Tyler Henderson
Summary
Experienced and passionate ski industry professional with a proven track record in project and program management, strategic planning and analysis, marketing, and sales. Recognized for driving business growth through innovative strategies, operational excellence, and strong customer-focused initiatives. Adept at leading cross-functional teams, fostering collaboration, and delivering complex projects that enhance organizational performance and guest experiences. Brings a deep understanding of the ski industry landscape, coupled with a results-oriented approach to leadership and problem-solving. Committed to growing the sport of skiing by expanding inclusive access, fostering community engagement, and promoting sustainability to ensure the vitality of the sport for future generations.
Overview
10
10
years of professional experience
Work History
Manager, Season Pass Business Operations
Vail Resorts Inc.
10.2020 - Current
- Led critical programs and special projects on the Season Pass Marketing team, driving operational efficiency and go-to-market strategy.
- Operationalized and facilitated the season pass Auto Renew program, leading several cross-functional teams to successfully generate revenue and retain our most loyal guests.
- Optimized the execution and strategic planning of the season pass and lift ticket fulfillment programs in close collaboration with a 3rd party vendor.
- Introduced process optimizations while managing the operational go-to-market process for premium season pass launches.
- Developed a new evaluation and launch process for “non-premium” season passes, inclusive of enterprise wide and resort specific pass products.
- Managed the military and student verification process, including management of a 3rd party verification vendor.
- Oversaw the entirety of operations and go-to-market strategy for the Epic SchoolKids Program in Colorado, Utah, Washington State, & Canada.
Sr. Specialist, Season Pass Business Operations
Vail Resorts Inc.
08.2019 - 10.2020
- Managed marketing efforts for our reciprocal season pass partnerships with international and domestic partners.
- Development and management of the operational GTM process for the premium season pass launches.
- Owned strategic planning and operational execution of the Group Season Pass Sales with external ski clubs, employers, and wholesalers.
- Managed the sales operations, budget and overall success of the Direct Sales department.
- Provided leadership, guidance, and organization for the evolution of season pass in retail locations across the U.S.
- Executed administrative responsibilities for 75+ direct reports.
- Oversaw the entirety of operations for the Epic SchoolKids Program in Colorado, Utah, Washington State, & Canada.
Direct Sales Supervisor
Vail Resorts Inc.
11.2018 - 07.2019
- Led team to achieve sales targets through effective training and motivation strategies.
- Coordinated with marketing to align promotional activities with sales objectives, increasing brand visibility.
- Owned the strategic planning and management of the Direct Sales Opex and labor budgets
- Oversaw the entirety of operations for the Epic SchoolKids Program across the U.S & Canada.
- Managed a team of direct sales representatives, ensuring consistent achievement of individual and team goals.
- Conducted regular performance evaluations for 80+ direct reports, providing constructive feedback to support professional growth.
- Empowered sales representatives with necessary tools and resources required for success in their roles, increasing overall job satisfaction levels within the department.
Direct Sales Specialist
Vail Resorts Inc.
07.2018 - 11.2018
- Assisted in managing all day-to-day operations of the Season Pass Direct Sales Team
- Performed administrative responsibilities for a team of 80+ sales coordinators, team leads, agents, & interns
- Assisted in managing the Direct Sales Team in 14 retail stores and various events across the U.S.
- Managed group sales relationships with ski clubs, employers, and wholesalers across the U.S.
- Assisted in hiring, onboarding, & training Direct Sales coordinators, agents, and interns.
- Served as the manager on duty for 14 pass sales locations and various sales/pass holder engagement events.
Shop Manager
Kind Design
06.2015 - 02.2018
- Led daily operations, ensuring optimal workflow and customer satisfaction.
- Delivered excellent customer service by addressing and resolving customer inquiries and complaints.
- Implemented inventory management systems, improving stock accuracy and availability using Shopify Ecommerce.
- Monitored and analyzed sales reports to identify opportunities for growth.
- Developed and executed integrated marketing events to enhance brand visibility and engagement.
- Coordinated logistics for high-profile events, ensuring seamless operations and client satisfaction.
Education
Bachelor of Science - Natural Resource Recreation & Tourism
Colorado State University | Warner College of Natural Resources
Fort Collins, CO05.2015
Skills
- Project/Operations management
- Collaborative team management
- Documentation and reporting expertise
- Organizational strategy development
- Analytical decision-making
- Strategic issue analysis
Timeline
Manager, Season Pass Business Operations
Vail Resorts Inc.
10.2020 - Current
Sr. Specialist, Season Pass Business Operations
Vail Resorts Inc.
08.2019 - 10.2020
Direct Sales Supervisor
Vail Resorts Inc.
11.2018 - 07.2019
Direct Sales Specialist
Vail Resorts Inc.
07.2018 - 11.2018
Shop Manager
Kind Design
06.2015 - 02.2018
Bachelor of Science - Natural Resource Recreation & Tourism
Colorado State University | Warner College of Natural Resources
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