Dynamic and results-driven Director of Events & Brand Experiences with 15+ years of experience crafting extraordinary client experiences and delivering impactful brand activations. Expertise in event strategy, contract negotiation, and managing high-profile partnerships, having led over 200 weddings and large-scale events. Proven ability to align event strategies with business goals while cultivating relationships with stakeholders, influencers, and media. Adept at managing budgets, leading teams, and ensuring operational excellence from concept to execution. A visionary leader committed to exceeding client expectations and driving business success.
-Team Management: Led a team of 27 in client relationship management, sales strategy, and event planning.
- Spearhead Marketing & Event Strategy: Define and execute marketing objectives while managing the full project lifecycle, including budget oversight, contract negotiations, venue selection, vendor management, on-site technology, audiovisual setups, and essentials like food and beverages.
- Stakeholder & Relationship Management: Cultivate and manage strong relationships with stakeholders, investors, influencers, bloggers, and journalists to enhance brand visibility and event success.
- Strategic Planning & Execution: Lead strategic planning efforts to achieve creative goals, overseeing all aspects of event planning and execution to ensure seamless delivery. Spearheaded the planning and execution of over 500 corporate and social events over the last 10 years, consistently delivering high-quality results and exceeding client expectations.
- Media & Contract Management: Successfully closed high-value contracts with celebrity clients and premium venues, including securing a brand activation partnership between Teresa Caldwell and Nobu Hotel Atlanta. Develop comprehensive media plans and negotiate contracts to secure favorable terms for all projects and events.
- Vendor & Procurement Management: Managed relationships with over 50 vendors, ensuring timely delivery of services and cost-effective solutions that improved event profitability by 15%.
- Production & Logistics Management: Create and manage detailed production schedules, coordinate logistics, and oversee travel, lodging, and expenses for clients, artists, and teams.
- Scope & Deliverable Management: Manage project scope to ensure that all desired outcomes are delivered on time and within Budget
- Developed and implemented a comprehensive sales strategy, leading to a 15% increase in new business and securing high-profile clients for corporate events and partnerships.
- Spearheaded educational programs that positively impacted over 500 children from underserved and high-crime areas.
- Raised over $1.2 million in funding, surpassing annual goals through strategic partnerships and grant writing.
- Improved program efficiency by 15% through streamlining operations and optimizing resource allocation.
- Partnered with Title I Schools to create and develop incentive programs for underperforming students
- Created annual fundraisers for Out of Pocket Expenses for Teachers
- Created annual fundraisers for Holiday and End of School Incentive for educational and behavioral development
- Oversee and coordinate daily activities of the operations team, ensuring tasks are completed efficiently and on schedule.
- Conduct daily team briefings to review priorities, delegate tasks, and address any operational issues.
- Review and approve purchase orders, ensuring accuracy and compliance with company policies.
- Maintain strong relationships with vendors and suppliers, negotiating terms and pricing to optimize cost-efficiency.
- Monitor vendor performance, addressing any issues or discrepancies in a timely manner.
- Oversee inventory levels, ensuring adequate stock is maintained to meet project demands without overstocking.
- Coordinate with the warehouse team to manage inventory logistics, including receiving, storing, and dispatching goods.
- Monitor daily expenditures and manage operational budgets, ensuring that costs are controlled and aligned with financial objectives.
- Prepare and submit daily expense reports for management review.
- Review and manage contracts with suppliers and clients, ensuring all terms are met and services are delivered as agreed.
-Address any contractual disputes or issues that arise, working to find swift and effective resolutions.
- Analyze daily operational data to identify trends, inefficiencies, and areas for improvement.
- Oversee and coordinate daily activities of the operations team, ensuring tasks are completed efficiently and on schedule.
- Conduct daily team briefings to review priorities, delegate tasks, and address any operational issues.
- Review and approve purchase orders, ensuring accuracy and compliance with company policies.
- Maintain strong relationships with vendors and suppliers, negotiating terms and pricing to optimize cost-efficiency.
- Monitor vendor performance, addressing any issues or discrepancies in a timely manner.
- Oversee inventory levels, ensuring adequate stock is maintained to meet project demands without overstocking.
- Coordinate with the warehouse team to manage inventory logistics, including receiving, storing, and dispatching goods.
- Monitor daily expenditures and manage operational budgets, ensuring that costs are controlled and aligned with financial objectives.
- Prepare and submit daily expense reports for management review.
- Review and manage contracts with suppliers and clients, ensuring all terms are met and services are delivered as agreed.
-Address any contractual disputes or issues that arise, working to find swift and effective resolutions.
- Analyze daily operational data to identify trends, inefficiencies, and areas for improvement.
- Managed day to day accounting operations
- Managed Grant applications and funding
- Managed day to day accounting operations
- Assigned Supervisor of Collegiate Research & Research Teams
- Managed over 20+ energy indepence Research Projects
- Account Manager of both Private and Government Contracts
- Lead Research Projects with Southern Company for Six Consecutive Years
- Associate Author of a National Publication for the Geological Society of America
- Named Community Coordinator for Nonprofit Partnership
- Named Co-Coordinator for the United Way State Combined Campaign
- Exceeded annual fundraiser goals for Community Outreach
- Implemented academic enrichment programs for two local middle schools
- Successfully awarded consecutive grants and funding for both schools
- Created and Coordinated Enrichment Programs for over 600+ Middle School Students
- Worked closely with Teachers, Staff and Administration to implement programs and fundraiser event to benefit Teachers and Student Bodies
- Raised over $250,000 during tenure as Nonprofit Coordinator
- Assisted in geological research for economically producible oil and gas
- Calendar and project management, GateKeeper, administered equity lines of credit; Established and monitored business loans and accounts; prepared mortagages and deeds; provided optimum member support & services.
Organizational Management
Minor: Accounting
Experiential Marketing