Tyler Salerno
San Ramon,CA
Summary
Experienced event technology Sales Manager and Producer, with over a decade of experience, well-versed in developing continual high-end live produced content devoted to continuous improvement and revenue growth. Exceptional interpersonal skills to interface with various clients, colleagues and partners. People focused leader with proven success in maintaining long-term growth and development of employees. Excels in building long-lasting, productive client relationships to boost customer numbers and market share.
Overview
13
13
years of professional experience
Work History
Senior Sales Manager of Event Production
Encore, San Francisco
04.2020 - Current
- Supported Venues as Senior Sales Manager
- July 2024 - Present: Ritz-Carlton, Half Moon Bay
- Led technical sales, pipeline management, account oversight, financial forecasting, marketing development, and customer satisfaction for a 5-star, multi-million dollar, AV revenue-generating venue.
- 2024: SAFE Credit Union Convention Center
- Managed large-scale events with a focus on delivering seamless AV and event technology solutions for a city owned and operated venue in California's capital.
- 2023: Four Seasons Napa Valley Resort, Hilton Doubletree Sonoma, Hyatt Regency Sonoma, Hyatt Santa Clara, Santa Clara Marriott
- 2021: Fairmont Century Plaza Hotel
- Specialized in supporting film industry awards programs, managing complex event technology requirements.
- 2020: Greater Southern California
- Managed on-site event technology sales and consultation across 18 hotel venues in Los Angeles, Ventura, and Santa Barbara Counties.
Sales Manager
PSAV, Los Angeles
07.2018 - 04.2020
- Event Production Sales Manager, Loews Santa Monica Beach Hotel
- Event Production Sales Manager, InterContinental Los Angeles Downtown
- Accomplished sales goals and boosted revenue through product knowledge and customer relationship management.
- Generated yearly revenue exceeding 1.3 million dollars.
- Increased customer satisfaction rating by 10%.
Technician
PSAV
10.2015 - 06.2018
- Technician specializing in live audio video production and recording for private and public events.
- Operated in over 50 hotel venues in the greater Los Angeles area. Theatrical lighting, camera operation, networking and rigging. Recording Certified. Jands Vista Lightboard Operator.
Audio Visual Technician
AVMS, Napa
04.2015 - 08.2015
- Provided and operated high end audio/visual services for high profile Napa Valley clientele. Known for exceptional customer support. Worked flexible hours. Provided troubleshooting techniques in integrating professional audio/video systems. Completed average of 10 work orders each week.
Audio/Lighting Technician
Sonoma State University
05.2013 - 01.2015
- Sonoma State University My responsibilities include live audio mixing, including FOH, monitor mixing and in-ear monitor mixing, theatrical lighting, and multimedia video support for events of various sizes and functions.
Education
Bachelor's Degree - Music Composition
Sonoma State University
Rohnert Park12-2013
High School -
Redondo Union High School
Redondo Beach06-2011
Summer Intensive Training Program - Music Composition
San Francisco Conservatory of Music
San Francisco07-2010
Skills
- Communication Skills
- Sales Presentations
- Microsoft Office
- Customer Service
- Customer Relationship Management (Salesforce, CITY, Opera, Envision)
- Sales coaching
- Negotiation expertise
- Rapport and relationship building
Accomplishments
- Received annual "Do The Right Thing" Core Company Values Award 2024
- Received annual "Value People" Core Company Values Award 2025
- Won "Capture of the Quarter" Q1 2025
Websites
Timeline
Senior Sales Manager of Event Production
Encore, San Francisco
04.2020 - Current
Sales Manager
PSAV, Los Angeles
07.2018 - 04.2020
Technician
PSAV
10.2015 - 06.2018
Audio Visual Technician
AVMS, Napa
04.2015 - 08.2015
Audio/Lighting Technician
Sonoma State University
05.2013 - 01.2015
Bachelor's Degree - Music Composition
Sonoma State University
High School -
Redondo Union High School
Summer Intensive Training Program - Music Composition
San Francisco Conservatory of Music