Tu Truong
Morgan Hill,United States
Summary
Innovative Design Consultant with 28+ years of professional experience in print and digital mediums, with a strong understanding of branding, marketing, visual communications, and advertising, working for global companies such as AOL, Apple, eBay, PayPal, and DNA Script. Dynamic team player and strategic project leader who is hands-on, forward-thinking, imaginative, pragmatic, and can bring creative abstract ideas to life; thrive in a fast-paced, collaborative environment. Completed over 1,500 projects up to date as a consultant and permanent employee.
Overview
28
28
years of professional experience
Work History
Design Consultant
TuDesigns
Morgan Hill, CA
02.2016 - Current
- Established extensive design services for domestic and international companies in various industries, including consumer electronics, financial technology, e-commerce, biotech, and entertainment.
- Deliverables original and relevant design options that elevated differentiated and functioned on-brand and on-strategy by consciously learning clients' products and researching their competitions.
- Consistently stayed under the client's budget and timelines. Flexible hours, both remote from TuDesigns studio or onsite.
- Completed over 400 projects as an independent consultant in a wide range of markets and functionalities of designs.
Global Brand Design Lead
PayPal, Inc.
San Jose, CA
02.2007 - 11.2015
- Leading PayPal global branding refresh project. Created a new visual design system that communicates desired PayPal brand values.
- Developed brand guidelines, graphic assets. Led and informed brand activation across branded touchpoints.
- Provided design feedback for Global Marketing, Sales, and Product Design teams.
- Designed elevated and brand-right creative to achieve marketing and merchants' objectives.
- Developing simple, intuitive, and elegant users interfaces that engage users based on usability principles.
- Took and edited photographs to use in guidelines and usability prototyping.
- Top performance employee with numerous Spotlight Awards and PayPalian Award 2008.
Design Consultant
EBay, Inc.
San Jose, CA
02.2006 - 01.2007
- Partnered with Creative team to redesign eBay University Online.
- Redesigned eBay stores by collaborating with Product and Research teams to develop prototypes for usability testing to resolve users' pain points.
- Collaborated with Production team to create standard patterns and visual components for search engines.
- Rewarded with several offers to join PayPal Product Design team at end of contract.
Art Director
Apple Computer, Inc.
Cupertino, CA
01.1997 - 05.2005
- Worked closely with Managing Editor and Instructional Designers to develop from concept to completion of e-learning programs for Apple Education, iLife, iPhoto, iTunes, iMovie, and Mac OSX.
- Produced rapidly with accurate and dynamic marketing brochures and advertising for Summer Camp, Apple Genius, Apple Certification, and Learn & Earn programs.
- Contributed to creative process through original ideas and inspiration.
- Managed group of Designers, Illustrators, Desktop Publishers, and Print Buyers.
- Apple Impact Awards winner in 2002 and 2003. STC Touchstone Award of Distinguished and Awards of Excellence 2002 for Getting Started with OS X e-Learning Programs.
Senior Channel Designer
America Online, Inc.
San Mateo, CA
02.1993 - 11.1996
- Lead Designer for high-profile projects, including Apple Education Resource, Tandem Info, BellSouth Now Interactive, Northern Telecom Sales IQ, FedEx Sales IQ, Godiva Chocolate, Hammacher Schlemmer, Eddie Bauer, and Road & Track Magazine.
- A top-performance Channel Designer in the agency's super fast-paced environment of AOL design department.
- Worked closely with Producers, Account Managers, and Art Director to create concepts that met clients' needs.
- Consistently achieved clients' approval within three review sessions, delivered production-ready assets to the production team with extremely tight deadlines.
Education
Continuing Studies Program - Web Design And New Media Advertising
Stanford University
Palo Alto, CACertification - Design And Visual Communications
Ohlone College
Fremont, CAAssociate of Arts - Commercial And Advertising Art
Art Instruction Schools
Minneapolis, MNAssociate of Science - Electro-Mechanical Design And Drafting
California Academy of Drafting
San Jose, CASkills
- Art Direction
- Graphic Design
- Interface Design
- Brand Identity
- Packaging Design
- Photography
- Image Editing
- Video Editing
- Adobe Creative Suite
- Illustrator
- Photoshop
- InDesign
- MS Word, PowerPoint
- Sketch, Jira, Slack
Timeline
Design Consultant
TuDesigns
02.2016 - Current
Global Brand Design Lead
PayPal, Inc.
02.2007 - 11.2015
Design Consultant
EBay, Inc.
02.2006 - 01.2007
Art Director
Apple Computer, Inc.
01.1997 - 05.2005
Senior Channel Designer
America Online, Inc.
02.1993 - 11.1996
Continuing Studies Program - Web Design And New Media Advertising
Stanford University
Certification - Design And Visual Communications
Ohlone College
Associate of Arts - Commercial And Advertising Art
Art Instruction Schools
Associate of Science - Electro-Mechanical Design And Drafting
California Academy of Drafting
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