Tyrine Harris
New York
Summary
Dynamic Brand Manager With 14 years of experience in developing innovative growth strategies and managing marketing initiatives to enhance brand visibility. Proven track record in establishing and communicating brand vision, mission, and goals, ensuring organizational alignment. Seeking Senior Brand Manager role to leverage expertise in driving brand success and strategic marketing
Overview
14
14
years of professional experience
Work History
Brand Manager
LES Express
07.2014 - Current
- Spearheaded the Branding & Marketing Strategy: Positioned LES Express as one of New York City's premier basketball tournaments and community development programs for over a decade, providing a unique platform for athletes aged 5 to 50
- Enhanced Brand Recognition: Delivered top-tier visibility through initiatives like logo placement on jerseys, exclusive staff outfits, and signage displays, ensuring high levels of brand interaction across events
- Community & Industry Engagement: Organized high-profile events featuring NYC's premier athletes, NBA players, overseas professionals, and streetball legends, generating buzz within the community and sports industry
- Program Development: Oversaw the S.A.F.E League Program, Unlimited Men's Division, and High School 'Rising Stars' Boys/Girls Division, integrating basketball with career development training to inspire the next generation of athletes
- Strategic Partnerships: Secured permits, lights, and renovations to elevate the event experience, creating opportunities for artist meet-and-greets and media engagement
- Comprehensive Marketing Initiatives: Directed video and photography production for brand interactions, distributed impressions across various media outlets, and led email marketing campaigns reaching over 500,000 industry tastemakers nationwide
- Event Execution: Delivered All-Star and Championship packages, including exclusive experiences for players and audiences, further solidifying the brand's presence in NYC's basketball and community landscape
- Elevated LES Express to a top-tier tournament brand known for excellence, serving the tri-state area and drawing the city's best middle school and high school athletes
- Enhanced community outreach by blending basketball with career development, fostering growth for participants on and off the court
- Ensured consistent media exposure and built a loyal following by leveraging innovative branding and promotion strategies
Production Manager
The TDC Group
01.2011 - Current
- Company Overview: Founded by legendary music producer, Tony Dofat, a Professional Entertainment Consulting Firm, with over 25 Years experience and contributing over 20 million records sold
- Formed a production team and staff to ensure the success of the TDC Group
- Conducted production meetings with artist and staff to plan every aspect of the production team's direction
- Secured the rights to present the play from the royalty house or publisher-agent
- Coordinated artist development, preparation, and scheduling
- Assembled and managed a skilled production team, facilitating effective collaboration and planning to align with the organization's creative direction
- Negotiated and acquired the necessary rights for play presentations, ensuring legal compliance and artistic integrity
- Oversaw artist development, meticulously coordinated schedules, and prepared teams for successful project execution
- Founded by legendary music producer, Tony Dofat, a Professional Entertainment Consulting Firm, with over 25 Years experience and contributing over 20 million records sold
Front Office/ Concierge
Park Hyatt New York
08.2014 - 02.2024
- Create an atmosphere of luxury hospitality and professionalism, accommodating special requests, when possible, quickly resolving concerns, and scheduling excursions
- Concierge Expertise: Provided a wide range of concierge services, including acting as a personal guide for VIP guests, offering travel, theater, and fine dining recommendations, and making reservations
- Respond to guest needs quickly and accurately, white glove service, offering endorsements for local restaurants, museums, attractions, and directions
- Build relationships with local contacts and vendors, constantly building a base of knowledge to support guests
- Communicate directly with guests regarding luggage storage and packages, working closely with bell staff to ensure safe handling of all baggage and personal deliveries
- Handle responsibilities and duties related to the Front Desk, Bell Desk, and Business Center
- Awards and Recognition: Contributed to Park Hyatt's Forbes Five Star/Five Diamond Award, showcasing an unwavering commitment to excellence
- Guest-Centric Networking: Cultivated an extensive network of contacts, service providers, and local businesses to provide guests with the highest level of service
- White Glove Service: Ensured a white-glove, platinum-level service, attending to guest needs and providing luxurious amenities
- Pre-Opening Team:
Education
Bachelor's Degree - Business/Trade/Commerce
Post University
07.2014
Associate Degree - Management & Marketing
University of Phoenix-Online Campus
06.2009
High School Diploma - General Studies
Rice High School
New York05.2002
Skills
- Social media
- Communication
- Problem Solving
- Project Management
- Budget Planning
- Client Service
- Collaboration
- Analytical Skills
- Market analysis
- Partnership development
- Sales support
- Brand strategy
- Event coordination
- Sales strategy
- Social media strategy
- Product management
- Marketing expertise
- Staff coaching
- Product positioning
- Brand positioning
- Performance monitoring
- Website management
- Marketing communications
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Front Office/ Concierge
Park Hyatt New York
08.2014 - 02.2024
Brand Manager
LES Express
07.2014 - Current
Production Manager
The TDC Group
01.2011 - Current
Bachelor's Degree - Business/Trade/Commerce
Post University
Associate Degree - Management & Marketing
University of Phoenix-Online Campus
High School Diploma - General Studies
Rice High School
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