Dynamic and results-oriented professional with extensive experience at Roc Nation HQ, adept in creative strategies and relationship building. Excelled in audience engagement and media communications, significantly enhancing marketing campaigns and customer experiences. Skilled in VIP guest handling and creative direction, leveraging teamwork for impactful artist liaison and campaign success.
Overview
5
5
years of professional experience
Work History
Label Marketing Resident
Roc Nation HQ
09.2024 - Current
Gain marketing experience in working with team members managing artist campaigns
Assist in day to day activities of the marketing department developing highly effective content across various digital platforms (social media, website, song case studies, playlists, etc.)
Create and maintain media lists, editorial calendars, media clip summaries, coverage grids and other databases
Provide on-site assistance at various events, activations, etc.
Gain knowledge in building out email blast to different departments
Work with our marketing team to develop skills needed for creating compelling and engaging marketing campaigns
Develop planning, organizational and time management skills through storytelling, marketing, and analyzing data
Roc Nation School Student Ambassador
Long Island University Brooklyn Campus
04.2022 - Current
Developed and maintained relationships with current and prospective students to drive retention.
Participated in university marketing campaigns by providing testimonials and sharing personal experiences through various forms of media, including social media, print materials, and videos.
Improved communication between students and university staff by serving as a liaison to address concerns and provide feedback.
Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Participated in on- and off-campus recruitment events to support university objectives..
Club Lounge Attendant
The 40/40 Club
11.2022 - 04.2023
Promoted business loyalty by fostering positive customer relationships.
Increased return visits from guests by fostering a memorable, personalized experience and establishing rapport with clientele through attentive service provision.
Addressed guest concerns promptly and professionally, resulting in timely resolution and enhanced satisfaction levels.
Boosted overall revenue through suggestive selling techniques; effectively upsold additional items and premium services that enhanced the guest experience.
Help Desk Analyst
Victra
08.2020 - 02.2021
Activated accounts for clients interested in new services.
Installed and configured operating systems and applications.
Trained and supported end-users with software, hardware, and network standards and use processes.
Used ticketing systems to manage and process support actions and requests.
Configured hardware and granted system permissions to new employees.
Lead Customer Service Specialist
Victra
02.2020 - 08.2020
Trained, oversaw, and mentored new team members to strengthen performance and job expertise.
Sought ways to improve processes and services provided.
Worked closely with other departments such as sales or marketing aligning company objectives towards enhancing customer experience.
Initiated cross-training initiatives among employees enabling them to take on additional responsibilities during peak periods or absences.
Education
Bachelor of Arts - Music Technology, Entrepreneurship & Production
Long Island University
Brooklyn, NY
05.2025
High School Diploma -
Millbrook High School
Raleigh, NC
06.2015
Skills
Creative Strategies
Relationship Building
Attention to Detail
Audience Engagement
Decision-Making
Media Communications
Relationship Management
VIP guest handling
Teamwork and Collaboration
Creative Direction
Self-critiquing skills
Artist Liaison
Timeline
Label Marketing Resident
Roc Nation HQ
09.2024 - Current
Club Lounge Attendant
The 40/40 Club
11.2022 - 04.2023
Roc Nation School Student Ambassador
Long Island University Brooklyn Campus
04.2022 - Current
Help Desk Analyst
Victra
08.2020 - 02.2021
Lead Customer Service Specialist
Victra
02.2020 - 08.2020
Bachelor of Arts - Music Technology, Entrepreneurship & Production
Long Island University
High School Diploma -
Millbrook High School
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