Tyler Hopkins
Digital Marketing Manager
Ankeny,IA
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
25
25
years of professional experience
2
2
years of post-secondary education
Work History
Digital Marketing Consultant
Business Consulting – Hopkins LLC
Ankeny, Iowa
01.2014 - Current
- Increase profits by developing, initiating and managing business processes
- Implemented marketing strategies that accomplish company's goals and objectives
- Introducing new systems and processes that lead towards more efficient operations.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Provided digital marketing solutions to small businesses.
Chief Marketing Officer
Spark Your Media
Tampa, Florida
01.2021 - 11.2021
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Run all of the Google Ads for Spark Your Media clients.
- Create branded website and design graphics for advertising campaigns
- Increased market awareness and penetration through development of creative collateral.
- Coordinated teams of design and implementation professionals to manage all project objectives.
Marketing Manager/Business Development
Discovery Naturals
Las Vegas, NV
01.2014 - 01.2020
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Met deadlines, exceeding expectations and effectively rolling out digital marketing campaign.
- Developed insights on marketing campaigns to assess performance against goals.
Co-Owner – Lettuce Marketing
01.2014 - 01.2016
- Created websites, developed branding, managed social media accounts, and consulted with business owners
- Helped entrepreneurs and business owners to develop, implement, and evaluate digital marketing strategies
- Attended trade shows as an attendee and exhibitor for Magic Dragon Distribution, FitPro, and Discovery Naturals.
Membership Consultant
Supremacy BJJ
01.2012 - 01.2013
- Managed lead generation, follow-up strategies, marketing and sales management processes
- Surpassed expected sales conversion with a 90% closing rate when prospects entered the facility
- Head trainer and creator of the fitness program Super Lady Fitness Bootcamp.
Electrical & Environmental Systems Specialist
United States Air Force
01.2006 - 09.2012
- Managed and trained a group of new Air Force members
- Maintained a fleet of aircraft and operational components
- Volunteered as a physical training leader (PTL) for the 6th MXS.
Owner/Manager
Healthy Lifestyle
02.2009 - 12.2009
- Introduced an outdoor fitness boot camp at an apartment complex
- Created and operated a mobile personal training service with two employees
- Developed and monitored fitness programs offered to our clients.
Education
Bachelor of Science - Business Marketing
The University of Tampa
Tampa, FL 01.2010 - 01.2012
Technical School - Electrical And Environmental Systems
Technical College:, Air Force
05.2006 - 09.2006
Skills
Marketing strategy
Web analytics
Project Management
Social media activities
Content marketing
Search engine optimization
Graphic design
Written communication
SEM strategy development
Content Development
Email Marketing
Timeline
Chief Marketing Officer
Spark Your Media
01.2021 - 11.2021
Digital Marketing Consultant
Business Consulting – Hopkins LLC
01.2014 - Current
Marketing Manager/Business Development
Discovery Naturals
01.2014 - 01.2020
Co-Owner – Lettuce Marketing
01.2014 - 01.2016
Membership Consultant
Supremacy BJJ
01.2012 - 01.2013
Bachelor of Science - Business Marketing
The University of Tampa
01.2010 - 01.2012
Owner/Manager
Healthy Lifestyle
02.2009 - 12.2009
Technical School - Electrical And Environmental Systems
Technical College:, Air Force
05.2006 - 09.2006
Electrical & Environmental Systems Specialist
United States Air Force
01.2006 - 09.2012