Trinity E. Davis
Puyallup,WA
Summary
Dynamic professional leader with extensive executive experience poised to drive transformative change within organizations. Proven track record in implementing strategic initiatives that enhance operational performance and efficiency. Recognized for fostering collaborative team environments and adapting seamlessly to evolving business landscapes while ensuring alignment with organizational goals. Committed to delivering impactful results through innovative solutions and a focus on continuous improvement.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Regional Leasing and Marketing Manager
SHAG/Independent Living Inc.
Tukwila, WA
02.2024 - Current
- Utilize Yardi, Real Page, Fortress, and CRM platforms to track prospect activity, manage leasing pipelines, and maintain accurate records.
- Train and mentor leasing consultants across 2–3 communities simultaneously, improving leasing performance and customer service delivery.
- Support leasing operations across multiple senior housing communities, focusing on occupancy growth, marketing performance, and resident satisfaction.
- Monitor and analyze leasing KPIs, traffic activity, and marketing performance to optimize leasing strategy and maximize occupancy.
- Ensure compliance with Fair Housing laws, lease agreements, and company policies.
- Develop and implement marketing initiatives, including online advertising, community outreach, and lead generation strategies.
- Build partnerships with local organizations to connect residents with housing resources and financial assistance programs.
- Assist in recruiting, interviewing, and onboarding leasing staff, ensuring strong team development and operational success.
- Analyzed market trends to identify opportunities for rental rate adjustments and promotional campaigns.
Senior Sales Leasing Consultant
Holland Residential
Sammamish, WA
02.2021 - 12.2023
- I specialized in resident relations, conflict resolution, and de-escalation, ensuring positive resident experiences and high retention.
- Managed the full leasing lifecycle, including prospect qualification, apartment tours, lease documentation, and move-in coordination.
- Maintained detailed records of prospect traffic, leasing activity, and marketing results through CRM and property management systems.
- Implemented advertising strategies, including daily digital listings and online marketing campaigns, to increase qualified leads.
- Coordinated with maintenance teams to ensure apartments were move-in ready and model units remained tour-ready.
- Consistently exceeded leasing and revenue targets through strong sales techniques and exceptional customer engagement.
- Trained new leasing staff (about 3-6 people at a time) on operational procedures and customer service best practices.
Education
High School Diploma/Some College -
Yelm High School
Yelm, WA06-2015
Skills
- Portfolio Performance & KPI Management
- Affordable & Senior Housing Exposure
- Client & Stakeholder Communication
- Team Leadership & Coaching
- Compliance (Fair Housing, Policy Adherence)
- Multi-Site Operations Support
- Leasing Strategy & Revenue Optimization
- CRM & Property Management Systems (Yardi, Real Page, Entrata/CRM)
- Marketing Strategy & Lead Generation
- Operating Reporting & Data Analysis
Accomplishments
- Top Performer Award DV3
- Brought in 2.5M in Annual Contract Value
- 30+ Five-Star Google Reviews
Certification
- [Fair Housing Certified], [Holland Residential Inc, SHAG/Independent Living Inc.] - [2021-2026]
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Regional Leasing and Marketing Manager
SHAG/Independent Living Inc.
02.2024 - Current
Senior Sales Leasing Consultant
Holland Residential
02.2021 - 12.2023
High School Diploma/Some College -
Yelm High School