Tyana Smith
Cleves,OH
Summary
Energetic and results-driven Brand Ambassador and Marketing Specialist with extensive experience in event promotions, customer engagement, and logistics coordination. Known for exceptional communication skills, adaptability, and leadership capabilities. Passionate about delivering high-quality brand experiences and exceeding performance goals. Adept at managing assets, coordinating logistics, and ensuring seamless execution of events and activations.
Overview
5
5
years of professional experience
Work History
Interim Marketing Manager
MKTG
Cincinnati, Ohio
07.2023 - 01.2025
- Managed company property by overseeing its transportation to various locations and ensuring its safe return, following all company guidelines and procedures to maintain asset integrity.
- Coordinated logistics and operations, ensuring all property was handled with care while efficiently executing event setups and breakdowns.
- Maintained accurate records by completing three detailed recaps at the end of each shift and a comprehensive weekend recap, tracking inventory, event outcomes, and any operational challenges.
- Ensured seamless program execution in the manager's absence by taking full responsibility for property management, logistics, and reporting, demonstrating leadership, reliability, and attention to detail.
Field Manager
MKTG
Cincinnati, Ohio
08.2024 - 08.2024
- Led a five-day Walmart+ Student Activation event, overseeing setup, execution, and breakdown.
- Supervised and trained a team of brand ambassadors to ensure high-quality interactions with students.
- Managed inventory, supplies, and logistics to support smooth event operations.
- Compiled event metrics, including foot traffic and engagement levels, in daily reports.
Lead Brand Ambassador & Brand Ambassador Roles
Various Agencies
Cincinnati & Dayton , OH
05.2022 - Current
- Represented top brands such as Anheuser-Busch, Dunkin’, and Walmart, executing engaging promotions to boost brand awareness and product trial.
- Managed product sampling, consumer engagement, and recap reporting for multiple high-profile brand activations.
- Led brand ambassador teams at select events, ensuring smooth execution, compliance, and adherence to brand messaging.
- Persuaded customers to engage with brands through promotional giveaways, product demos, and interactive experiences.
- Assisted in event setup and breakdown, ensuring a seamless and professional event presence.
Mascot & Promotional Roles
Various Agencies
Cincinnati, OH
09.2019 - Current
- Cuppy Mascot (Dunkin') – Engaged audiences at schools, concerts, and charity events, creating memorable brand interactions.
- Spokesmodel (Oktoberfest Zinzinnati) – Encouraged festival attendees to enter sweepstakes, distributed promotional materials, and represented Chevrolet’s brand.
- Event Photographer & Social Media Engagement – Captured photos and managed digital assets to enhance brand presence.
Education
Harrison High School
Ohio Virtual Academy
Skills
- Brand management expertise
- Strong leadership
- Customer engagement
- Effective negotiation
- Marketing & Brand Promotion
- Brand awareness campaigns
- Product demonstrations & sampling
- Customer engagement & interaction
- Promotional giveaways
- Sales proficiency
- Event management experience
- Sales and negotiation tactics
- Target audience identification
- Conflict resolution techniques
- Effective networking
- Exceptional communication
- Team motivation
- Business growth
Certifications & Licenses
TIPS Alcohol Certification (Valid until June 2026)
ServSafe Food Handler (Valid September 2025)
Timeline
Field Manager
MKTG
08.2024 - 08.2024
Interim Marketing Manager
MKTG
07.2023 - 01.2025
Lead Brand Ambassador & Brand Ambassador Roles
Various Agencies
05.2022 - Current
Mascot & Promotional Roles
Various Agencies
09.2019 - Current
Harrison High School
Ohio Virtual Academy