Troy Cryer
Sanger,TX
Summary
Dynamic professional with over 20 years of experience in organizational development, specializing in sales leadership, business ownership, and outcomes-based selling. Possesses a unique passion for managing culture and fostering diverse team dynamics, complemented by advanced skills in communications, data center services, and consulting. Notable career achievement includes co-founding a Unified Communications company and serving as CEO while championing thought leadership, ecosystem mastery, and transformative customer experiences. Eager to leverage extensive expertise and enthusiasm for team leadership to enhance group sales performance and drive exceptional results.
Overview
27
27
years of professional experience
Work History
Sr. CX Advisor - Strategic Accounts
Verizon Business Group
06.2022 - Current
- Responsible for UC/CX solutions (VOIP, Toll Free, Contact Center, and Voice Security) for large strategic accounts such as American Airlines, FedEx, Maximus, Chevron, ExxonMobile, UnitedHealth Group, State Farm Insurance and Ford Motor Company.
- Developed and implemented successful sales videos and HTML email campaigns which were used as models by the marketing department. Resulted in response rates of 12-19%.
- Leader of multi-focus groups (Sales Plays, VOIP, IPCC) for process change and client engagement.
- Advised clients on risk management strategies to protect against downtime and enhance disaster recovery.
- Experience The Brand / Outcomes Based Selling Visionary.
Named Account Executive
Talkdesk
07.2020 - 05.2022
- Developed engaging HTML marketing emails for prospecting into greenspace accounts.
- Mentored Inside Sales team to achieve 17% success rate of prospecting emails.
- Led negotiations for high-value contracts, building customer satisfaction and loyalty.
Enterprise Sales Executive
Mitel
10.2019 - 06.2020
- Developed the GTM strategy for large key accounts in Southern Region.
- Won largest cloud contact center sale during COVID-19.
- C-Leadership relationships with Michael's Stores, U.S. Oncology, and McKesson.
CEO & Founder
Comm3 - Acquired by IPRO in 2016
04.2005 - 10.2019
- CEO and co-owner of innovative full service unified communications company headquartered in Dallas, Texas.
- Achieved Inc. 5000 Honor Roll 6+ years consecutively.
- Developed and launched a successful, feature-rich hosted UC solution in 2010, which later became known as UCaaS.
- Circle of Excellence Winner - Recognized as 6th largest global partner by ShoreTel in 2012.
- Successful global & national deployments for Levi Strauss & Co., Colonial Savings Bank, Department of U.S. Energy and Maxim Integrated Circuits.
Regional Vice President
Inter-Tel
10.1998 - 03.2005
- Leader of Sales, Operations and Finance for Midwest Region.
- Revenue growth of 35%.
- Profit growth of 700%.
- Increased branch rank from #44 to #1 in sales over 18 months.
- M&A team lead of multiple acquisitions; Executone, Convergent and McCloud IBS.
Skills
- Strategic planning
- Financial oversight
- Project execution
- KPI analysis
- Accurate sales forecasting
- Expertise in product design
- Product marketing strategy
- Cloud-based communication solutions
- Cloud contact center solutions
- Strategic revenue development
- Voice communication security
- Negotiation expertise
- Engaging presentation skills
- Operational efficiency
Accomplishments
1st Place - Customer Presentation Video (200+ Participants)
Inc. 5000 Honor Roll Award (6+ years consecutively)
Circle of Excellence Award
President's Club Award
STRENGTHS
- Collaboration: Worked closely with cross-functional organizations to create culture change, and project success, leading to increase in team productivity.
- Master of Ecosystems: Established strong relationships with top-tier technology and business consulting partner leadership groups to expand Verizon’s portfolio of services.
- CX Visionary: Highly skilled, empathetic listener with proven record of successful CX design and change management for the enterprise market.
KEY ACHIEVEMENTS
- Change Leadership: Outcome based selling adoption with dynamic organizations that executed in high-pressure environments, fostering collaboration and boosting productivity.
- New Service Creation/Delivery: Creator of dozens of new incubation UCaaS solutions that led to successful acquisition.
- Entrepreneur: Co-founder of 3 successful technology companies
Timeline
Sr. CX Advisor - Strategic Accounts
Verizon Business Group
06.2022 - Current
Named Account Executive
Talkdesk
07.2020 - 05.2022
Enterprise Sales Executive
Mitel
10.2019 - 06.2020
CEO & Founder
Comm3 - Acquired by IPRO in 2016
04.2005 - 10.2019
Regional Vice President
Inter-Tel
10.1998 - 03.2005