Tucker Kimball
Sunderland,VT
Summary
Results-driven brand marketing and communications strategist with over 20 years of experience in helping purpose-led organizations enhance awareness and engagement. Proven track record of crafting impactful media strategies that resonate with audiences and promote positive change. Recognized for creative problem-solving skills and a commitment to advocacy, successfully driving initiatives that align with social responsibility goals.
Overview
20
20
years of professional experience
Work History
Head of Corporate Communications & Advocacy
ORVIS
Sunderland, USA
01.2020 - 01.2024
- Company Overview: Led strategy, development and execution of PR, media and external brand communications for 170-year-old global outdoor retailer
- Led strategy, development and execution of PR, media and external brand communications for 170-year-old global outdoor retailer
- Company spokesperson and strategic advisor to executive leaders and teams
- Expanded awareness and customer base through high visibility brand marketing and PR strategies and campaigns
- Led positioning, messaging and marketing strategy for corporate advocacy efforts
- Led strategy, development and execution of PR, media and external brand communications for 170-year-old global outdoor retailer
Senior Manager, Brand Communications
ORVIS
Sunderland, USA
01.2017 - 01.2020
- Developed and led cross-functional PR and digital content-marketing team
- Drove year over year growth in brand impressions and engagements through integrated, omni-channel brand campaigns
Manager, Social Media
ORVIS
Sunderland, USA
01.2014 - 01.2017
- Defined and formalized the brand’s social media strategy
- Integrated social media planning with seasonal omni-channel campaigns, established KPIs
- Drove significant community and engagement growth across channels
Director of Communications
GOULD ACADEMY
Bethel, USA
01.2007 - 01.2014
- Led communications and brand marketing, developing integrated strategies that drove enrollment, advancement, and brand awareness
- Academy spokesperson, speechwriter and crisis lead
- Senior administrative team member
Communications Manager
MAINE TECHNOLOGY INSTITUTE (MTI)
Gardiner, USA
01.2004 - 01.2007
- Led communications, PR, marketing and events, driving awareness of MTI funding programs and Maine's innovation economy
Education
Bachelor of Arts - English
University of Vermont
Burlington, VT01.1998
Skills
- Strategic Communication Expert
- Public relations leader
- Digital content and brand marketing strategist
- Calm under pressure
- Analytical Problem-Solver
- Team celebrator and collaborator
- Friendly and positive
Timeline
Head of Corporate Communications & Advocacy
ORVIS
01.2020 - 01.2024
Senior Manager, Brand Communications
ORVIS
01.2017 - 01.2020
Manager, Social Media
ORVIS
01.2014 - 01.2017
Director of Communications
GOULD ACADEMY
01.2007 - 01.2014
Communications Manager
MAINE TECHNOLOGY INSTITUTE (MTI)
01.2004 - 01.2007
Bachelor of Arts - English
University of Vermont
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