Tyler Recesso
Valencia,CA
Summary
National Sales Director leading multi-channel revenue growth across in-home sales, door-to-door, and retail expansion. Builds sales systems, KPI dashboards, sales forecasting, and recruitment and training programs for 30+ reps per quarter that lift close rates, improve rep productivity, and create consistent appointment flow. Partners with executive leadership on pricing, compensation, and growth strategy while scaling national market presence.
Overview
10
10
years of professional experience
Work History
National Sales Director
AlkaVida
Los Angeles, CA
10.2025 - Current
- Improve 60% close rates through structured training, quota setting, and performance management across the sales team.
- Track 35% close-rate performance across in-home and door-to-door sales teams.
- Build and scale a multi-channel sales organization, including recruitment, training, and performance management.
- Design a structured sales framework that improves consistency across in-home and door-to-door selling motions.
- Develop KPI-driven dashboards for lead conversion, rep productivity, and sales forecasting.
- Negotiate strategic retail partnerships, including big-box and in-store sales models, to expand national channel reach.
- Collaborate with executive leadership on pricing, compensation structures, territory planning, and long-term growth initiatives.
Founder & CEO
AquaPure
Los Angeles, CA
03.2024 - Current
- Build 90% referral conversion rate by coordinating installer and service provider partnerships nationwide.
- Drive 80 new customer orders weekly through direct-to-consumer marketing and referral-led sales.
- Founded and scaled AquaPure as a national e-commerce brand selling premium reverse osmosis and remineralization systems.
- Own end-to-end operations across product sourcing, branding, logistics, and customer experience.
- Develop and execute digital marketing initiatives that support early-stage revenue growth.
- Position AquaPure as a premium, health-focused solution in a highly competitive water filtration market.
- Expand nationwide distribution through installer and service-provider relationships that reinforce customer trust.
Sales Manager
Culligan Water
Los Angeles, CA
01.2023 - 03.2024
- Raised team close rates by 35% by implementing structured training and repeatable sales processes.
- Drove 15–20% above quota performance while supporting multi-million-dollar annual revenue growth.
- Recruited, trained, and developed top-performing sales talent while strengthening retention and team culture.
- Partnered with executive leadership on product launches and market expansion initiatives, aligning go-to-market execution with growth goals.
- Led the largest U.S. sales team for Culligan Water, delivering top regional performance through sales forecasting, territory management, and pipeline management.
Chief Executive Officer
Parrot ID
Sacramento, CA
05.2019 - 01.2023
- Led company through a $20M IPO process, managing investor relations, strategy, and execution.
- Built foundational business operations, revenue models, and go-to-market execution from inception.
- Secured enterprise opportunities with government and large organizations, expanding market presence.
- Oversaw product strategy, strategic partnerships, and organizational leadership across all executive functions.
- Positioned the company as an innovative digital identity platform with scalable long-term potential.
Director of Sales & Marketing
Three29
Sacramento, CA
06.2019 - 05.2020
- Drove 125% year-over-year revenue growth through new sales strategies and operational improvements.
- Implemented CRM systems that generated $600K in additional revenue and improved pipeline visibility.
- Led marketing initiatives that drove 60% of total company growth through coordinated campaigns and sales alignment.
- Built sales forecasting and pipeline management processes to improve visibility and support quota setting.
- Aligned sales and marketing priorities through process optimization and change management across the organization.
- Strengthened territory management and go-to-market execution to focus effort on the highest-value opportunities.
- Drove executive leadership and organizational scaling by translating performance data into operational improvements and team direction.
Director of Sales & Marketing
Language World Services
Sacramento, CA
09.2017 - 06.2019
- Drove 80% sales growth within 7 months through aggressive business development and go-to-market execution.
- Negotiated contracts with major healthcare systems, including Kaiser Permanente and Stanford, to expand strategic partnerships and close high-value deals.
- Expanded into new markets, generating over $1M in new revenue within the first year through territory management and channel development.
- Led marketing and branding initiatives to strengthen market positioning and support pipeline management across the sales organization.
Regional Sales Manager
EcoWater Systems
Sacramento, CA
12.2016 - 09.2017
- Grew regional revenue from $15K/month to $187K/month through targeted team development and sales strategy.
- Built and led a high-performing sales team that consistently exceeded targets through clear quota setting and coaching.
- Reduced cancellations and improved customer retention by tightening follow-up processes and change management.
- Strengthened sales forecasting and pipeline management to improve visibility into regional performance and closing activity.
- Managed territory planning and channel development to expand regional coverage and support sustained growth.
Education
Business Administration
College of the Canyons
Valencia, CASkills
- Executive leadership & organizational scaling
- Revenue growth & profit optimization
- National sales strategy & team development
- Go-to-market execution
- Strategic partnerships & business development
- Performance management
- Sales forecasting
- Territory management
- Pipeline management
- Channel development
- Change management
- Territory planning
- Quota setting
Personal Information
Title: CHIEF EXECUTIVE OFFICER | NATIONAL SALES EXECUTIVE | GROWTH STRATEGIST
Timeline
National Sales Director
AlkaVida
10.2025 - Current
Founder & CEO
AquaPure
03.2024 - Current
Sales Manager
Culligan Water
01.2023 - 03.2024
Director of Sales & Marketing
Three29
06.2019 - 05.2020
Chief Executive Officer
Parrot ID
05.2019 - 01.2023
Director of Sales & Marketing
Language World Services
09.2017 - 06.2019
Regional Sales Manager
EcoWater Systems
12.2016 - 09.2017
Business Administration
College of the Canyons