TYRA COLDEN
Northern NJ
Summary
Effective merchandising professional bringing demonstrated success in leveraging visual display expertise to express brand vision. Over 10 years of fashion industry experience in wholesale and retail. Quick-learning and creative with aptitude for surmounting challenges. Dedicated to empowering employees through training and development initiatives resulting in improved productivity
Overview
12
12
years of professional experience
Work History
Visual Merchandiser (Team Lead)
Nordstrom
Short Hills, NJ
09.2022 - Current
- Collaborated with cross-functional teams to develop cohesive brand presentations across multiple departments.
- Crafted comprehensive schematics for fixture placement and implemented creative solutions to address space limitations while maintaining an impactful visual presence.
- Developed compelling visual presentations to enhance brand identity, provoke customer engagement and drive sales.
- Trained 3 junior team members in visual merchandising techniques for consistent brand presentation and a seamless customer journey throughout the store.
- Assisted with special event planning and execution; incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Directed floor transitions, special projects, and brand launches through on-site leadership at various locations.
- Conducted regular competitor analysis; staying informed of industry trends and adjusting visual merchandising strategy as needed to maintain a competitive edge.
- Fostered strong relationships with vendors to source unique props and fixtures that elevated store visual appeal.
- Analyzed sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.
- Collaborated with store leadership teams in weekly walkthroughs to enhance presentation standards and foster continuous improvement in the store environment.
- Successfully met or exceeded company KPIs related to visual merchandising, contributing to overall business growth and performance.
Regional Brand Manager
Hanro USA Inc.
New York, NY
03.2016 - 12.2021
- Spearheaded sales initiatives to reach 1 million dollar target following strategic investment and installation of Hanro's inaugural women's shop at Bloomingdale's flagship store.
- Oversaw sales, visual presentation, marketing and inventory management for all Hanro shops within designated territory.
- Analyzed door-specific sales data to formulate visual merchandising strategies aimed at boosting profitability.
- Conducted engaging seminars and implemented effective incentive programs at store level to boost selling team engagement..
- Facilitated ongoing communication with retail partners to gather insights on brand performance and competition.
- Partnered with corporate account executives to develop and execute regional brand strategies to enhance market presence in all doors.
- Regularly trained selling specialists on best practices to serve clients; fostering a culture of continuous learning, development and brand expertise.
Senior Merchandise Coordinator
Winston Retail Solutions
New York, NY
03.2014 - 03.2016
- Ensured precise shop recovery across 15+ doors and developed impactful visual presentations to meet client specifications.
- Executed comprehensive photo documentation and recorded all store-level callout's in weekly SVRs to support operational assessments.
- Evaluated brand decks to design and execute impactful floor layouts, shop installations, and mannequin presentations.
Education
Bachelor of Science - Fashion Merchandising Management
The Fashion Institute of Technology
New York, NYSkills
Increased client outreach and engagement through strategic use of Mailchimp, Google Analytics and ACT! software
Increased client outreach and engagement through strategic use of Mailchimp, Google Analytics and ACT! software
Timeline
Visual Merchandiser (Team Lead)
Nordstrom
09.2022 - Current
Regional Brand Manager
Hanro USA Inc.
03.2016 - 12.2021
Senior Merchandise Coordinator
Winston Retail Solutions
03.2014 - 03.2016
Bachelor of Science - Fashion Merchandising Management
The Fashion Institute of Technology