerships in Detroit cultivating art programs in Detroit area parks
SR. PROJECT MANAGER & COMMUNITY ENGAGEMENT SPECIALIST
Grand Valley State University Detroit Center
02.2016 - 07.2020
- Orchestrated cross-functional marketing initiatives that led to a 40% expansion in community outreach, directly contributing to audience retention and loyalty growth
- Administered a $5M budget, implementing cost-saving measures that reduced operational expenses by 8% while maintaining marketing quality and effectiveness
- Developed and executed a 5-year strategic plan that secured over $3M in fundraising and improved overall facility utilization
DIRECTOR STRATEGIC OPERATIONS & COMMUNITY RELATIONS
Kids Defense Project
05.2024 - Current
- Established and nurtured strategic partnerships with community organizations, government leaders, and business stakeholders, significantly enhancing brand visibility and community engagement efforts, leading to a 40% increase in program participation
- Directed the 'Keepin' Kids Safe Ice Cream Tour,' successfully educating over 1,500 children and distributing 1,200 safety kits, reinforcing the organization's commitment to child safety
- Managed comprehensive media relations strategies, elevating the organization's public profile and increasing positive media coverage through targeted campaigns
Education
Project Management Certification -
Grand Valley State University
Master of Science - Communications
Grand Valley State University
Bachelor of Science - Communication, And Psychology
Eastern Michigan University
Skills
- Go-to-Market & Market Expansion
- Market Research & Consumer Insight
- Strategic Brand Management
- Strategic Partnerships Relationship Management
- ROI Analysis & Budget Management
- Marketing Automation & CRM Expertise
- Business Development
- Account Management & Revenue Growth
- Brand Storytelling & Media Strategy
- Performance Metrics & KPI Tracking
- Customer Loyalty Programs & Retention Strategies
Accomplishments
- Successfully managed marketing teams of 40+ at Transcend and 60+ at Grand Valley, driving significant audience engagement and brand loyalty.
- Achieved 25% increase in revenue through innovative marketing initiatives and strategic audience retention strategies.
- Secured over $3M in funding through strategic partnerships and community engagement efforts, enhancing organizational outreach and impact.
- Drove 40% growth in community participation through targeted marketing campaigns and collaborations with local organizations.
Affiliations
- Greater Downtown Business Association (GDBA) Board Member
- She's A Genius Advisory Board Member
- Association for Women in Communication (AWC) Advisory Committee Member
- U Connect (University Connect) Board member-former
- Detroit Economic Club (DEC) Member
- Detroit Regional Chamber Member
Educationandprofessionaldevelopment
- Project Management Certification (CPM), Grand Valley State University
- Master of Science, Communications, Grand Valley State University
- Bachelor of Science, Communication, And Psychology, Eastern Michigan University
Keyskills
- Microsoft Project, MS Windows
- Smartsheet, SaaS
- Asana, Salesforce
Certification
Project Management (CPM, PMP)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
DIRECTOR STRATEGIC OPERATIONS & COMMUNITY RELATIONS
Kids Defense Project
05.2024 - Current
SENIOR MARKETING ACCOUNT PROGRAM MANAGER
Transcend Creative Group
10.2023 - Current
DIRECTOR OF MARKETING & STRATEGIC OPERATIONS
Grand Valley State University Detroit Center
08.2020 - 09.2022
SR. PROJECT MANAGER & COMMUNITY ENGAGEMENT SPECIALIST
Grand Valley State University Detroit Center
02.2016 - 07.2020
Master of Science - Communications
Grand Valley State University
Bachelor of Science - Communication, And Psychology
Eastern Michigan University
Project Management Certification -
Grand Valley State University
Similar Profiles
Trina GaylordTrina Gaylord
Software Implementation Specialist/Trainer at Ford - Transcend Creative GroupSoftware Implementation Specialist/Trainer at Ford - Transcend Creative Group
Tamel FrancisTamel Francis
Administrative Assistant at Transcend Financial GroupAdministrative Assistant at Transcend Financial Group
Aswini RAswini R
Administrative Executive at Transcend group of educational institutionAdministrative Executive at Transcend group of educational institution
Isaiah WhiteIsaiah White
Restaurant Manager at Chili's Bar and GrillRestaurant Manager at Chili's Bar and Grill
Basalat KhanBasalat Khan
Event Response Analyst at CyberforceQEvent Response Analyst at CyberforceQ