Trista Goodwin
Hollywood,FL
Summary
Results-focused B2B Sales, Service and Management professional of 10+ years with a strength in Territory Management and Business Development utilizing excellent consultation and strategic planning skills. Proactive leader with strengths in communication, collaboration and innovation. Proficient in leveraging market analysis, pipeline management and keen ability to build fast and long lasting relationships to close profitable business far above expected goals. Adept at managing concurrent objectives to promote effectiveness and efficiency while influencing positive outcomes.
Overview
18
18
years of professional experience
Work History
Territory Manager/Outside Sales Representative
Halperns Steak & Seafood
Fort Lauderdale, FL
07.2021 - 08.2025
- Achieved outstanding results by consistently exceeding sales and gross profit goals for three years in a row.
- Develop and implement sales strategies, resulting in increased territory revenue.
- Successfully establish and maintain long-term business relationships by negotiating contracts and agreements with key clients.
- Build and nurture strong professional connections with existing accounts and developed rapport with prospective clients.
- Provide exceptional after-sales support to ensure high levels of customer satisfaction.
- Cultivate strong professional relationships with suppliers and key clients to drive long-term business development.
- Negotiate deals and resolve customer complaints or objections.
- Develop and maintain relationships with new and existing clients to increase sales revenue.
- Consistently maintain communication with prospects to facilitate timely and efficient closure of deals.
- Utilize cold calling and networking to generate fresh sales opportunities.
Territory Manager/Outside Sales Representative
Gordon Food Service
Miami, FL
08.2018 - 07.2020
- Achieved 126% of sales goal and 140% of gross profit goal by developing new business through networking and cold calling, penetrating current accounts and retaining existing customers.
- Nominated for Gold Club, highest award at Gordon Food Service.
- Managed business expansion, revenue development and market gains.
- Consulted with customers to gain feedback and address concerns with products or services.
- Expanded sales in territory by analyzing market opportunities, following up with prospects and developing trusted relationships.
- Prospected for new business and analyzed sales potential to develop effective sales opportunities and call plan.
- Collaborated with division sales manager to implement market analysis, strategy, sales promotions and pricing.
- Leveraged direct and organic strategies to penetrate new business areas and grow accounts.
- Initiated sales by preparing necessary contracts and drafting proposals to be sent to clients.
- Produced consistent customer referrals to sustain top-level revenue and increase market share.
- Tracked time, calls and results, and submitted reports.
- Trained new hires on pre-planning, handling daily sales calls, and identifying opportunities.
Sales/Territory Manager - Sales and Service
Maines Paper & Food Service Inc.
Conklin, NY
11.2015 - 07.2018
- Exceeded sales goals and gross profit three years in a row, winning multiple performance awards.
- Collaborated with division sales manager to implement market analysis, strategy, sales promotions and pricing.
- Collaborated with cross-functional teams to address client needs effectively.
- Analyzed competitor activity to refine sales strategies and approaches.
- Developed and implemented strategies to increase sales in assigned territory.
- Negotiated contracts with new clients while maintaining existing business relationships.
- Negotiated pricing, terms, and implementation dates.
- Collaborated with marketing team to develop promotional materials suitable for the territory.
- Developed budget plans for sales activities and monitored expenditure.
- Led training sessions for sales representatives to enhance product knowledge and sales techniques.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Assistant General Manager
Number 5 Restaurant
Binghamton, NY
05.2013 - 11.2015
- Oversaw Front of House staff, trained, motivated and provided feedback.
- Coordinated the operations during scheduled shifts.
- Greeted customers and organized table reservations, responded to customer complaints.
- Advised customers on menu and wine choices.
- Assisted in planning and innovation of new menu items.
- Helped in any area of the restaurant when circumstances dictate.
- Performed opening and closing duties including running reports and cash/credit reconciliations.
