I am purpose-driven leader with 20 years of communications expertise, dedicated to creating awareness, engagement and impact for organizations that drive positive change.
Overview
21
21
years of professional experience
Work History
Head of Corporate Communications & Advocacy
ORVIS
08.2020 - 12.2024
Led PR, media and external corporate communication strategy and roll out for 170 year old global outdoor retailer.
Company spokesperson and strategic communications advisor to executive leaders and teams.
Expanded awareness and customer base through high visibility brand marketing and PR strategies and campaigns.
Led positioning and messaging strategy for corporate advocacy efforts.
Senior Manager, Brand Communications
ORVIS
01.2017 - 01.2020
Developed and led cross-functional PR and digital content-marketing team.
Drove year over year growth in brand impressions and engagements through integrated, omni-channel brand campaigns.
Manager, Social Media
ORVIS
01.2014 - 01.2017
Led social media strategy.
Integrated social media planning with seasonal omni-channel campaigns, established KPIs.
Drove significant community and engagement growth across channels.
Director of Communications
GOULD ACADEMY
01.2007 - 01.2014
Led communications and brand marketing, developing integrated strategies that drove enrollment, advancement, and branding awareness.
Academy spokesperson, speechwriter and crisis lead
Senior administrative team member
Communications Manager
MAINE TECHNOLOGY INSTITUTE (MTI)
01.2004 - 01.2007
Led communications, PR, marketing and events, driving awareness of MTI funding programs and Maine's innovation economy.