Trish Melanie Devera

Deliver premium client experiences for LAX travelers shopping duty-free Bulgari jewelry, timepieces, and handbags. Share expert product knowledge and brand heritage stories with new clients. Drive monthly KPI performance through customer engagement, conversion, upselling and multiple UPT, appointment scheduling, and VIP loyalty enrollment. Partner with Bulgari and fashion teams to maintain smooth sales floor operations and VM standards. Maintain front-of-shop presentation through consistent cleanliness and accurate merchandise display.

Trusted advisor to LAX travelers shopping duty-free Gucci handbags, SLG, accessories, and footwear to support premium sales conversion. Built customer retention pipeline by enrolling clients in the DFS Circle loyalty program and capturing data for outreach and follow-up. Drove sales and productivity performance through emphasis on high average sales and improved UPT. Managed floor presentation alignment with brand visual standards while keeping merchandise stock at target levels. Coordinated shipment deliveries, inventory preparation, and promotional support activities. Maintained strong product knowledge and educated clients on brand heritage, design inspiration, and upcoming collection launches. Delivered $1.1 million total volume sales in 2022 and $1 million in 2023.

Delivered high-level client service in the designer handbags/accessories department and throughout the store in a personal shopper role. Developed lasting client relationships to support repeat business and client retention.
Applied mobile device and clientele tools to expand selling opportunities. Presented Incircle program benefits to clients and opened new accounts. Maintained visual and merchandise presentation standards. Acted as Balenciaga handbag specialist for category expertise and client/SA support. Served as women's eyewear specialist, partnering with vendors to increase business activity and reach department sales goal.

Guided luxury clients through the selection of high-end timepieces, including Omega, Blancpain, Breguet, Tiffany & Co., Jaquet Droz, and Glashütte Original. Drove sales by developing rapport and presenting technical and aesthetic product knowledge. Expanded clientele through cold calling and networking outreach. Ambassador for Omega and Jacquet Droz at off-site product trainings. Participated in visual merchandising, inventory counts, daily business reporting, and after-sales client service.

Advised international, local, and celebrity clients in the selection of jewelry, timepieces, accessories, and fragrances. Built strong client relationships through tailored service and regular follow-up, driving million dollar annual sales. Contributed to on/off-site marketing events. Directed visual merchandising and inventory management for accessories and fragrance categories. Contributed to after-sales client support and service requests.