Dynamic sales leader with over 20 years of experience in the beauty industry, specializing in brand growth, market expansion, and sales optimization. Strong track record of cultivating enduring client relationships through expert support and unwavering service, complemented by a deep understanding of advanced marketing and merchandising strategies. Proven ability to lead and develop high-performing teams of up to 75 sales professionals while representing over 250 manufacturers, driving significant market penetration and brand recognition. Recognized for strategic planning and collaborative leadership that consistently achieves organizational goals and enhances team performance.
Overview
13
13
years of professional experience
Work History
National Sales Director
Paramount Beauty Distributors
New York, NY
03.2013 - Current
Directed outside sales distribution for Paramount Beauty brands, generating $32 million in annual sales
Hired, trained, and led a high-performing team of 75 sales professionals
Launched over $30 million beauty brands within the Paramount organization
Built and developed an inside sales team of 4 Salon Concierges
Re-structured the Paramount sales team to improve performance and accountability
Designed compensation packages including commission structures and KPI-based bonus opportunities
Prepared monthly, quarterly, and annual sales forecasts to guide strategic planning
Set and managed territory assignments, performance quotas, and departmental budgets
Conducted performance evaluations using KPIs to identify growth and training opportunities
Maintained sales volume and pricing strategies by monitoring supply, demand, trends, and competitors
Promoted brand awareness through targeted marketing campaign development
Delivered sales presentations, negotiated contracts, and secured high-value clients
I Analyze monthly P&L and deliver presentation to the owners on our revenue, growth, cost of goods, gross profit, expenses compensations and many more line items.
Developed and executed national sales strategies to drive revenue growth across diverse product lines.
Led high-performing sales teams, fostering collaboration and mentoring for optimal performance.
Analyzed market trends to identify opportunities for expansion and competitive positioning.
Implemented innovative solutions to enhance customer engagement and retention initiatives.
Established strong relationships with key stakeholders to facilitate effective partnerships and negotiations.
Oversaw training programs to ensure teams were equipped with product knowledge and sales techniques.
Streamlined sales processes, resulting in improved efficiency and reduced turnaround times for client proposals.
Conducted performance evaluations, setting goals aligned with organizational objectives to boost team productivity.
Managed large-scale trade shows and events, showcasing company offerings to potential buyers in various industries.
Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
Established strong relationships with key clients for long-term business growth and retention.
Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
Developed and assigned monthly sales quotas to over [Number] regional sales managers in [Location].
Liaised with marketing and product development departments to maintain brand consistency.
Expanded the company''s market presence by identifying and securing new business opportunities.
Contributed valuable insights during product development phases to ensure alignment with customer needs and expectations.
Cultivated a positive team culture that fostered collaboration, motivation, and high levels of employee satisfaction.
Increased sales revenue by developing and implementing strategic sales plans tailored to regional markets.
Spearheaded efforts to streamline internal processes, improving efficiency within the sales department.
Analyzed industry trends and competitor activities to adjust strategies for continued competitiveness in the marketplace.
Developed comprehensive training programs for new hires, ensuring rapid onboarding and early contributions to team goals.
Overhauled underperforming territories by reassigning resources or implementing targeted improvement initiatives.
Collaborated with cross-functional teams to ensure seamless customer experiences from acquisition to post-sale support.
Achieved consistent sales growth through effective negotiation skills and persuasive communication techniques.
Led a high-performing sales team, providing coaching and development to drive individual success.
Demonstrated expertise in product offerings by conducting informative presentations at industry conferences or client meetings.
Optimized product pricing strategies based on market research data, resulting in improved profit margins.
Championed the adoption of advanced sales tools and technologies to increase productivity and optimize team performance.
Navigated complex contract negotiations skillfully, securing favorable terms for both the company and its clients.
Implemented innovative marketing campaigns that increased brand awareness and generated leads for the sales team.
Regularly exceeded quarterly sales targets through diligent prospecting and follow-up activities with prospective clients.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Managed team of sales representatives, providing guidance, coaching and support.
Managed and motivated sales team to increase revenue [Number]% in [Timeframe].
Established pricing strategies to maintain competitive pricing and maximize profits.
Connected with prospects through trade shows, cold calling and local-area networking.
Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
Worked closely with product teams to understand customer needs and requirements.
Managed revenue models, process flows, operations support, and customer engagement strategies.
Managed accounts to retain existing relationships and grow share of business.
Collaborated with marketing teams to help sales campaigns reach target audiences.
Built relationships with customers and community to establish long-term business growth.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Implemented systems and procedures to increase sales.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Compiled and analyzed data to determine approaches to improve sales and performance.
