Twisha Patel
Piscataway
Summary
Dynamic marketing professional with expertise in digital marketing, social media strategies, and customer engagement. Proven ability to drive brand awareness and enhance customer experiences through targeted campaigns and effective team collaboration.
Overview
2
2
years of professional experience
Work History
Marketing Manager
House Of Wine & Liquor
Westfield, NJ
09.2025 - Current
- Developed and executed targeted marketing campaigns to increase brand awareness and customer engagement.
- Analyzed market trends and consumer preferences to inform product positioning and promotional strategies.
- Collaborated with cross-functional teams to create compelling content for digital marketing channels.
- Managed social media accounts, optimizing posts for audience interaction and growth.
- Coordinated events and promotions, enhancing customer experience and driving store traffic.
- Managed social media accounts for optimal audience engagement and increased online presence.
Cashier
House of Wine & Liquor
Westfield, NJ
02.2025 - Current
- Processed customer transactions efficiently using point-of-sale system.
- Maintained accurate cash drawer and balanced daily sales reports.
- Provided exceptional customer service, resolving inquiries and complaints promptly.
- Assisted with inventory management, restocking shelves as needed.
- Trained new cashiers on register procedures and customer interaction techniques.
Social Media Marketing Intern
Elayne Cosmetics
Surat, INDIA
06.2024 - 11.2024
- Assisted in developing and scheduling social media content across various platforms.
- Engaged with followers to build community and enhance brand loyalty.
- Monitored social media trends to inform content strategies and campaigns.
- Conducted competitor analysis to identify opportunities for growth and engagement.
Education
BBA - Marketing
Middlesex County College
Edison, NJ05-2029
Skills
- Digital marketing
- Social media marketing
- Staff management
- Customer relationship management (CRM)
Timeline
Marketing Manager
House Of Wine & Liquor
09.2025 - Current
Cashier
House of Wine & Liquor
02.2025 - Current
Social Media Marketing Intern
Elayne Cosmetics
06.2024 - 11.2024
BBA - Marketing
Middlesex County College
@elaynecosmeticsindia
You can find the creative designing I did for the startup on their instagram handle.