Tysha Pilgrim
Brooklyn,NY
Summary
Creative marketing executive well-educated in web-based advertising, data analysis and publication marketing. Highly-motivated visionary with 8 years of experience in developing highly successful marketing programs, advertising campaigns and events. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.
Overview
9
9
years of professional experience
Work History
Head of Marketing
Rollin' N Bowlin
New York
10.2021 - Current
- Increased consumer retention by driving deeper engagement of product through variety of educational content and creative collateral with content creators and influencers.
- Redesigned user experience, site functionality, and online merchandising to increase sales.
- Developed traditional and social media marketing campaigns to drive sales and customer engagement while identifying low-cost opportunities to increase visibility and drive traffic.
- Slashed Trade show costs 25% by negotiating pricing and fees while ensuring continuation and enhancements of services.
Marketing Manager
Ambulnz
01.2018 - 02.2021
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Created company brand messaging, collateral materials, events, promotional strategies, and product commercialization for current and prospective professional medical clients.
- Used data analytics to track lead generation campaigns and improve quality.
- Created and managed social media campaigns to increase brand engagement.
Social Media and Events Manager
Ambulnz, Tysha Pilgrim
New York, NY
04.2017 - 01.2019
- Created and implemented systems and processes for monitoring media coverage.
- Cultivated strong corporate image and identity with clear branding for creative campaigns for social media platforms and press kits.
- Led crisis communications and media relations activities in response to challenging situations.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Marketing Communications Manager
Butchers Bloc Ltd
New York, NY
08.2015 - 09.2016
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences..
- Managed administrative logistics of events planning, event booking, and event promotions.
Event Manager
Royal Albert Hall
London, UK
01.2014 - 07.2015
- Slashed administration costs 30% by negotiating pricing and fees, while ensuring the continuation and enhancements of services.
- Implemented protocols and procedures to effectively manage planning process.
- Utilized job-related software to create standard guidelines, calendars and budgets for each event.
- Developed and distributed event surveys to gather feedback and assess event success.
Education
Training Course - Intermediate B2B Marketing Strategy & Techniques
The Chartered Institute of Marketing
London, UK09.2020
Bachelor of Arts - Marketing & Event Management
London Metropolitan University
London, Uk09.2014
Skills
- Department Development
- Marketing Material Design
- Project Management
- Administering Social Media Accounts
Timeline
Head of Marketing
Rollin' N Bowlin
10.2021 - Current
Marketing Manager
Ambulnz
01.2018 - 02.2021
Social Media and Events Manager
Ambulnz, Tysha Pilgrim
04.2017 - 01.2019
Marketing Communications Manager
Butchers Bloc Ltd
08.2015 - 09.2016
Event Manager
Royal Albert Hall
01.2014 - 07.2015
Training Course - Intermediate B2B Marketing Strategy & Techniques
The Chartered Institute of Marketing
Bachelor of Arts - Marketing & Event Management
London Metropolitan University