TYSON MCDONALD
houston
Summary
Motivated marketing student at Texas Southern University with hands-on experience in live events, brand activations, and customer engagement. Proven ability to support large-scale entertainment events, manage logistics, and create engaging social content. Strong communicator with a passion for live entertainment and delivering high-quality fan experiences.
Overview
2
2
years of professional experience
Work History
Student Marketeer Team Lead
Red Bull North America
Houston, TX
12.2023 - Current
- Planned and executed on-campus and city-wide marketing activations, engaging hundreds of consumers weekly
- Managed product inventory, distribution, and reporting for sampling campaigns
- Led a team of student marketeers to execute events, ensuring smooth operations and strong brand presence
- Collected and analyzed consumer insights to improve future campaigns
- Built relationships with campus organizations and local partners to increase event reach
Marketing & PR Intern
NRG Park (ASM Global)
Houston, TX
01.2025 - 10.2025
- Assisted in marketing and promotion of large-scale events including concerts, rodeo, and stadium shows
- Helped coordinate event logistics and worked cross-functionally with operations teams
- Created social media content and contributed to campaigns to increase event awareness
- Conducted fan interviews and supported community-focused content initiatives
- Provided administrative support including tracking campaign performance and organizing materials
Marketing Associate
Houston Rockets
Houston, TX
08.2024 - 02.2025
- Supported execution of in-arena marketing campaigns and fan engagement activations during games
- Assisted with event setup, promotions, and guest interaction to enhance the fan experience
- Collaborated with internal teams to ensure smooth operations during high-attendance events
- Helped manage promotional inventory and coordinate distribution of giveaways
Social Media & Content Host
Tech Takes
06.2024 - 08.2024
- Created and hosted short-form video content focused on sports and entertainment
- Increased audience engagement through consistent posting and trend-based content strategies
- Developed on-camera communication skills and brand storytelling abilities
Education
Bachelor of Business Administration - Marketing
Texas Southern University — Jesse H. Jones School of Business
Houston, TX05-2026
Skills
- Event Operations & Logistics
- Customer Service
- VIP & Guest Experience
- Social Media Marketing
- Inventory Management
- Data Tracking & Reporting
- Team Leadership
- Communication
- Problem Solving
- Time Management
Websites
Timeline
Marketing & PR Intern
NRG Park (ASM Global)
01.2025 - 10.2025
Marketing Associate
Houston Rockets
08.2024 - 02.2025
Social Media & Content Host
Tech Takes
06.2024 - 08.2024
Student Marketeer Team Lead
Red Bull North America
12.2023 - Current
Bachelor of Business Administration - Marketing
Texas Southern University — Jesse H. Jones School of Business
RELEVANT EXPERIENCE (LIVE EVENTS & VIP-STYLE WORK)
- Supported operations for major events including Houston Livestock Show & Rodeo, concerts, and sporting events
- Assisted with guest interaction, event flow, and on-site logistics in high-volume environments
- Experience working in fast-paced, customer-facing roles requiring quick problem-solving