Tumelo Bohannon
Detroit,MI
Summary
Goal-oriented marketing expert with a natural talent for developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. With over half a decade of experience, brings fresh innovative concepts and a progressive mindset to take on challenging positions that provide an opportunity to make a lasting impact on company and customer success.
Overview
10
10
years of professional experience
Work History
Marketing Operations Manager (Project Manager)
MRM Advertising (McCann Worldgroup)
Birmingham, MI
03.2022 - Current
- Streamlined marketing processes for improved efficiency and cost savings.
- Increased General Motors & Chevrolet brand awareness by developing and executing targeted marketing campaigns.
- Established strong relationships with key industry decision makers, amplifying brand reach through strategic partnerships.
- Collaborated with team members, accounts, QA analysts, content and producers to foster professional development and enhancing overall team performance.
- Optimized website content for better search engine ranking and increased organic traffic.
- Evaluated campaign effectiveness using metrics such as ROI, CTR, and conversion rates to inform future strategies.
- Managed cross-functional teams to ensure timely completion of marketing projects.
- Improved site & email presence through consistent site maintenance and audience engagement tactics.
- Implemented CRM system for better management of customer data and enhanced targeting capabilities.
- Collaborated with sales team to align marketing initiatives for maximum impact on revenue growth.
- Launched successful campaigns by conducting thorough AQR (asset quality review) and competitive analysis.
- Implemented performance tracking systems, facilitating data analysis and informed decision making.
- Continually maintained and improved company's reputation and positive image in markets served US based.
- Created and managed site campaigns & landing pages to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Monitored project performance to identify areas of improvement and make adjustments.
Digital Marketing Manager
Continental Pride
Gaborone
01.2019 - 09.2021
- Coordinated mailings, marketing materials, and website content
- Organize and coordinate events from digital strategy to expand client outreach and boost sales
- Edited and proofread copy
- Create aggressive digital strategy to spread brand awareness and close sales from online leads
- Generated invigorating social media content
- Organized contracts, books, and files
- Worked alongside marketing specialists and graphic designers.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Digital Marketing Manager
Brand Engage
Gaborone
02.2018 - 11.2018
- Evaluated client websites for mobile performance and optimal search engine rankings
- Developed unique content for a variety of clients sites to improve presence and brand awareness
- Created fresh exciting campaigns to increase engagement
- Find unique ways to generate leads and close sales
- Assemble photos and edit text to be used in digital platforms
- Organized and analyzed data and marketing results
- Researched keywords relevant to marketing efforts of clients
- Introduced scheduled targeted email marketing programs
- Managed a teams of marketing professionals to ensure the success of marketing campaigns.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Sales Manager
Marulamantsi Bar&Restaurant, Mayley PTY LTD
Gaborone
07.2014 - 12.2017
- Worked with restaurant staff, managing and delegating roles to make sure the restaurant gave a hospitable and yet entertaining and soothing experience for customers.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Education
International Relations (Chinese Studies) -
University of Botswana
05.2017
IGCSE Cambridge Certificate -
Livingstone Kolobeng College
11.2011
Skills
- CRM Management
- Content Strategy
- Performance Analysis
- Data-driven decision-making
- Analytical Thinking Skills
- Project Management
- Photography and Graphic Design
- Digital Marketing
- Social Media
- Social Media Management
- Adobe Creative Suite
- Google Analytics
- Content Creation
- SEO Copywriting
- Industry Trends & Sales Forecasting
- CRM Management
- Content Strategy
- Performance Analysis
- Data-driven decision-making
- Campaign Management
- Trend Analysis
- Strategic Planning
- Creative Direction
- Web Analytics
- Interpersonal skills
- Microsoft Office
- Computer Proficiency
- Client Relationship Management
- Event Planning
References
- Lindsay Fleming, MRM McCann Worldgroup, lindsay.fleming@mrm.com, +1 2488774348
- Dawn Deak, MRM McCann Worldgroup, dawn.deak@mrm.com, +1 2482038097
- Brunilda Marku, MRM McCann Worldgroup, brunilda.marku@mrm.com, +1 2489065566
- Charlene Van Riet-Lowe, Mediation Mechanics, mediationbotswana@gmail.com, +267 72 292 029
- Lyndon Jones, Cotton Cloud, contemporary@info.bw, +267 71544374
- Tumisang Petso, Brand Enagge, hello.webelieveinart@gmail.com, +267 76278861
Hobbies and Interests
- Photography
- Exercising (gym)
- Travelling
- Reading (articles, current affairs, market research, pop culture trends)
- Proggresive society analysis (sociology journals)
Languages
English
Native or Bilingual
Chinese (Mandarin)
Limited Working
Timeline
Marketing Operations Manager (Project Manager)
MRM Advertising (McCann Worldgroup)
03.2022 - Current
Digital Marketing Manager
Continental Pride
01.2019 - 09.2021
Digital Marketing Manager
Brand Engage
02.2018 - 11.2018
Sales Manager
Marulamantsi Bar&Restaurant, Mayley PTY LTD
07.2014 - 12.2017
International Relations (Chinese Studies) -
University of Botswana
IGCSE Cambridge Certificate -
Livingstone Kolobeng College