Hands-on experiential strategist and operator with 15+ years designing, building, and scaling live events, touring experiences, and audience-first entertainment. Proven strategic doer with deep expertise in experience design, live operations, monetization, and performance optimization during high-growth phases. Known for translating brand vision into scalable, repeatable, revenue-driving live experiences.
Overview
15
15
years of professional experience
Work History
Executive Producer & Director of Events
Texas Blockchain Council
Dallas
01.2023 - Current
Own experiential strategy and execution for large-scale, high-visibility live events and touring-style conferences, convening national audiences and enterprise sponsors
Lead cross-functional teams across content, marketing, production, venue operations, media, and external partners
Designed repeatable experience roadmaps and engagement frameworks supporting audience growth and revenue objectives
Elevated sponsor integration and experience quality to enterprise-grade standards
Built standardized dashboards and reporting tools connecting live experience performance to business outcomes
Founder & Executive Producer
Downstage Event Management & Productions
DFW Metroplex
01.2021 - Current
Built and scaled a full-service experiential production company delivering 1,400+ live events across sports, entertainment, conferences, and fan-engagement environments
Led end-to-end experience strategy from concept through execution, personally designing audience journeys, experience flow, and live execution models
Architected scalable SOP libraries, experience frameworks, and vendor operating models enabling consistent quality at scale
Acted as a hands-on operator during growth phases, frequently leading on-site execution, troubleshooting, and real-time decision-making
Implemented performance tracking, feedback loops, and optimization processes to improve engagement, satisfaction, and monetization outcomes
Executive Events Director → Chief Operating Officer
Break Free Academy / 48-7 Live
Addison
01.2020 - 01.2023
Scaled company revenue from $0 to $8.1M in under 24 months through experiential monetization, pricing strategy, and portfolio expansion
Generated $2.1M+ in sponsorship revenue with 78%+ average profit margins across flagship live events
Built company-wide operating systems including SOPs, hiring frameworks, and execution workflows
Delivered 150+ event days annually with consistent profitability and zero critical execution failures
Executive Director, Performance Facilities and Events at Central Piedmont Community CollegeExecutive Director, Performance Facilities and Events at Central Piedmont Community College