Tyler Thrift
Delray Beach,FL
Summary
Versatile and results driven marketing professional with over 9 years experience in building and managing a wide spectrum of communications, marketing and public relations efforts. Known for my ability to bolster team morale and inspire the best in people.
Overview
14
14
years of professional experience
Work History
Regional Marketing Manager
Atlantic Pacific Companies
08.2024 - Current
- Promoted programs, products and services with multi-channel strategies.
- Implemented several new marketing strategies for communities based on rejection and consumer satisfaction data.
- Allocated budget resources effectively to maximize return on investment for marketing initiatives.
- Reviewed and analyzed campaign results regularly, adjusting tactics as needed to achieve desired outcomes.
- Partnered with external agencies for specialized projects, ensuring seamless integration of their work into overall marketing plans.
Marketing Associate
Greystar
08.2020 - Current
- Oversees all Marketing Efforts for 30+ property portfolio across South Florida and Tampa Regions
- Developed and executed marketing campaigns across various platforms to increase brand awareness and drive customer acquisition
- Served as exclusive marketing representative in all new business pitches for South Florida and Tampa portfolios
- Conducted market research and analysis to identify consumer trends, competitor strategies, and opportunities for growth
- Assisted in organizing and executing events, tradeshows, and promotions to promote products and services
Marketing and Communications Manager
Tzadik Management
01.2016 - 08.2020
- Oversaw all Marketing and Public Relations efforts company wide, creating uniform practices to ensure traffic generation and brand recognition
- Developed company wide marketing strategy, creating consistent lead generation and process company-wide
- Media point of contact company wide
- Specializing in Crisis Management and Brand Capitalization
- Company-wide systems trainer for all leasing and marketing platforms
- Established centralized leasing call center servicing all communities company wide - (11,000 Units)
- Providing routine reputation analysis to company executives with quarterly PR agendas
Screenwriter
DNP Studios
01.2011 - 12.2015
- Produced multiple screenplays and commercial scripts for companies such as Subway, One Blood and Disney
Education
Bachelors - Communication and Multimedia Studies
Florida Atlantic University
Boca Raton, FL12.2015
Skills
- Crisis Management
- Prospect Generation
- Data Analysis
- Event Management
- Creative Writing
- Public Speaking
- Employee Retention
- Vendor Management
- Employee Training
- Online and mobile consumer marketing tools
Accomplishments
- Successfully overseen 10+ high rise and A-Class asset lease-ups throughout the state of Florida.
- Oversaw and implemented brand developments on multiple top of market multi-family developments throughout the state of Florida.
- Spearheaded organic social media traffic generation strategy that directly resulted in the under-budget lease up of two top of market lease ups in South Florida
Timeline
Regional Marketing Manager
Atlantic Pacific Companies
08.2024 - Current
Marketing Associate
Greystar
08.2020 - Current
Marketing and Communications Manager
Tzadik Management
01.2016 - 08.2020
Screenwriter
DNP Studios
01.2011 - 12.2015
Bachelors - Communication and Multimedia Studies
Florida Atlantic University
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