Troy Adair
Oceanside,CA
Summary
Regional marketing professional with 4+ years of experience executing integrated marketing initiatives for multi-location retail and hospitality brands. Proven ability to maintain brand consistency across locations, plan and execute community events, manage partnerships, and roll out coordinated campaigns across in-store, digital, and web channels. Hands-on marketer with strengths in organic growth, event marketing, and operational alignment. Progressed through three promotions at Pizza Port Brewing Co., advancing from Marketing Assistant (2021) to Marketing Coordinator (2022) to my current role as Marketing Specialist (2023).
Overview
5
5
years of professional experience
Work History
Marketing Specialist
Pizza Port Brewing Co
Carlsbad, CA
05.2021 - Current
- Lead regional marketing execution across six retail locations, supporting in-store promotions, events, merchandise, and brand consistency initiatives.
- Developed and implemented a location scorecard system used during every site visit to evaluate marketing standards, signage, merchandising, and visual consistency, ensuring alignment across all locations.
- Plan and execute full-scale regional campaign rollouts for canned beer releases, coordinating print assets, digital promotions, social media, web updates, online events, and in-store materials across each location.
- Maintain and update the company website and online store, managing product listings, promotional updates, and customer-facing content.
- Build and manage a 100% organic social media strategy, maintaining an average ~14% annual follower growth across pub accounts (20k following) while contributing significantly to growth of the flagship brand account (94k following).
- Plan, promote, and document location-specific and regional events, supporting increased foot traffic and event-driven sales.
- Identify and manage community partnerships with breweries, lifestyle brands, and charitable organizations to support collaborative events, sponsorships, and fundraisers.
- Coordinate cross-brand marketing efforts including co-branded creative assets, shared promotional calendars, and on-site event execution.
- Capture and edit photography and video content for use across social media, email marketing, websites, and in-store promotions.
- Collaborate closely with leadership, operations teams, and external partners to align marketing initiatives with business goals and store-level needs.
Education
Bachelor of Science - Graphic Communication
California Polytechnic State University, San Luis Obispo
San Luis Obispo, CA12-2016
Accomplishments
Employee of the Month (July 2024) - Driving House Beer Sales
Timeline
Marketing Specialist
Pizza Port Brewing Co
05.2021 - Current
Bachelor of Science - Graphic Communication
California Polytechnic State University, San Luis Obispo