Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Timeline
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Tyler Salerno

Tyler Salerno

San Ramon,CA

Summary

Awarded Strategic Account and Senior Sales Manager with 8+ years of experience managing high-value technical accounts and driving revenue growth across complex, multi-venue portfolios. Skilled in contract negotiation, cross-functional collaboration, and delivering white-glove client service to senior stakeholders. Adept at identifying use-case expansion opportunities and translating technical solutions into measurable business outcomes for mid-market and enterprise clients.

Overview

13
13
years of professional experience

Work History

Senior Sales Manager of Event Production

Encore, San Francisco
San Francisco
04.2020 - Current

Managed a high-value portfolio of technical accounts across 30+ premier venues, including Ritz-Carlton Half Moon Bay, Four Seasons Napa Valley, and SAFE Credit Union Convention Center, driving retention and expanding use cases at each property
Negotiated contracts and pricing with senior client stakeholders, securing multimillion-dollar AV agreements and broadening the scope of services across accounts
Identified technical solution opportunities to meet complex client needs, including specialized film industry awards programs with demanding technical requirements
Conducted discovery sessions and requirements gathering with clients to design customized event technology solutions, coordinating execution across internal operations, technical, and marketing teams
Forecasted revenue and developed account-level strategies to grow market share and enhance customer satisfaction across a multi-venue portfolio
Served as the internal advocate for high-value clients, collaborating cross-functionally with finance, operations, and production teams to resolve escalated issues and ensure seamless delivery
Trusted sales mentor and seasoned regional instructor, providing guidance and training to sales teams to improve performance, service excellence and solution selling

Sales Manager

PSAV, Los Angeles
07.2018 - 04.2020

Managed and grew a book of hospitality accounts in the Los Angeles market, delivering tailored AV solutions that increased repeat business and client retention
Built long-term relationships with senior client contacts, conducting discovery to uncover cross-sell opportunities and expand service adoption across accounts

Technician

PSAV
10.2015 - 06.2018

Technician specializing in live audio video production and recording for private and public events.

Operated in over 50 hotel venues in the greater Los Angeles area. Theatrical lighting, camera operation, networking and rigging. Recording Certified. Jands Vista Lightboard Operator.

Audio Visual Technician

AVMS, Napa
04.2015 - 08.2015

Provided and operated high end audio/visual services for high profile Napa Valley clientele. Known for exceptional customer support. Worked flexible hours. Provided troubleshooting techniques in integrating professional audio/video systems. Completed average of 10 work orders each week.

Audio/Lighting Technician

Sonoma State University
05.2013 - 01.2015
  • Sonoma State University My responsibilities include live audio mixing, including FOH, monitor mixing and in-ear monitor mixing, theatrical lighting, and multimedia video support for events of various sizes and functions.

Education

Bachelor's Degree - Music Composition

Sonoma State University
Rohnert Park
12-2013

High School -

Redondo Union High School
Redondo Beach
06-2011

Summer Intensive Training Program - Music Composition

San Francisco Conservatory of Music
San Francisco
07-2010

Skills

  • Communication Skills
  • Sales Presentations
  • Microsoft Office
  • Customer Service
  • Customer Relationship Management (Salesforce, CITY, Opera, Envision)
  • Sales coaching
  • Negotiation expertise
  • Rapport and relationship building

Accomplishments

  • Received annual "Do The Right Thing" Core Company Values Award 2024
  • Received annual "Value People" Core Company Values Award 2025
  • Won "Capture of the Quarter" Q1 2025

Timeline

Senior Sales Manager of Event Production

Encore, San Francisco
04.2020 - Current

Sales Manager

PSAV, Los Angeles
07.2018 - 04.2020

Technician

PSAV
10.2015 - 06.2018

Audio Visual Technician

AVMS, Napa
04.2015 - 08.2015

Audio/Lighting Technician

Sonoma State University
05.2013 - 01.2015

Bachelor's Degree - Music Composition

Sonoma State University

High School -

Redondo Union High School

Summer Intensive Training Program - Music Composition

San Francisco Conservatory of Music