TYLER FEETHAM

• Net Sales $53.3MM
• Key Account Management for Professional Haircolor, Tools, and US/Canada B2B store distribution. Provide strategic direction on 360 marketing plans, NEW launches, and promotional campaigns.
• Exceeded growth goal in 2021 by 17% ($15MM)
• Implemented sales/forecasting tool
• Primary liaison between marketing, operations, and field sales teams
• Added national store responsibility in Oct 2020

• 8 direct reports, Net Sales $17.5MM
• Developed and oversaw the regional distribution and marketing plan for: SalonCentric, JCPenney, Salon Republic, Visible Changes, and Island Beauty Supply. Collaborated with internal and external executive leadership to progress strategy and execution plans with focus on profitability & increased market-share. Preserved and intensified educational support to the trade to strengthen brand equity.
• Delivered 5-Year CAGR of 17.9% in the largest region that represents 30% of total US sales
• Gained Market Share growing 10x faster than the industry
• Achieved highest average door productivity amongst all regions
• 155 stores, 168 sales consultants

Regional Sales Manager West and Midwest (17 States): 2 Direct reports, Net Sales $11.5MM

• Implemented new distributorship throughout West and Midwest. Lead a team of sales/educational support to retain sales and attract new business. Initiated promotional planning and partnership with distribution to ensure sales goals were met. Developed and oversaw educational activities and strategies, preparing to split the Region into West and Midwest regions.
• Largest region in the US (17 States)
• Initiated sales of $11.5MM in 2011 and grew brand to $12.74MM in 2012
• Represented the two fastest-growing territories in the US
• Promoted to Director of Sales, West

• 6 Direct reports, Net Sales $14.2MM
• Oversaw and responsible for the Southeast region. Motivated and supervised the regional sales team to achieve goals and developed their business acumen. Collaborated and negotiated business plans with SalonCentric and Armstrong McCall. Established new accounts with a long-range business strategy to ensure ongoing success.
• Negotiated with purchasing managers, both basic and promotional inventory, to achieve targets.
• Achieved Top 3 rank in overall sales growth, 4 consecutive years
• Annually conducted 50 sales presentations throughout southeast region
• Recognized and rewarded for budget control and sales achievement

Regional Manager, 2006-MAR 2008, Net Sales $1.5MM

• Developed strategic sales plan for distributors located in TX, OK, LA, NM, AR. Established strong partnerships with accounts to ensure retail sales and shipment growth. Conducted educational seminars for sales associates and salon staff.
• Increased revenues by 35% over 2 years
• Promoted to Director of Business Development

• Responsible for product sales, inventory control, and distribution for 120 locations in So. CA. Increased sales volume using promotional incentives. Built strong working relationships with store owners and managers. Conducted sales analysis using various financial data.
• Ranked and Awarded as #1 in sales for Southern California and Las Vegas

• Responsible for achieving sales goals for two men’s fragrance brands. Utilized promotional vehicles, sets, and gift baskets to increase AUS and provided sales support in merchandising and counter maintenance.
• Ranked #3 out of 33 in total sales during November/December
• Increased sales of Pleasures to a Top 3 fragrance regionally

Additional Retail Experience: 1998 – 2002

• Foley’s – Men’s fragrance, North Hills Mall, North Richland Hills, TX
• Dillard’s – Women’s and men’s shoes, South Plains Mall, Lubbock, TX
• Nordstrom – Women’s shoes, Northeast Mall, Hurst, TX
• Aveda – Free standing store, Brea Mall, Brea, CA
• Origins – Free standing store, The Parks Mall, Arlington, TX