Recognized nationally for revenue growth, client acquisition, and high customer retention
Determined annual unit and gross profit plans through data analysis and marketing execution
Researched and identified new customers and market opportunities to sustain revenue growth
Participated in industry events, training seminars, and manufacturer showcases nationwide
Motivated and mentored staff to exceed performance benchmarks
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Prepared sales presentations for clients showing success and credibility of products.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Organized promotional events and interacted with community to increase sales volume.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Communicated product quality and market comparisons by creating sales presentations.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Facilitated business by implementing practical networking techniques.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Led national sales strategies to drive revenue growth and market share expansion.
Developed and implemented training programs for regional sales teams to enhance performance.
Analyzed market trends and customer insights to inform product development initiatives.
Collaborated with marketing teams to create promotional campaigns aligned with sales objectives.
Conducted regular performance reviews, providing feedback to optimize team outcomes and efficiency.
Negotiated contracts with major clients, securing long-term partnerships and strategic alliances.
Mentored junior sales staff, fostering skill development and career progression within the team.
Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
Enhanced customer loyalty by addressing concerns promptly and providing exceptional service throughout the sales process.
Brazilian Professional
Education
Cosmetologist License - Cosmetology And Cosmetology Instructure
Aveda Institute
Aveda Institute Cincinnati Ohio
08.2000
Bachelor of Business Administration (BBA) - Business Administration & Management
University of Cincinnati
Cincinnati, OH
08.2006
Skills
Sales forecasting
Talent acquisition and team building
Strategic performance management
Customer relationship management software
Effective verbal communication
Budget management
Sales data analysis
Sales data organization
Employee performance assessments
Revenue forecasting expertise
Analytical problem solving
Customer issue resolution
Cost analysis
Strong attention to detail
Financial profitability assessment
Employee training
Team recruitment and onboarding
Effective time management
Product promotion
Effective relationship management
Strategic decision making
Strategic discount management
Professional networking
Quota achievement tracking
Exceptional customer support
Interdepartmental communication
Customer behavior analysis
Client account management
Client interaction
Strategic account management
Effective strategic planning
Consultative sales approach
Employee training
Sales process optimization
Business development and client retention
Team skill enhancement
Talent acquisition
Geographic territory oversight
Sales forecasting
Business development
Client account management
Industry expertise
Contract negotiations
Sales pipeline management
[Product or service] expertise
Effective sales techniques
Strategy management
Competitive intelligence
Sales goal development
Contract negotiation expertise
Sales training and leadership
Contract finalization
Sales team training
Sales presentations
Client relationship management
Social media marketing
Sales strategy development
Sales reporting
Sales development training
Client acquisition
Pipeline development
Revenue growth
Cold calling
Profitability optimization
Sales funnel management
Competitive analysis
Sales coaching
Vendor management
Channel development
[Type] marketing
Revenue forecasting
Trade show representation
KPI analysis
Sales leadership and training
Marketing campaign analysis
Supplier sourcing
Teamwork
Teamwork and collaboration
Customer service
Problem-solving
Time management
Attention to detail
Problem-solving abilities
Multitasking
Multitasking Abilities
Reliability
Excellent communication
Organizational skills
Team collaboration
Team leadership
Team motivation
Active listening
Effective communication
Adaptability and flexibility
Verbal and written communication
Decision-making
Detail-oriented
Relationship building
Team building
Goal setting and achievement
Staff training and development
Task prioritization
Business development and planning
Rapport and relationship building
Sales operations
Sales targeting
Client relations
Interpersonal skills
Product knowledge
Self motivation
Analytical thinking
Sales processes
Customer relationship management
Professionalism
Appointment scheduling
Goal setting
Sales process
Interpersonal communication
Analytical problem solver
Sales strategy
Objection handling
Presentations and public speaking
Staff supervision
Time management abilities
Continuous improvement
Inventory control
Customer engagement
Key account management
Strategic planning
Solution selling
Staff training
Business growth and retention
Staff development
Staff recruiting
Territory management
Forecasting
Account development
[Type] sales techniques
Sales target setting
Deal closing
Sales training
Operations management
Customer complaint resolution
Inventory management
Accomplishments
One of my biggest accomplishments working for Paramount Beauty is my role as their National Sales Director.
Paramount never had a senior manager over seeing and leading their team. As the Brazilian Professional Brand Manager, I was working with every DSC, everyday. I noticed a big missing piece within the company infrastructure and that was no leadership. The owners of the company are visionaries and not really Leaders. recognizing this, I created 20 page presentation on a new role called the National Director of Sales. I wrote the job descriptions for every role within the company including my own. I re-worked the structure, changed their systems and added polices and procedures that that would make Paramount a stronger company. in all departments.
Davines Distributor of the year 2025
Paramount Beauty Achieved the highest over all growth, year over year out of the 30 other distributors in the united states.
Timeline
National Sales Director
Paramount Beauty Distributors
03.2013 - Current
Brazilian Professional
Cosmetologist License - Cosmetology And Cosmetology Instructure
Aveda Institute
Bachelor of Business Administration (BBA) - Business Administration & Management