Trisha Newcomb
Fullerton,CA
Summary
Dynamic strategic leader with over 20 years of experience managing teams, operations, and large-scale initiatives in fast-paced environments. Expertise in building high-performing teams, overseeing budgets, and executing strategic programs that deliver measurable outcomes. Recognized for strong cross-department collaboration and operational leadership while mentoring emerging professionals through structured team development and internship programs. Highly adaptable with a proven track record in project management, communications strategy, operational coordination, and stakeholder engagement.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Regional Marketing Director
Live Nation
Southern California Region
01.2018 - Current
- Lead regional marketing strategy and operations across venues in San Diego, Orange County, and Riverside County. Oversee team development, venue launches, and cross-department collaboration supporting regional growth and operational success.
- Led and developed a regional team of 18 marketing managers, coordinators, and specialists
- Facilitated launch strategy, staffing, and operational readiness for new venue opening, ensuring successful market entry
- Integrated two additional venues into the regional portfolio while building marketing teams and processes
- Recruited, hired, trained, and mentored marketing managers and coordinators across multiple venues
- Partnered closely with venue operations teams to ensure successful venue openings and ongoing operations
- Managed regional budgets, campaign planning, and performance analysis, directly contributing to revenue growth
- Cultivated relationships with local communities, partners, and stakeholders, enhancing regional engagement
Marketing Director
Live Nation
Orange County, CA
01.2015 - 01.2018
- Spearheaded marketing strategy development and campaign execution for venue programming
- Developed and executed marketing strategy and campaigns for concerts and venue programming.
- Directed advertising campaigns across digital, print, and traditional media platforms
- Collaborated with internal teams and external partners to increase audience engagement
- Aligned marketing initiatives with regional business objectives
- Assisted in managing marketing budgets and vendor relationships
Marketing Manager
AEG
Los Angeles, CA
01.2008 - 01.2012
- Played a key leadership role in the pre-opening launch of a new arena facility, contributing to marketing strategy, operational planning, and community engagement.
- Facilitated launch of new arena prior to facility completion, driving community interest and engagement
- Collaborated with corporate leadership, venue operations, and construction teams during development
- Developed marketing campaigns to establish brand awareness and drive early audience engagement
- Spearheaded press events, publicity initiatives, and community outreach, enhancing visibility and support for venue launch
- Established partnerships with local media outlets and community organizations, fostering collaborative promotional efforts
- Coordinated marketing initiatives between operations, leadership, and external partners
Artist Management & Tour Marketing Liaison
Agency Group
Beverly Hills, CA
01.2008 - 01.2011
- Partnered with artists, agents, and management teams to coordinate marketing strategies for national tours
- Supported national touring artists by coordinating and approving marketing strategies that enhanced visibility across multiple tour markets.
- Reviewed and approved venue marketing plans, ensuring alignment with overall tour marketing objectives.
- Acted as liaison between agency leadership, venue marketing teams, publicists, and record labels
- Coordinated communications among promoters, artists, and marketing teams to streamline information flow and execution.
- Managed distribution of press materials and promotional assets supporting tour campaigns
Promotions & Publicity Manager
Live Nation
Anaheim, CA
01.2001 - 01.2008
- Led venue marketing and publicity initiatives for House of Blues Anaheim, supporting concerts, restaurant operations, and Foundation Room programming.
- Directed publicity campaigns supporting concerts, touring artists, and venue programming
- Managed venue marketing initiatives, driving advertising strategy and promotional campaigns to enhance audience engagement
- Oversaw marketing for House of Blues restaurant operations and the Foundation Room
- Coordinated publicity efforts with artists, publicists, booking agents, and record labels to ensure cohesive messaging and maximize media coverage
- Managed advertising budgets and media placements across print, radio, and digital platforms
- Organized press events, artist appearances, and promotional activations to generate buzz and increase venue visibility
Education
Orange Coast College
Costa Mesa, CASkills
- Marketing strategy
- Digital marketing
- Marketing campaigns
- Marketing & Communications
- Project & Operations Management
- Project Planning & Execution
- Strategic planning
- Budget management
- Salesforce CRM
- Tableau Analytics
- Microsoft Office Suite
- Leadership & Management
- Team leadership
- Cross-Functional Collaboration
- Operational Management
- Brand management
- Effective communication
- Adaptability to change
Certification
- Management & Leadership, Certified Manager (CM)
- Marketing & Strategy, Google Ads Video Certification, Google Ads Display Certification, Facebook Blueprint Certification
- Business & Project Management, Google Project Management Certificate, Coursera Business Strategy Certificate, LinkedIn Project Management Foundations
- Safety & Medical, CPR Certification, EMT-100 Emergency Medical Care
Accomplishments
- Led and developed a regional marketing team of 18 professionals across multiple Southern California venues
- Supported the launch of a new venue and successfully integrated two additional venues into the regional portfolio
- Recruited, hired, and trained marketing managers and coordinators across multiple markets while maintaining regional operations
- Certified leader of the Live Nation Marketing Internship Program, recruiting and mentoring interns across the department
- Played a key role in the pre-opening launch of a new arena facility from construction through grand opening
- Directed multi-channel marketing campaigns across digital, SMS, website, and promotional platforms supporting venue programming
Timeline
Regional Marketing Director
Live Nation
01.2018 - Current
Marketing Director
Live Nation
01.2015 - 01.2018
Marketing Manager
AEG
01.2008 - 01.2012
Artist Management & Tour Marketing Liaison
Agency Group
01.2008 - 01.2011
Promotions & Publicity Manager
Live Nation
01.2001 - 01.2008
Orange Coast College