Strategic Consultant
Nonprofit, Manley's Learning Projects
Binghamton, NY
02.2014 - 05.2014
- Provided strategic, unbiased, objective advisory services assisting nonprofit organization improve its efficiency, growth and profit.
- Defined areas of improvement through consultations, meetings, interviews and surveys.
- Reviewed and analyzed information through various reports and researches.
- Developed 5 year strategic business plan including recommendations and ROI calculations.
- Presented strategic plan, recommendations, ROI calculations and a set schedule for implementation of improvements to Executive Director and Board of Directors.
Front of House Supervisor
Antonio's Galleria and Cafe
Endicott, NY
04.2010 - 05.2013
- Performed weekly inventory and ordering of wine, liquor and beverage supplies.
- Handled customer complaints or issues and ensured customer satisfaction.
- Trained employees on all company policies and procedures, wine and liquor knowledge, steps in customer service and selling tips to increase check averages.
- Performed opening and closing duties including running reports and cash/credit reconciliations.
- Organized and executed special events, including correct inventory of all products, setting up event area, organizing wait staff and assign duties.
Territory Manager
Southern Wine & Spirits
Syracuse, NY
10.2007 - 04.2010
- Promoted from Key Account Manager to Outside Sales Territory Manager within first year of employment.
- Performed in top 8% of entire Upstate NY sales force, exceeding sales goals and quotas on a regular basis.
- Performed regular sales calls to designated territory to cultivate customer relations.
- Developed strategy for brand portfolio, diversification, and penetration in each account.
- Demonstrated consultative sales abilities through presentations of product, promotions of new and existing portfolio items and expansion of business.
- Reviewed customers’ credit status, collected monies owed for product and partnered with Customer Service department to ensure accounts remain in good standing.
Education
Bachelor of Science - Business Management
Binghamton University
Binghamton, NY05-2015
Skills
- Territory management
- New business development
- Sales coaching
- Strategic planning
- Time management
- Leadership feedback
- Sales growth
- Project negotiations
- Persuasive negotiation
- Entrepreneurial mindset
- CRM and Microsoft Office
- Relationship building
- Written and verbal communication
- Active listening
- Negotiation skills
- Innovative and adaptable strategies
Relevant Experience
Participant, Greater Binghamton Tourism Task Force
Tourism Summit, March/April 2015
- Collaborated with community leaders to brand and grow the Binghamton tourism market.
- Focused on Target Markets and opportunities for growth in the Greater Binghamton area.
- Development of Tourism Initiative to be submitted for the Upstate Revitalization Fund
Team Lead, Information Booth
Binghamton University, October 2015-May 2015
- Defined goals of project and established overall plan, including timeline.
- Assigned duties to team members with most appropriate tasks based on strengths, weaknesses skills and abilities.
- Monitored progress and scheduled and presided over regular meetings.
- Reported to higher ups with written and verbal reports.
Team CEO, Case Analyses and Business Simulation
Global Strategic Management, Binghamton University, September 2014-December 2014
- Reviewed resumes and chose team members based on experience, strengths, skills and abilities.
- Assigned responsibilities for case studies and business simulations based upon team member qualifications.
- Scheduled and presided over regular team meetings.
- Reported to higher ups with weekly written and verbal reports.
Timeline
Territory Manager/Outside Sales Representative
Halperns Steak & Seafood
07.2021 - 08.2025
Territory Manager/Outside Sales Representative
Gordon Food Service
08.2018 - 07.2020
Sales/Territory Manager - Sales and Service
Maines Paper & Food Service Inc.
11.2015 - 07.2018
Strategic Consultant
Nonprofit, Manley's Learning Projects
02.2014 - 05.2014
Assistant General Manager
Number 5 Restaurant
05.2013 - 11.2015
Front of House Supervisor
Antonio's Galleria and Cafe
04.2010 - 05.2013
Territory Manager
Southern Wine & Spirits
10.2007 - 04.2010
Bachelor of Science - Business Management
Binghamton University