PowerBI
Tyana Vélez
Digital Marketing Specialist
Orlando,United States
Summary
Goal-oriented individual enthusiastically pursuing entry-level digital marketing opportunity to apply classroom skills in fast-paced work environments. Offering great time management, attention to detail, and organizational skills.
Overview
1
1
Language
6
6
years of post-secondary education
1
1
year of professional experience
Work History
Ophthalmic Technician & Social Media Coordinator
Boutique Eye Orlando
Orlando, FL
01.2019 - 04.2020
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Assisted in properly and effectively handling bad reviews and negative posts.
- Supported SEO initiatives to improve content, keywords, and branding.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Wrote social media content to increase engagement with customers.
- Performed patient work-up and testing, while also scribing for the doctor. Single-handedly ran dry eye clinic. Assisted the doctor with minor in-office procedures.
Education
Master of Science - Digital Marketing
Northern Illinois University
Dekalb, IL 08.2019 - 05.2021
Bachelor of Arts - English
Northern Illinois University
Dekalb, IL 08.2011 - 05.2015
Skills
Social Media Management
Affiliations
- Lambda Sigma Honor Society, member.
- Chi Alpha Epsilon Honor Society, member.
Software
Canva
WordPress
Timeline
Master of Science - Digital Marketing
Northern Illinois University
08.2019 - 05.2021
Ophthalmic Technician & Social Media Coordinator
Boutique Eye Orlando
01.2019 - 04.2020
Bachelor of Arts - English
Northern Illinois University
08.2011 - 05.2015
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